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  • September 2021 (Revised December 2023)
  • Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb
Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details
Keywords: Business Startups; Business Growth and Maturation; Business Model; Business Plan; Disruption; Transformation; Trends; Customer Focus and Relationships; Customer Relationship Management; Cost vs Benefits; Decisions; Entrepreneurship; Venture Capital; Equity; Executive Compensation; Recruitment; Selection and Staffing; Disruptive Innovation; Technological Innovation; Job Interviews; Growth and Development Strategy; Ownership Stake; Opportunities; Applications and Software; Technology Adoption; Technology Industry; Web Services Industry; New York (city, NY); California; France
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Bussgang, Jeffrey J., Tom Quinn, and Annelena Lobb. "On the Bubble: Startup Bootstrapping." Harvard Business School Case 822-033, September 2021. (Revised December 2023.)

    Identity Workspaces for Leadership Development

    Profound changes in individuals' relationship with their employers and expectations for their work lives have generated an increasing demand for leadership development, while at the same time exposing the limitations of traditional leadership programs focused on... View Details

    • January 2005 (Revised March 2005)
    • Case

    WorldCom, Inc.: Two Views

    By: David F. Hawkins
    Financial analysis is one way to detect WorldCom's fraudulent accounting. This case presents two perspectives of WorldCom: the company as viewed by security analysts and the inside view of the accounting fraud. Also looks at the company's acquisition accounting to... View Details
    Keywords: Risk and Uncertainty; Risk Management; Crime and Corruption; Accounting
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    Hawkins, David F. "WorldCom, Inc.: Two Views." Harvard Business School Case 105-047, January 2005. (Revised March 2005.)
    • November 2002 (Revised August 2003)
    • Case

    MedSource Technologies

    By: Robert S. Huckman
    Considers the issues facing Richard Effress, MedSource's chairman and CEO, as the firm approaches the Precision Cut project--the first test of MedSource's capabilities as an integrated, contract manufacturer in the medical device industry. MedSource Technologies was... View Details
    Keywords: Product Development; Production; Mergers and Acquisitions; Product Design; Supply Chain Management; Management Teams; Medical Devices and Supplies Industry; United States
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    Huckman, Robert S. "MedSource Technologies." Harvard Business School Case 603-081, November 2002. (Revised August 2003.)
    • November 2004 (Revised May 2010)
    • Case

    RightNow Technologies

    By: William A. Sahlman and Dan Heath
    The founder and CEO of a CRM software start-up must decide between an attractive acquisition offer and the opportunity to go public. Discusses the growth of the company--including a lengthy discussion of entrepreneurial bootstrapping--as well as an aborted IPO attempt... View Details
    Keywords: Business Exit or Shutdown; Applications and Software; Going Public; Management Teams; Finance; Strategy; Value Creation; Entrepreneurship; Business Startups; Acquisition; Computer Industry
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    Sahlman, William A., and Dan Heath. "RightNow Technologies." Harvard Business School Case 805-032, November 2004. (Revised May 2010.)
    • January 2021 (Revised March 2021)
    • Case

    THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

    By: Jill Avery, Ayelet Israeli and Emma von Maur
    THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
    Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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    Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)

      Royce G. Yudkoff

      Royce Yudkoff is the MBA Class of 1975 Professor of Management Practice of Entrepreneurial Management at the Harvard Business School and a General Partner and co-founder of ABRY Partners, LLC in Boston, MA. Alongside Professor Richard Ruback, Royce currently... View Details

      • May 1997 (Revised July 1997)
      • Case

      Vermeer Technologies (D): Making Transitions

      By: Ashish Nanda
      Microsoft has acquired Vermeer, and Vermeer executives are both excited and concerned as they prepare to move to Redmond. Even though the acquisition has been financially rewarding, the Vermeer engineers worry how well they will adapt to their new home. Meanwhile,... View Details
      Keywords: Horizontal Integration; Value Creation; Applications and Software; Acquisition; Product Development; Information Technology Industry
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      Nanda, Ashish, and Georgia Levenson. "Vermeer Technologies (D): Making Transitions." Harvard Business School Case 397-082, May 1997. (Revised July 1997.)
      • May 2004 (Revised April 2005)
      • Case

      Prudential Securities

      By: Boris Groysberg, Paul M. Healy and Amanda Cowen
      Prudential Insurance Co. attempted to diversify into financial services by building an investment banking franchise. Prudential's initial foray into the industry was its acquisition of The Bache Group in 1982. In 2000, the company decided to exit investment banking.... View Details
      Keywords: Investment Banking; Corporate Strategy; Competitive Strategy; Market Entry and Exit; Diversification; Mergers and Acquisitions; Financial Services Industry; Insurance Industry
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      Groysberg, Boris, Paul M. Healy, and Amanda Cowen. "Prudential Securities." Harvard Business School Case 104-008, May 2004. (Revised April 2005.)
      • February 2019
      • Case

      Lisa Thomas at LaMont Engineering

      By: Boris Groysberg and Carrie A. Blair
      The case details the challenges faced by Lisa Thomas of LaMont Engineering after the company is acquired by Munday Consultants, Inc. Thomas, who supported the acquisition, was asked to chair a team charged with implementing the changes necessary to make the acquisition... View Details
      Keywords: Mergers and Acquisitions; Integration; Leadership; Organizational Change and Adaptation
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      Groysberg, Boris, and Carrie A. Blair. "Lisa Thomas at LaMont Engineering." Harvard Business School Brief Case 919-507, February 2019.
      • January 2008 (Revised March 2009)
      • Case

      Framedia (A) Abridged

      By: Li Jin, Carliss Y. Baldwin, Li Liao, Huabing Li and Jielun Zhu
      Examines an acquisition in the highly competitive outdoor media advertising industry in China in late 2005. The transaction leads to eventual consolidation of the whole industry and positive stock reactions. Discusses equity consideration in the context of an M&A... View Details
      Keywords: Mergers and Acquisitions; Venture Capital; Equity; Private Equity; Corporate Governance; Emerging Markets; Organizations; Consolidation; Valuation; Advertising Industry; China
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      Jin, Li, Carliss Y. Baldwin, Li Liao, Huabing Li, and Jielun Zhu. "Framedia (A) Abridged." Harvard Business School Case 208-048, January 2008. (Revised March 2009.)

        Jason T. Pananos

        Jason Pananos is a Senior Lecturer of Business Administration in the Finance Department.  Jason currently teaches and was the co-creator of a second-year field course titled “Value Creation in Small and Medium Firms”.  Jason is also an active collaborator and guest... View Details

        • November 1999 (Revised November 2000)
        • Case

        Cortlandt Town Center

        By: William J. Poorvu and Arthur I Segel
        CBL & Associates is trying to decide whether to go ahead with the development of a 790,000 square-foot power center with retailers such as Home Depot and Barnes & Noble. The costs are such that the developer needs to renegotiate its land acquisition price. Then the... View Details
        Keywords: Buildings and Facilities; Decision Making; Entrepreneurship; Cost; Negotiation; Projects; Strategy; Construction Industry; Retail Industry
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        Poorvu, William J., and Arthur I Segel. "Cortlandt Town Center." Harvard Business School Case 800-232, November 1999. (Revised November 2000.)
        • February 2004
        • Case

        The Making of Verizon

        By: Rosabeth M. Kanter, Douglas A Raymond and Ryan Raffaelli
        Through a series of mergers, Ivan Seidenberg, Verizon chairman and CEO, successfully shared the co-CEO title twice while building the largest telecom company in the United States. The strong and complementary cultures of the companies that Seidenberg and a key group of... View Details
        Keywords: Mergers and Acquisitions; Change Management; Transition; Leading Change; Organizational Culture; Risk Management; Telecommunications Industry; United States
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        Kanter, Rosabeth M., Douglas A Raymond, and Ryan Raffaelli. "The Making of Verizon." Harvard Business School Case 303-131, February 2004.
        • August 1996
        • Case

        Watermill Ventures

        By: David A. Garvin and Artemis March
        Watermill Ventures acquires and turns around an underperforming business. The case describes the criteria the company uses to identify acquisition candidates, its screening and selection process, and the way it introduces strategic thinking at the business it acquires.... View Details
        Keywords: Acquisition; Transformation; Standards; Performance Improvement; Business Strategy; Web Sites
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        Garvin, David A., and Artemis March. "Watermill Ventures." Harvard Business School Case 397-010, August 1996.

          Jacob M. Cook

          Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details

          • February 2013
          • Case

          Diamond Foods, Inc.

          By: Suraj Srinivasan and Tim Gray
          The Diamonds Foods, Inc. case describes the major accounting blow up at the company in late 2011 that was triggered by a report by Off Wall Street, a prominent short selling research firm. Diamond Foods, a high flying growth company in 2011, grew from a walnut farmers'... View Details
          Keywords: Accounting Restatements; Accounting Scandal; Accounting; Financial Analysis; Financial Statement Analysis; Short Selling; Revenue Recognition; Board Of Directors; Audit Committees; Auditing; Financial Reporting; Financial Statements; Agribusiness; Accrual Accounting; Earnings Management; Corporate Accountability; Corporate Disclosure; Corporate Governance; Valuation; Revenue; Agriculture and Agribusiness Industry; California; Cambridge
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          Srinivasan, Suraj, and Tim Gray. "Diamond Foods, Inc." Harvard Business School Case 113-055, February 2013.
          • January 2001 (Revised May 2010)
          • Case

          BP Amoco (A): Policy Statement on the Use of Project Finance

          By: Benjamin C. Esty and Michael Kane
          Following the BP/Amoco merger in December 1998, CFO David Watson asked Bill Young to recommend when and under what circumstances the firm should use external project finance instead of internal corporate funds to finance new capital investments. As part of this... View Details
          Keywords: Project Finance; Mergers and Acquisitions; Policy; Capital Budgeting
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          Esty, Benjamin C., and Michael Kane. "BP Amoco (A): Policy Statement on the Use of Project Finance." Harvard Business School Case 201-054, January 2001. (Revised May 2010.)
          • June 2001
          • Case

          AtomFilms

          By: Bharat N. Anand and Taslim Pirmohamed
          Examines the evolution of AtomFilms--one of the few companies that survived the spate of failures in digital entertainment in 2000--from the time of its founding in 1998 to its merger with Shockwave in December 2000. Within a short period of time, AtomFilms had built... View Details
          Keywords: Mergers and Acquisitions; Resource Allocation; Brands and Branding; Organizational Structure; Problems and Challenges; Alliances; Strategy; Entertainment and Recreation Industry
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          Anand, Bharat N., and Taslim Pirmohamed. "AtomFilms." Harvard Business School Case 701-063, June 2001.
          • February 2012 (Revised April 2017)
          • Case

          Schneider Electric: Becoming the Global Specialist in Energy Management

          By: John D. Macomber and Rachna Tahilyani
          Global electrical products company assesses growth and market demands in India. Company must decide between a products acquisition or developing a service business. Students need to be aware of different country conditions, demands on implementation of different... View Details
          Keywords: Globalization; Energy; Management; Energy Industry
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          Macomber, John D., and Rachna Tahilyani. "Schneider Electric: Becoming the Global Specialist in Energy Management." Harvard Business School Case 212-082, February 2012. (Revised April 2017.)
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