Publications

Publications

Filter Results: (5,603) Arrow Down
Filter Results: (5,603) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 64 of 5,603 Results →
  • December 2022 (Revised January 2023)
  • Case

Cann: High Hopes for Cannabis Infused Beverages

By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Food and Beverage Industry; United States; Canada; North America
Related
  • 01 Mar 2004
  • News

Protecting against the Erosion of Brand Value

When Barnes & Noble rolled out a line of “store-brand” classic books last summer, the publishing industry gasped.The company aimed to provide consumers with high-quality books at prices significantly below... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 May 2008
  • Research & Ideas

The Marketing Challenges of the China Olympics

if Beijing fails to realize earlier commercial expectations, London in 2012 can make up for it. Around the world, the veteran sponsors may be careful not to over-identify with Beijing. They will emphasize sponsorships of national athletes... View Details
Keywords: by John Quelch; Sports
  • 24 Mar 2002
  • Research & Ideas

The Trick of Balancing Business and Government

Asked which institutions must be in place in order for African countries to grow, experts on a panel at the Africa Business Conference had no shortage of suggestions. One... View Details
Keywords: by Martha Lagace
  • summer 2003
  • Article

Patents, Invalidity, and the Strategic Transmission of Enabling Information

By: James J. Anton and Dennis A. Yao
The patent system encourages innovation and knowledge disclosure by providing exclusivity to inventors. Exclusivity is limited, however, because a substantial fraction of patents have some probability of being ruled invalid when challenged in court. The possibility of... View Details
Keywords: System; Innovation and Invention; Knowledge Dissemination; Courts and Trials; Competition; Patents; Corporate Disclosure
Related
  • July 2002
  • Article

The Sale of Ideas: Strategic Disclosure, Property Rights, and Contracting

By: James J. Anton and Dennis A. Yao
Ideas are difficult to sell when buyers cannot assess an idea's value before it is revealed and sellers cannot protect a revealed idea. These problems exist in a variety of intellectual property sales ranging from pure ideas to poorly protected inventions and reflect... View Details
Keywords: Intellectual Property; Contracts; Strategy; Valuation
Related
  • 01 Mar 2024
  • News

Research Brief: The Real Cost of Countering China

Illustration by Patric Sandri Over the last five years, global supply chains have come under unprecedented stress from the pandemic, natural disasters, geopolitical events, and general anti-globalization sentiments. Nowhere is this more evident than in the trade... View Details
Keywords: Jennifer Myers; Miscellaneous Manufacturing; Manufacturing
  • 2025
  • Working Paper

When Where Watt: Harnessing the Value of Time and Location for Renewable Electricity Generation

By: Vishrut Rana, Christian Kaps and Serguei Netessine
Problem definition: Investments in renewable energy have surged worldwide in recent years, with over $2 trillion spent globally on clean energy. This surge was driven by growing policy support, concerns about energy security, and, most importantly, the cost... View Details
Keywords: Wind Power; Electricity Distribution; Renewable Energy; Profit; Investment Return; Factories, Labs, and Plants; Geographic Location; Revenue; Energy Industry; Utilities Industry
Related
  • November 2012 (Revised May 2013)
  • Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang
Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details
Keywords: Nexus; Google; ASUSTeK; Android; Tablet; Kindle; Kindle Fire; Notebook Computers; ODM; Apple; Price Point; App Store; Ecosystem; Open Handset Alliance; Reference Design; iPad; EMS; Electronic Manufacturing Services; Smartphone; Innovation and Management; Innovation Strategy; Technological Innovation; Product Marketing; Product Launch; Product Positioning; Industry Structures; Product Design; Product Development; Business Strategy; Competitive Strategy; Mobile and Wireless Technology; Digital Platforms; Information Technology; Internet and the Web; Computer Industry; Information Technology Industry; Technology Industry; Taiwan; United States
Related
  • Article

Shadow of the Contract: How Contract Structure Shapes Inter-Firm Dispute Resolution

By: Fabrice Lumineau and Deepak Malhotra
This paper investigates how contract structure influences inter-firm dispute resolution processes and outcomes by examining a unique dataset consisting of over 150,000 pages of documents relating to 102 business disputes. We find that the level of contractual detail... View Details
Keywords: Governance Controls; Contracts; Rights; Negotiation; Conflict and Resolution; Power and Influence
Related
  • April 2022
  • Article

AI Insurance: How Liability Insurance Can Drive the Responsible Adoption of Artificial Intelligence in Health Care

By: Ariel Dora Stern, Avi Goldfarb, Timo Minssen and W. Nicholson Price II
Despite enthusiasm about the potential to apply artificial intelligence (AI) to medicine and health care delivery, adoption remains tepid, even for the most compelling technologies. In this article, the authors focus on one set of challenges to AI adoption: those... View Details
Keywords: Artificial Intelligence; Medicine; Health Care and Treatment; Legal Liability; Insurance; Technology Adoption; AI and Machine Learning
Related
  • 21 Jan 2022
  • Blog Post

Tipping Point: Investing in the Women of Kenya’s Coffee Farms

are familiar with.” And it’s a model she believes could also transform the coffee industry and other commodity supply chains. “The economics of coffee are some of the most challenging out there,” explains... View Details
  • August 2023 (Revised February 2024)
  • Case

DexAI

By: Jo Tango and Christina Wallace
During a challenging fundraising environment, the DexAI founders received two term sheets with nearly identical economic terms but very different legal ones. The entrepreneurs had to navigate: representations and warranties (their personal guarantees that the company's... View Details
Keywords: Venture Capital Term Sheet; Term Sheet; Term Sheets; Founders; Legal Aspects Of Business; Seed Financing; Founders' Agreements; Venture Capital; Entrepreneurship; Financing and Loans; Intellectual Property; Entrepreneurial Finance; Contracts; Business Startups; Agreements and Arrangements
Related
  • 31 May 2017
  • What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

years later another colleague relies on Amazon for delivery of dog food to a remote location in Maine at a price comparable to the local supermarket.) There is no question that... View Details
Keywords: by James Heskett; Retail
  • 08 May 2020
  • Blog Post

Building a World of Trusted Leaders: Taking the MBA Oath

uphold, in letter and spirit, the laws and contracts governing my conduct and that of my enterprise. I will refrain from corruption, unfair competition, or business practices harmful to society. I will... View Details
  • 21 Nov 2017
  • News

Alumni Peer into the Future of Energy

and alumni shared their insights on the future of the energy and clean-tech sectors. “It was a chance for current students to make connections with alumni working in these industries, and find inspiration,”... View Details
Keywords: Margie Kelley; solar power; wind power
  • 09 Sep 2024
  • HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

in stock price when Easterbrook was first removed, but 30 days later it was back to pre-termination levels.” 7. Do our CEO compensation policies address the consequences of misconduct for CEO pay? Should a... View Details
Keywords: by Avery Forman; Food & Beverage
  • 21 Apr 2003
  • Research & Ideas

Will American Brands Be a Casualty of War?

brands are on display on every street corner of the world. The very ubiquity that gives them their power makes them vulnerable. Q: What will the results View Details
Keywords: by Sean Silverthorne
  • 16 Jul 2021
  • Op-Ed

For Entrepreneurs, the Benefits of Slowing Down

A few months ago, I wrote about the ridiculous increase in velocity that we are seeing in the venture capital market in my post, Velocity and Venture Capital: 11. Now that summer is upon us, I want to reflect on the subtle value View Details
Keywords: by Jeffrey Bussgang
  • 01 Mar 2014
  • News

Faculty Q&A: The Future of Foreign Aid

Eric Werker You spent much of 2009 to 2011 in Liberia advising President Ellen Johnson Sirleaf while on leave from HBS. What did you learn from that experience? Good ideas and great strategies are cheap and... View Details
Keywords: foreign aid; Government