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  • 21 Nov 2005
  • Research & Ideas

Making Credibility Your Strongest Asset

negotiations between free-agent players and teams. Media coverage of this terrain had been haphazard. Rovell saw that omission as a great opportunity, but he had two problems. First, media giants such as... View Details
Keywords: by Michael Wheeler
  • 20 Nov 2012
  • First Look

First Look: November 20

advertising agency services and the slow pace of change over several decades. We model an agency's decision as a tradeoff between the fixed cost to the advertiser of establishing a relationship with an agency and pecuniary economies of scale from View Details
Keywords: Sean Silverthorne
  • 07 Jul 2020
  • Research & Ideas

Market Investors Pay More for Resilient Companies

The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details
Keywords: by Kristen Senz; Financial Services
  • 20 Dec 2018
  • Research & Ideas

Most Popular Stories and Research Papers of 2018

Sites from Becoming White Elephants This fieldwork-based research and analysis of stadium use at 10 of the last 12 Summer Olympics sites highlights eight factors for better sustainability. Research by Isao Okada and Stephen A. Greyser. Biggest trenders on social View Details
Keywords: by Sean Silverthorne
  • 01 Jun 2009
  • Lessons from the Classroom

The Challenges of Investing in Science-Based Innovation

Education program called Managing Breakthroughs—From Science to Enterprise. "Wall Street has conventional and not always accurate measures of a company's value." Take Bank of America, which just renewed a $25 million, five-year collaboration with the MIT... View Details
Keywords: by Julia Hanna; Banking; Auto; Pharmaceutical
  • 2023
  • Working Paper

Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks

By: Shelley Xin Li, Frank Nagle and Aner Zhou
Organization-level networks facilitate the flow of information and business activities in the economy. Prior research relies solely on high-level connections to measure these networks. Therefore, to understand the role of employee connections at all job levels in... View Details
Keywords: Networks; Value; Social and Collaborative Networks; Innovation and Invention; Knowledge Sharing; Employees; Social Media
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  • June 2007 (Revised April 2010)
  • Case

Comcast Corporation

By: Anita Elberse and Jason Schreiber
In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details
Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able to do. But the technology that... View Details
Keywords: Martha Lagace
  • 04 Jul 2005
  • Research & Ideas

Should You Outsource Your Marketing?

that outside expertise is often needed. Sony, a legendary marketer, outsourced its program to market products through its online "Sony Style" store, recognizing that they needed expertise in areas such as customer database construction. With View Details
Keywords: by Poping Lin
  • 03 Jan 2018
  • Sharpening Your Skills

5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)

feels compelled to share every sordid moment of your life online, yet are also aware that most job recruiters check candidates’ social media channels during the hiring process? Then maybe you rely on apps like Snapchat and Instagram... View Details
Keywords: by Carmen Nobel
  • 11 Jun 2013
  • First Look

First Look: June 11

themselves (e.g., inbound marketing), (3) outsourcing content creation (e.g., via crowdsourcing), or (4) outsourcing content distribution (e.g., viral marketing). Benefits and challenges of these four approaches are discussed and their costs are compared to that of... View Details
Keywords: Carmen Nobel
  • 11 Feb 2002
  • Research & Ideas

Secrets of the Successful Businesswoman

had seized business opportunities despite formidable odds. They included the first African-American millionaire, Celeste Walker, a child of slaves who founded a hair care empire that targeted other African-American women; Coco Chanel, who revolutionized fashion; and... View Details
Keywords: by Martha Lagace
  • March 2024
  • Case

Katharine Graham: Changing the World

By: Robert Simons and Shirley Sun
This case traces the life of Katharine Graham from housewife to publisher of the Washington Post. Born into a family of wealth, Graham described herself as a “doormat wife” after she married Phil Graham and stayed at home to raise their children. His unexpected death... View Details
Keywords: Mission and Purpose; Values and Beliefs; Power and Influence; Personal Characteristics; Leadership Style; Success; Work-Life Balance; News; Newspapers; Media; Gender; Publishing Industry
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  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

http://www.hbs.edu/research/pdf/09-043.pdf Media versus Special Interests Authors:Alexander Dyck, David Moss, and Luigi Zingales Abstract We argue that profit-maximizing media helps overcome the problem of... View Details
Keywords: Martha Lagace
  • 04 May 2020
  • Research & Ideas

Predictions, Prophets, and Restarting Your Business

Bezos was still working on Wall Street. After decades of tax-free sales, ecommerce was just 11.4 percent of US retail sales in 2019, according to the Department of Commerce. Meanwhile, social media usage on the major platforms had been... View Details
Keywords: by Frank V. Cespedes
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

structures underpinning the process of globalization. Harvard Business School Case 517-083 CJ E&M: KCON Goes Global In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever... View Details
Keywords: Carmen Nobel
  • 19 Jun 2012
  • First Look

First Look: June 19

available requests for tender, "crowd-sourcing," and volunteer experts to discover, expose, and encourage prosecution of corrupt dealings by the Russian government. These efforts made Navalny a cause célèbre in Western media and... View Details
Keywords: Sean Silverthorne
  • 05 Jul 2016
  • First Look

July 5, 2016

a college’s academic and nonacademic attributes available to students, how do these scandals affect their applications? To investigate, we construct a dataset of scandals at the top 100 U.S. universities between 2001 and 2013. Scandals with a high level of View Details
Keywords: Sean Silverthorne
  • October 2015
  • Teaching Plan

The Coca-Cola Company's Case for Creative Transformation

By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • 24 Sep 2019
  • Research & Ideas

Do National Security Secrets Hold Back National Innovation?

art is kept hidden on a broad scale, it has a ripple effect about which firms and IP experts should be concerned, Gross says. “Everybody in the system benefits from being able to access information about the cutting edge.” About the author Kristen Senz is a writer and... View Details
Keywords: by Kristen Senz

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