Publications

Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

Speaker's Box, Journal of Advertising Research

“Speaker’s Box” invites academics and practitioners to identify potential areas of research affecting marketing and advertising. Its intention is to bridge the gap between the length... View Details

Article

Strategic Management of Product Recovery

By: Michael W. Toffel

Manufacturers of an expanding range of durable products are facing regulatory and market pressures to manage the products they manufactured upon their end of life (EOL). In part, this attention is motivated by a growing number of countries—especially across Europe and... View Details

Keywords: Product; Environmental Sustainability; Cost Management; Government Legislation; Logistics; Risk and Uncertainty; Strategy; Europe; Asia; United States

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Read Now

October 2000 (Revised March 2001)
Case

eLance.com: Building a Professional Services Marketplace

By: Lynda M. Applegate and Kristin Kohler

Launched as an eBay for services, eLance promises to leverage the capabilities of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the global economy. Building on theories posited in the HBR article by Tim... View Details

Keywords: Entrepreneurship; Technological Innovation; Job Search; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Web Sites; Information Technology Industry; Information Technology Industry

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Business & Environment

packaging waste by building a reusable container system for restaurants, canteens, and major events. He explains why deposit-based systems often fail, how Vytal’s “borrow and return” model changes consumer behavior, and how data, View Details

February 2010 (Revised January 2014)
Case

Tennant Company

By: Toby E. Stuart, Lynda M. Applegate and James Weber

Tennant, a leading producer of floor cleaning equipment, must determine how to create, finance, structure, staff, govern, measure, and manage a new venture for developing a fundamentally new product line. In 2005, Tennant Company had developed an innovative,... View Details

Keywords: Business Startups; Change Management; Corporate Entrepreneurship; Disruptive Innovation; Product Development; Organizational Design; Organizational Structure; Research and Development

02 Apr 2014
What Do You Think?

Has the Post-Capitalist Economy Finally Arrived?

question for the month is that the leadership stars of today-Jobs, Bezos, Gates, etc.-should not cause us to change our time-honored ideas about great leadership. Among the notions advanced were that they: (1) are special, (2) are... View Details

Keywords: by James Heskett; Service

September 2006 (Revised May 2007)
Case

GE's Jeff Immelt: The Voyage from MBA to CEO

By: Christopher A. Bartlett and Andrew N. McLean

GE believes its ability to develop management talent is a core competency that represents a source of sustainable competitive advantage. Traces the development of a 25-year-old MBA named Jeff Immelt, who 18 years later is named as CEO of GE, arguably the biggest and... View Details

Keywords: Talent and Talent Management; Human Resources; Leadership Development; Leading Change; Business or Company Management; Technology Industry; Technology Industry

Research Summary

Platform Competition

Technology has challenged the underlying foundations of business, and firms must evaluate and change strategies accordingly. Professor Halaburda studies the interaction of technology and economic theory, and her findings indicate that conventional wisdom and rules... View Details

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

to the new digital context. ” Enthusiasts and advocates of the digital revolution would submit that digital transformation changes everything, from product design to how value is built and captured in the market. In some cases,... View Details

Keywords: by Dina Gerdeman; Information Technology; Information Technology

April 2002 (Revised May 2005)
Case

GE's Digital Revolution: Redefining the E in GE

By: Christopher A. Bartlett and Meg Glinska

This case details the implementation of the e-business initiative--the last of Jack Welch's four company-wide strategic thrusts. First, it summarizes the 20-year change process that Welch led, detailing the initiatives he put in place. It then traces how Gerry Podesta,... View Details

Keywords: Change Management; Transformation; Decision Choices and Conditions; Leadership Style; Business or Company Management; Organizational Culture; Organizational Structure; Performance Effectiveness; Corporate Strategy; Internet and the Web

February 2023 (Revised February 2024)
Case

Doing Business in Istanbul, Turkey

By: Prithwiraj Choudhury, Leonard A. Schlesinger, Namrata Arora and Umut Arslan

This case examines the challenges and opportunities of doing business in Turkey. It highlights Turkey's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details

Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Technology Industry; Technology Industry; Turkey

19 Oct 2011
Research & Ideas

Designing Cities for a Sustainable Future

replace fossil fuels. Absent that radical transformation of the world's energy model, changes in attitudes are needed, especially with the world's population headed for 9 billion by 2050. Technology fixes... View Details

Keywords: by Garry Emmons; Construction; Real Estate

01 Apr 2015
Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

reach of providers, and building an information technology platform that supports value-based care. None of it comes easy, due to deep-seated, convoluted systems already in place. “We don't know what it really costs to care for any... View Details

Keywords: by Carmen Nobel; Health

01 Mar 2017
Blog Post

What You Need to Know about the Latino Student Organization

Prior to HBS, Karla Mendez was working as a management consultant in the Silicon Valley, focused on customer-centric engagements for technology clients. She wanted to pursue an MBA to hone her leadership skills, develop more confidence in... View Details

11 Jul 2017
First Look

First Look at New Ideas and Research, July 11

Management Proceedings Affective, Cognitive and Behavioral Trajectories of Change Recipients in Global Organizations By: Reiche, B.S., T.B. Neeley, and N. Overmeyer Abstract—Research rarely addresses how View Details

Keywords: Sean Silverthorne

August 1984 (Revised June 1986)
Case

Cray Research, Inc.

By: Francis Aguilar

Cray Research faces several management problems as a result of rapid growth and the need for continued growth. Issues to be discussed include 1) whether Cray should be a marketing or a technology company; 2) new and powerful competition; 3) products to offer as Cray... View Details

Keywords: Business or Company Management; Change Management; Corporate Entrepreneurship; Technological Innovation; Growth Management; Product Marketing

November 2018 (Revised August 2020)
Case

The Reinvention of Kodak

By: Ryan Raffaelli and Christine Snively

The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry... View Details

Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy