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  • All HBS Web  (1,809)
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    • Research  (1,280)
    • Events  (3)
    • Multimedia  (18)
  • Faculty Publications  (1,028)
← Page 64 of 1,809 Results →
  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • Research Summary

Personal Data in Marketing

By: John A. Deighton
Between 10% and 20% of all marketing activity in the United States, and a smaller proportion internationally, relies on data about individuals, whether personally identifying or pseudonomized. These data flow across a system of established and emerging firms operating... View Details
Keywords: Data; Personal Data; Information Technology; Industry Structure; Marketing
  • May 2016
  • Article

In Support of Consumer-based Strategy Research

By: John A. Deighton
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Deighton, John A. "In Support of Consumer-based Strategy Research." Journal of the Academy of Marketing Science 44, no. 3 (May 2016): 288–289. (Commentary.)
  • January 2009
  • Case

Wolf Elmore Brewer, Inc.

By: John A. Davis
This case describes how Alex Wolf, the founder of a small architecture and urban planning firm based in Portland, Oregon, decides to offer partnership to two trusted colleagues, and then how strains develop in their relationship. It asks what can be done to improve... View Details
Keywords: Business Startups; Interpersonal Communication; Entrepreneurship; Partners and Partnerships; Conflict Management
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Davis, John A. "Wolf Elmore Brewer, Inc." Harvard Business School Case 809-098, January 2009.
  • May 2008
  • Supplement

Dove: Evolution of a Brand - Advertising Supplement

By: John A. Deighton
Keywords: Advertising; Brands and Branding; Beauty and Cosmetics Industry
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Deighton, John A. "Dove: Evolution of a Brand - Advertising Supplement." Harvard Business School Video Supplement 508-704, May 2008.
  • April 2008
  • Teaching Note

Dove: Evolution of a Brand (TN)

By: John A. Deighton
Teaching Note for [508-047]. View Details
Keywords: Consumer Products Industry; Beauty and Cosmetics Industry
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Deighton, John A. "Dove: Evolution of a Brand (TN)." Harvard Business School Teaching Note 508-109, April 2008.
  • July 2007 (Revised September 2007)
  • Background Note

Compensating Family Employees in a Family Business

By: John A. Davis
Explores the core issues involved in compensating family employees in a family business. Explains family interests and other factors that shape family employee compensation practices. Distinguishes between achieving effective compensation practices, which help to... View Details
Keywords: Family Business; Employees; Compensation and Benefits
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Davis, John A. "Compensating Family Employees in a Family Business." Harvard Business School Background Note 808-021, July 2007. (Revised September 2007.)
  • August 2006 (Revised July 2007)
  • Background Note

Governance of the Family Business

By: John A. Davis
Reviews the ways to achieve governance of the family business. Points out the importance of plans (e.g., strategic plans), statements (e.g., mission statements), policies, rules, and agreements to the governance process. Discusses the roles of three structures in... View Details
Keywords: Family Business; Corporate Governance; Governing and Advisory Boards; Management Teams; Mission and Purpose
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Davis, John A. "Governance of the Family Business." Harvard Business School Background Note 807-022, August 2006. (Revised July 2007.)
  • August 2006 (Revised July 2007)
  • Background Note

Governance of the Business Family

By: John A. Davis
Explains the purposes, processes, standards, plans, and agreements that together help to govern (or steer) a family that owns a family business. View Details
Keywords: Family Business; Corporate Governance; Governing Rules, Regulations, and Reforms; Family Ownership
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Davis, John A. "Governance of the Business Family." Harvard Business School Background Note 807-020, August 2006. (Revised July 2007.)
  • June 2005 (Revised May 2006)
  • Background Note

Reminders for Owner-Managers Regarding the Board of Directors of Private Companies

By: John A. Davis
Presents a consolidated list of corporate governance best practices for owner-managers of private companies, including family businesses. View Details
Keywords: Governing and Advisory Boards; Family Business
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Davis, John A. "Reminders for Owner-Managers Regarding the Board of Directors of Private Companies." Harvard Business School Background Note 805-154, June 2005. (Revised May 2006.)
  • June 2005 (Revised June 2007)
  • Background Note

Introduction to Management of the Family Business

By: John A. Davis
Provides an overview to the content and structure of the Management of the Family Business course. View Details
Keywords: Family Ownership; Business or Company Management
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Davis, John A. "Introduction to Management of the Family Business." Harvard Business School Background Note 805-155, June 2005. (Revised June 2007.)
  • February 2004 (Revised April 2004)
  • Exercise

Family Business Ownership Goals Worksheet

By: John A. Davis
Family members who either own a business or who could inherit ownership in a business are helped to clarify how they would like to have the business owned in the future. View Details
Keywords: Family Business; Family Ownership; Decision Making
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Davis, John A. "Family Business Ownership Goals Worksheet." Harvard Business School Exercise 804-145, February 2004. (Revised April 2004.)
  • November 2002
  • Teaching Note

Centra Software (TN)

By: John A. Deighton
Teaching Note for (9-502-009). View Details
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Deighton, John A. "Centra Software (TN)." Harvard Business School Teaching Note 503-047, November 2002.
  • July 2001 (Revised September 2001)
  • Background Note

Definitions and Typologies of the Family Business

By: John A. Davis
Introduces students to the wide variety of family business definitions in literature today. Also reviews prominent typologies of family business systems. View Details
Keywords: Family Business; Body of Literature; System
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Davis, John A. "Definitions and Typologies of the Family Business." Harvard Business School Background Note 802-007, July 2001. (Revised September 2001.)
  • February 2001
  • Teaching Note

CVS: The Web Strategy TN

By: John A. Deighton
Teaching Note for (9-500-008). View Details
Keywords: Pharmaceutical Industry; Web Services Industry
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Deighton, John A. "CVS: The Web Strategy TN." Harvard Business School Teaching Note 501-064, February 2001.
  • April 2000 (Revised June 2001)
  • Case

DoubleClick Buys Abacus (A)

By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
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Deighton, John A. "DoubleClick Buys Abacus (A)." Harvard Business School Case 500-091, April 2000. (Revised June 2001.) (request a courtesy copy.)
  • April 2000 (Revised September 2001)
  • Case

Peppers and Rogers Group, The

By: John A. Deighton
Can two successful authors build a scalable consulting practice based on their unique view of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers grew from two people earning speaker fees to a... View Details
Keywords: Customer Relationship Management; Growth and Development; Information Publishing; Going Public; Strategy; Competition; Internet; Consulting Industry
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Deighton, John A. "Peppers and Rogers Group, The." Harvard Business School Case 500-096, April 2000. (Revised September 2001.) (request a courtesy copy.)
  • October 1999
  • Teaching Note

Snapple TN

By: John A. Deighton
Teaching Note for (9-599-126). View Details
Keywords: Food and Beverage Industry; New York (city, NY)
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Deighton, John A. "Snapple TN." Harvard Business School Teaching Note 500-033, October 1999.
  • July 1998 (Revised November 1998)
  • Supplement

The Pellegrins (B)

By: John A. Davis
Supplements the (A) case. View Details
Keywords: Decisions; Management Succession; Family and Family Relationships; Family Ownership; Publishing Industry
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Davis, John A. "The Pellegrins (B)." Harvard Business School Supplement 899-010, July 1998. (Revised November 1998.)
  • October 1997 (Revised September 2007)
  • Case

Trinity Crystal

By: John A. Davis
The dynamics of a work relationship between an entrepreneurial mother and her daughter are explored. View Details
Keywords: Family Business; Interpersonal Communication; Entrepreneurship; Family and Family Relationships
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Davis, John A. "Trinity Crystal." Harvard Business School Case 898-066, October 1997. (Revised September 2007.)
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