Publications

Web

Data Storage - Research Computing Services

Storage Whether you are doing batch or interactive work, at times you may need a temporary location to stash files that you will not keep, or your software may require a 'working', or temporary, directory. In most cases, you should not... View Details

February 2023 (Revised March 2023)
Case

Hey, Insta & YouTube, Are You Watching TikTok?

By: Felix Oberholzer-Gee

In early 2023, the entertainment app TikTok reached close to 1 billion users globally, placing it 4th behind the leading social networks of Facebook, YouTube, and Instagram. Featuring a sophisticated recommendation engine, TikTok mastered the art of keeping users... View Details

Keywords: Social Media; Applications and Software; Business Model; Competition; Organizational Change and Adaptation

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

multiplier, meaning that the top sellers are 6X more productive than their peers. Sales is like other creative occupations where the stardom phenomenon is well documented. In areas like software programming, the arts, sports, and others,... View Details

Keywords: by Kristen Senz

14 Jan 2020
Research & Ideas

The Business Case for Becoming a Jack-of-All-Trades

handheld controller. Scientific researchers soon realized the potential for the knowledge embedded in the technology in a whole range of applications, and quickly wrote their own software code to use it. “It took the cost of doing... View Details

Keywords: by Michael Blanding

23 Oct 2013
Research & Ideas

Overcoming Nervous Nelly

others said, "I am anxious" or "I am calm." That simple reframing device dramatically changed the outcome of their performances. Measured by voice recognition software that rated pitch, volume, and rhythm, the "I... View Details

Keywords: by Michael Blanding

01 May 2017
Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

out that the sales and marketing folks were overtaxed, while the demands were too soft on software engineers. “The tool gave us insight for each job on how to improve it,” he says. Why that job is so hard Prior to developing the online... View Details

Keywords: by Dina Gerdeman

28 Oct 2022
Blog Post

Latina Women in Leadership: Shirley Verónica Cardona (MBA 2012)

other as we reach personal milestones. What are you doing now? How has your MBA prepared you for your post-HBS career? I have the honor of serving as Vice President of Marketing at Ellevation Education, the nation’s leading K-12 software... View Details

17 Aug 2021
Research & Ideas

Can Autonomous Vehicles Drive with Common Sense?

crossing a solid white line in order to maintain the flow of traffic. Transparency will build trust Ultimately, getting to commonsense AVs will involve more of a gradual process than a single testing event. Even after an AV is deployed, its View Details

Keywords: by Michael Blanding; Auto

Web

Judges - Alumni

software investments including Box (NYSE: BOX), Yammer (acq., MSFT), Twilio (NYSE: TWLO), Newsle (acq., LNKD), SugarCRM, and Insight Squared, in addition to other frontier investments like Planet (NYSE: PL) and SpaceX. After DFJ, he... View Details

April 2021 (Revised August 2021)
Case

Borusan CAT: Monetizing Prediction in the Age of AI (A)

By: Navid Mojir and Gamze Yucaoglu

Borusan Cat is an international distributor of Caterpillar heavy machines. Esra Durgun (Director of Strategy, Digitization, and Innovation) and Ozgur Gunaydin (CEO) seem to have bet their careers on developing Muneccim, a new predictive technology that is designed to... View Details

Keywords: Monetization Strategy; Artificial Intelligence; AI; Forecasting and Prediction; Applications and Software; Technological Innovation; Marketing; Segmentation; AI and Machine Learning; Construction Industry; Turkey

30 Mar 2020
Research & Ideas

The New Rules for Remote Work: Pandemic Edition

“Now that you’ve opened the door to adopting a remote work culture, it may be hard to go back,” Austin says. “My prediction is that there will be a higher demand for more remote-friendly software solutions, a lot of empty space in office... View Details

Keywords: by Dina Gerdeman

November 2017
Case

The Digital Factory – Siemens: Electronic Works Amberg

By: Rajiv Lal and Scott F. Johnson

The Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's... View Details

Keywords: Siemens; Internet Of Things; Industrie 4.0; Manufacturing; Consulting; Digital Factory; Ewa; Amberg; Electronic Works Amberg; Information Technology; Mobile and Wireless Technology; Applications and Software; Internet and the Web; Production; Manufacturing Industry; Industrial Products Industry; Technology Industry; Germany

Web

Rclone - Research Computing Services

Software Tools Rclone 4ms About rclone Many people use a web browser to transfer files between local and cloud storage. In comparison, Rclone is a robust command-line utility for synchronizing and transferring files to and from cloud... View Details

22 Feb 2022
News

New Urban Order

greatest risk from the disastrous effects of sea-level rise. Yet cities also have the ability to act without waiting for state and federal action, adds Raphael Carty (MBA 1983), former CEO of Callida Energy, a software startup focused on... View Details

Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services

September 2017
Case

Tencent

By: John R. Wells and Gabriel Ellsworth

Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details

Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Units; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Profit; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Emerging Markets; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Product Development; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Value Creation; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)