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- All HBS Web
(2,053)
- People (3)
- News (373)
- Research (1,338)
- Events (1)
- Multimedia (8)
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- 20 Jan 2010
- First Look
First Look: Jan. 20
self-report of a licensee. Self-reporting gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit View Details
Keywords: Martha Lagace
- May 1994 (Revised July 1995)
- Case
Taco Bell--1994
Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details
Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
Schlesinger, Leonard A. "Taco Bell--1994." Harvard Business School Case 694-076, May 1994. (Revised July 1995.)
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
markets and ecosystems through their ability to transfer a package of financial, organizational, and cultural assets, skills, and ideologies across national borders. It argues such firms have been shapers of, as well as responders to,... View Details
Keywords: Dina Gerdeman
- July 2002 (Revised August 2002)
- Case
Washington Hospital Center (B): The Power of Insight
By: Rosabeth M. Kanter and Michelle Heskett
Dr. Craig Feied considers how to take a major technical innovation beyond his own department into a large hospital system. Reviews how proprietary information systems became indispensable in the department of emergency medicine and what it took to introduce the change... View Details
- 24 Jun 2014
- First Look
First Look: June 24
Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don't create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where... View Details
Keywords: Sean Silverthorne
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
actors and entrepreneurs nor purely emergent, but rather embedded in historical and cultural contexts. This would imply that entrepreneurs wishing to create new market categories are circumscribed by historical context and therefore they... View Details
Keywords: by Sean Silverthorne
- 21 May 2013
- First Look
First Look: May 21
credentializing strategies (Power, 1992); they mobilized and drew on different cultural resources to construct the reliability of their techniques and to discredit and "minoritize" the others. This... View Details
Keywords: Sean Silverthorne
- 01 Sep 2009
- First Look
First Look: September 1
their stock recommendations when they have an educational link to the company. A simple portfolio strategy of going long the buy recommendations with school ties and going short buy recommendations without ties earns returns of 6.60% per... View Details
Keywords: Martha Lagace
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
countries. In his new book, Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany, Trumbull looks at the implications of this rise of consumer protectionism. Sean Silverthorne: You note that until the... View Details
- 06 Feb 2007
- First Look
First Look: February 6, 2007
http://www.hbs.edu/research/pdf/07-046.pdf Cases & Course MaterialsBroadcast Television in the Broadband World Harvard Business School Note 707-486 What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast television... View Details
Keywords: Martha Lagace
- 20 Feb 2013
- Research & Ideas
Big Deal: Reflections on the Megamerger of American and US Airways
across the legacy organizations and have a clear sense of the future. The top team must be ready to make people choices quickly and facilitate team-building. Otherwise uncertainty turns to passivity, and resentments are a drag on the work. Top leaders must pay... View Details
- 19 Jul 2006
- Research & Ideas
Political Turmoil and Mexico’s Economy
same rules. "Mexico has an incredibly low level of taxation. It simply lacks the public funds to invest in itself," Maurer says. "A lack of foreign investment is not why Mexico is less prosperous than Arizona," he concludes. "While the View Details
Keywords: by Julia Hanna
- 22 Jan 2013
- First Look
First Look: Jan. 22
culture and religion-and among our participants-our results suggest a common psychological mechanism underlying their effectiveness: regained feelings of control. Paper: http://www.people.hbs.edu/mnorton/norton%20gino.pdf Rituals Enhance... View Details
Keywords: Sean Silverthorne
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
making major cultural or structural changes? A: When it comes to implementing science in retailing, the "missionary" is more important than the scientist. Implementing the science is often a bigger challenge than devising the... View Details
- 03 Dec 2008
- What Do You Think?
Can Housing and Credit be “Nudged” Back to Health?
will fall." P. Maxson asked, "Who gets to decide what the 'right' choices are?" Ironically, some who questioned "nudge" strategies favored other perhaps more draconian solutions. Tony Evans said, "Generally,... View Details
Keywords: by Jim Heskett
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
product," he said. "We gave the consumer more value, and we priced for it, and by and large, the consumer actually paid for it." One other important lesson P&G learned in Latin America is that strategies have to be... View Details
Keywords: by Julie Jette
- 20 Oct 2015
- First Look
October 20, 2015
Collaborative Marketing by a Global Financial Institution and a Major Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing... View Details
Keywords: Sean Silverthorne
- June 2020
- Teaching Note
The New LAX: Ready for Takeoff?
By: Boris Groysberg, Carin-Isabel Knoop, Kerry Herman and Amy Klopfenstein
This teaching note serves as a supplement to “The New LAX: Ready for Takeoff?” HBS 420-025. View Details
Keywords: Change; Change Management; Transformation; Leadership; Leading Change; Leadership Style; Management; Management Practices and Processes; Management Succession; Organizations; Organizational Culture; Organizational Change and Adaptation; Mission and Purpose; Strategy; Alignment; Transportation; Air Transportation; Transportation Networks; Air Transportation Industry; North and Central America; United States; California; Los Angeles
- 22 Sep 2009
- First Look
First Look: September 22
forces within the team. Ends with a discussion of bridging differences in teams across both geographic and cultural divides. Purchase this note: http://cb.hbsp.harvard.edu/cb/product/410051-PDF-ENG Radiant Cosmetics: What's in a Pout?... View Details
Keywords: Martha Lagace
- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
positive or certain options (influencing others toward safer options) versus presenting choice sets with negative or risky options (influencing others toward riskier options). We show that choice architects’ influence strategies are... View Details
Keywords: Dina Gerdeman