Publications

Publications

Filter Results: (2,518) Arrow Down
Filter Results: (2,518) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 64 of 2,518 Results →
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

At the end of June 2022, a video was posted on TikTok with the theme, “I know Victoria’s secret.” The secret was that Victoria was “an old man who lives in Ohio making money off of girls like me cashing in on body issues.” The song was written by Jax, a View Details
Keywords: by John Deighton and Leora Kornfeld
  • 30 Nov 2021
  • In Practice

What's the Role of Business in Confronting Climate Change?

The 26th annual United Nations Climate Change Conference of the Parties, also known as COP26, ended with a hard-fought pact that called on businesses and governments to meet their climate change goals faster. The event followed an August report by the Intergovernmental... View Details
Keywords: by Lynn Schenk and Dina Gerdeman
  • 01 Dec 2023
  • News

A Continuum of Innovation

As senior associate dean and chair of the MBA Program, Matt Weinzierl has a running list of questions that he and Jana P. Kierstead, the executive director of MBA and Doctoral programs, always keep in mind. They range from the curricular (How can we ensure that the MBA... View Details
Keywords: Jennifer Gillespie
  • Web

Faculty & Researchers - Managing the Future of Work

consultancy now called Monitor-Deloitte. He is a graduate of Harvard College and Harvard Business School and a director of PVH Corporation, Aera Technology and Helios Consulting, a trustee of Western Governors University and a Senior... View Details
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

support the R&D and scale necessary to enter such sophisticated capital-intensive industries. There were no firms with the deep technological roots or the skill base to even begin. Yet government planners recognized the challenges of... View Details
Keywords: Martha Lagace
  • June 2020 (Revised October 2020)
  • Case

What Went Wrong with Boeing's 737 Max?

By: William W. George and Amram Migdal
This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details
Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago
Related
  • 29 Nov 2010
  • HBS Case

United Breaks Guitars

quick hop to the mainstream media; by the end of July, the video had been viewed 4.6 million times, with external references expanding that audience by many more millions. Click to watch.“United Breaks Guitars,” created by Canadian musician Dave Carroll Taught in the... View Details
Keywords: by Julia Hanna
  • June 2018 (Revised April 2021)
  • Case

Valuing Snap After the IPO Quiet Period (A)

By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte
Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts made investment recommendations on Snap: two with buy... View Details
Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; ＂DCF Valuation,＂; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Advertising Industry; Entertainment and Recreation Industry; Web Services Industry; United States; California
Related
  • 07 Apr 2021
  • Research & Ideas

How Teams Work: Lessons from the Pandemic

more senior people assume that the more junior people understood the meeting because they were there.” In reality, while technology makes it possible to invite more and different people to virtual meetings, the lack of spontaneous “huddle... View Details
Keywords: by Kristen Senz
  • 01 Jun 2024
  • News

From Chalkboards to Chatbots

Artwork/animation by Greg Meeson/hitandrunmedia.com; shutterstock.com Generative artificial intelligence (GenAI) is reshaping our world at an unprecedented pace, becoming an integral part of how we live, work, and interact. It is therefore critical for current and... View Details
  • March 2011 (Revised December 2012)
  • Case

Demand Media

By: John Deighton and Leora Kornfeld
Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details
Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry
Related
  • 25 Aug 2022
  • News

Understanding the Digital, Data, and Design Institute at Harvard

Illustrations by Don Foley To expand faculty research on how technological change is affecting business and society and to help reinvent this change, HBS launched in July the Digital, Data, and Design Institute at Harvard (D^3). It... View Details
  • Web

Leadership - Faculty & Research

leaders. Some want to use the program as a fig leaf for laying off staff; others think it costs too much and might put the company at a competitive disadvantage relative to companies that are hiring technologically skilled people right... View Details
  • 07 May 2020
  • Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

hospitals. The e-commerce giant JD developed a drone program to drop parcels and to spray disinfectant. Smart helmets can identify anyone with fever within a five-meter radius. For other businesses, especially those where digital and... View Details
Keywords: by Hong Luo and Alberto Galasso
  • May 2020 (Revised December 2022)
  • Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Technology Industry; Technology Industry; Technology Industry; North and Central America; United States; Massachusetts; Cambridge
Related
  • 01 Mar 2024
  • News

Unlocking the Power of Community

When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details
Keywords: April White
  • 01 Sep 2009
  • First Look

First Look: September 1

While HGO met with some early market success, ultimately its fate would hinge on how other parts of the company viewed it and on how the rest of the company was performing financially. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/608098-PDF-ENG Intel NBI:... View Details
Keywords: Martha Lagace

    Bonnie Cao

    • 01 Feb 2001
    • News

    What Makes a Good Leader

    in Nonprofit Management (Executive Education) Recent book: Evolve!: Succeeding in the Digital Culture of Tomorrow On change: "Mindless habitual behavior is the enemy of innovation." Regarding vision: "A vision is not just a picture of... View Details
    Keywords: Management
    • 30 Oct 2018
    • First Look

    New Research and Ideas, October 30, 2018

    easily build and deploy chatbots, fueled by artificial intelligence, to interact with their customers. Before unleashing bot-building technology to its B2B customers, HubSpot first needed to develop some best practices for the use of... View Details
    Keywords: Dina Gerdeman