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  • March 2017 (Revised September 2017)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
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  • 05 Nov 2021
  • Op-Ed

Is the Business World Finally Ready for the Wisdom of Shibusawa?

Eiichi Shibusawa continues to gain influence in Japan—even though he died almost a century ago. Japan’s government announced earlier this year that the 19th century business leader would be the face on 10,000 yen ($90) bank notes—the highest value denomination in... View Details
Keywords: by Geoffrey Jones and Rei Morimoto; Financial Services; Retail
  • 09 Jan 2006
  • Research & Ideas

When Benchmarks Don’t Work

Benchmarking certainly has its virtues. Comparing production time or the cost of a standard process to that of peer companies can yield important insights about your own efficiencies—and ultimately, competitiveness. But benchmarking also... View Details
Keywords: by Robert S. Kaplan; Service
  • October 14, 2019
  • Article

Cracking the Code of Sustained Collaboration

By: Francesca Gino
When most organizations strive to increase collaboration, they approach it too narrowly: as a value to cultivate—not a skill to teach. So they create open offices, talk up collaboration as a corporate goal, and try to influence employees through other superficial means... View Details
Keywords: Collaboration; Listening; Empathy; Feedback; Organizational Culture; Interpersonal Communication; Training; Programs
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  • 22 Feb 2024
  • News

GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit

Clubs News Clubs News Crossroads Forum Explores Future of Gulf Region More than 1,300 public and private leaders convened in Riyadh, Saudi Arabia on January 30 and 31 for the Crossroads GCC Future Impact Forum, co-hosted by the HBS Club of the Gulf Cooperation Council... View Details
Keywords: Margie Kelley
  • 08 Sep 2015
  • First Look

September 8, 2015

company revenues) threatened to take its business elsewhere. One year later, they had regained the respect of their customers and won the trust of their employees to promote a new culture of empowerment and... View Details
Keywords: Carmen Nobel
  • 07 Jan 2002
  • Research & Ideas

How Marketing Can Reduce Worldwide Poverty

stakeholders, have your voice articulated. In the end you might not get everything you desire. But I come to you, I talk to you, I find out. The technique I might use will differ from culture to culture. There are all kinds of marketing... View Details
Keywords: by Martha Lagace
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

passions of far-flung workforces stress openness, inclusion, and making the world a better place. Through this shift in what might be called their guidance systems, the companies have become as creative and nimble as much smaller ones,... View Details
Keywords: Martha Lagace
  • 01 Dec 2022
  • News

Singing to the Corn

celebrate his graduation, he remembers feeling the acute dichotomy between the go-go culture of HBS and the words of a tribal elder: “He was translating back and forth in Omaha,” Keen recalls, “and he said, ‘From what people have told me,... View Details
Keywords: Julia Hanna; photographed by Vance Jacobs; Agriculture
  • October 1991 (Revised September 1998)
  • Case

Maxwell Appliance Controls

By: Robert S. Kaplan
A profitable manufacturing division of a large company is looking for new ways to identify sources of productivity improvements. Led by its senior finance officer, an activity-based cost system is developed to identify activities performed for its highly varied product... View Details
Keywords: Activity Based Costing and Management; Management Teams; Quality; Performance Improvement; Organizational Culture; Problems and Challenges; Production; Manufacturing Industry
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  • 23 Jul 2007
  • Research & Ideas

HBS Cases: How Wikipedia Works (or Doesn’t)

lead to an HBS case study, written with professor Karim R. Lakhani, on how Wikipedia governs itself and faces controversial challenges. The elbows are sharp on Wikipedia. It's not cuddly.—Andy McAfee The case offers students a chance to understand issues such as how... View Details
Keywords: by Sean Silverthorne; Publishing
  • 26 Aug 2008
  • First Look

First Look: August 26, 2008

to the "Arauco: Forward Integration or Horizontal Expansion?" case. This short case looks at the company in late 2007 after it has decided to invest in a Brazilian joint venture involving forests, saw mills, and a paper mill.... View Details
Keywords: Sean Silverthorne
  • 04 Nov 2013
  • Research & Ideas

The Real Cost of Bribery

payment, how it was detected, and the way the firm responded to the bribe after it was uncovered. To test the hypothesis, Serafeim evaluated data from the forensic services practice of PricewaterhouseCoopers, which provides global consulting services to View Details
Keywords: by Carmen Nobel
  • 25 Mar 2015
  • HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

then. Today, as entertainment becomes increasingly digital and spare time is in ever-shorter supply, art museums and cultural institutions have been put in a bind. Do they stick to their tried-and-true format and cater to loyal devotees... View Details
Keywords: by Michael Blanding; Education
  • July 2012
  • Case

Johannes Linden: Managing the Global Executive Committee

By: Linda A. Hill and Mark Rennella
Johannes Linden is the Director of the Washer and Dryer division of Fluss, a large Swiss appliance manufacturer. Soon after the company completes its revenue projections and bonus targets for the upcoming year, Linden shares some good news with his leadership team, the... View Details
Keywords: Leadership Style; Groups and Teams; Organizational Culture; Management Style; Motivation and Incentives; Power and Influence; Multinational Firms and Management; Manufacturing Industry; Consumer Products Industry; Switzerland
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  • January 2024
  • Supplement

Buurtzorg

By: Ethan Bernstein and Tatiana Sandino
As co-founders of home nursing company Buurtzorg, Jos de Blok and Gonnie Kronenberg prized both self-management and organizational learning. Buurtzorg’s 10,000 nurses across 950 neighborhood nursing teams in the Netherlands were empowered to manage themselves, both in... View Details
Keywords: Organizational Design; Management Style; Business Model; Knowledge Dissemination; Learning; Organizational Culture; Health Industry; Netherlands
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  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

real-world challenges and anxieties faced by increasing numbers of Americans.” As HBS professor Anat Keinan explains, "Today, underdog brand biographies are being used by both large and small companies and across categories,... View Details
Keywords: by Martha Lagace
  • 01 Aug 1998
  • News

High Honors

Business Administration, Emeritus Alumni Achievement Awards Ralph M. Barford (MBA '52) President, Valleydene Corporation Limited Chairman, GSW Inc. Despite occupying diverse industry sectors, several of Canada's best-known blue-chip View Details
  • 01 Dec 2022
  • News

Full Court Press

didn’t exist before.” Growing basketball on the continent entails addressing the logistics and marketing challenges inherent in trying to scale any operation across 54 countries. It also poses a deep cultural challenge—the kind where the... View Details
Keywords: Dan Morrell
  • Web

National Markets - The Art of American Advertising

“Household routines involved making fewer things and purchasing more; consumption became a major part of the work of the household,” cultural historian Susan Strasser asserts. “Formerly customers , purchasing the objects of daily life... View Details