Strategy Management - Publications - Faculty & Research - Harvard Business School

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March 2015
Case

Twine Health

By: Robert S. Huckman, Ariel D. Stern and Matthew G. Preble

In late 2014, Dr. John Moore (CEO), Frank Moss (chairman), and Scott Gilroy (CTO) of Twine Health (Twine) had to resolve several challenges that threatened to restrict the widespread dissemination of its sole product, Twine. Twine was a cloud-based platform that... View Details

Keywords: Health Care; Chronic Disease; Technology Adoption; Digital Health; Health Acceleration Challenge; Strategy; Disease Management; Health; Health Care and Treatment; Information Technology; Mobile and Wireless Technology; Health Industry; United States; Massachusetts

December 2005
Article

The Strategic use of Decentralized Institutions: Exploring Certification with the ISO 14001 Management Standard

Keywords: Strategy; Environmental Sustainability; Management

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December 2011
Teaching Note

Bergerac Systems: The Challenge of Backward Integration (Brief Case)

By: David A. Garvin and Sunru Yong

Teaching Note for Product # 4381 View Details

Keywords: Financial Analysis; Manufacturing Strategy; Strategy; Production; Analysis; Supply Chain Management; Vertical Integration; Finance

July 2012
Case

LEGO

By: Jan W. Rivkin, Stefan Thomke and Daniela Beyersdorfer

LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find... View Details

Keywords: Innovation Management; Innovation; Operations Management; Organizational Change And Transformation; Operations; Competitive Strategy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Entertainment and Recreation Industry

May 2017
Supplement

ATH Technologies (E)

By: Robert Simons and Jennifer Packard

Supplements the (A) case. Designed as an in-class handout. View Details

Keywords: Strategy And Execution; Management Control Systems; Balancing Innovation And Control; Health Industry

April 2019
Case

Boxed

By: Laura Huang, Andy Wu and Jiayi Bao

Boxed.com (“Boxed”) is an ambitious e-commerce retailer start-up, founded by visionary CEO Chieh Huang in 2013. From starting in Huang’s garage in 2013, to winning Emerging E-Retailer of the Year in 2016, to having 4 operational distribution centers in 2018, Boxed used... View Details

Keywords: Entrepreneurial Management; Business Startups; Leadership; Strategy; Success; E-commerce; Retail Industry

August 2016 (Revised June 2017)
Case

InsideSales.com (A)

By: Frank V. Cespedes

This case focuses on growth requirements for a company moving from its base in SMB customers (Small and Mid-Sized businesses) to Enterprise customers (companies with more than 500 employees). It examines the differences in buying processes, product requirements,... View Details

Keywords: Business Organization; Customer Relationship Management; Marketing Strategy; Organizational Change And Adaptation; Organizational Design; Talent; Talent Management; Organizations; Growth Management; Sales; Salesforce Management; Corporate Entrepreneurship; Technology Industry; United States

Research Summary

Overview

My current research focuses on the role of AI in shaping organizational knowledge production, learning, and innovation processes. I run field experiments to study early-stage idea generation and evaluation in entrepreneurial context. View Details

Keywords: Technology And Innovation Management; Entrepreneurship And Strategy; Nascent Industries; Natural Language Processing

December 2017
Supplement

CEO Succession at Cisco: Video Supplement

By: Boris Groysberg and J. Yo-Jud Cheng

Excerpts of videotaped class visits and an interview with former Cisco CEO John Chambers about Cisco’s CEO succession planning process. Topics include Chambers’ reflections on the process; the roles of the incumbent CEO, board of directors, executive search, and the... View Details

Keywords: CEO Succession; CEO Turnover; Top Management Teams; Board Of Directors; Organizational Change; Strategic Human Resource Management; Strategy; High Technology; Management Succession; Managerial Roles; Corporate Governance; Organizational Culture; Change

January 2022
Case

FIFA and The World Cup: The Future of Football

By: Anita Elberse, Oliver Band and Howard Johnson

Should FIFA host its biggest event—the FIFA World Cup—every two years instead of every four, as it has been doing since the event’s inception in the 1930s? In September 2021, Gianni Infantino, the president of the International Federation of Association Football... View Details

Keywords: Sports; Soccer; Football; Entertainment; Media; Talent Development; Globalization; Marketing; Strategy; General Management; Governance; Decision Making; Governing and Advisory Boards; Problems and Challenges; Brands and Branding; Sports Industry; Entertainment and Recreation Industry

March 2015 (Revised September 2016)
Case

Terrapin Laboratory

By: Richard G. Hamermesh and Joseph B. Fuller

Describes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity... View Details

Keywords: Business Growth; Entrepreneurial Management; Entrepreneurship; Growth Strategy; Market Entry; Venture Capital; Growth Management; Expansion; Financing and Loans; Health Care and Treatment; Health Testing and Trials; Business Startups; Pharmaceutical Industry; Health Industry

September 2015 (Revised March 2017)
Case

Château Margaux (Abridged)

By: Elie Ofek, Eric E. Vogt and Robert J. Dolan

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing; Brands and Branding; Marketing Strategy; Distribution Channels; Product Launch; Agriculture and Agribusiness Industry; Food and Beverage Industry; France

November 1997 (Revised April 2017)
Teaching Note

Compagnie du Froid, S.A.

By: Robert Simons, Antonio Dávila, Kathryn Rosenberg and Jennifer Packard

Teaching Note for (9-197-085). View Details

Keywords: Management Control Systems; Strategy And Execution; Variance Analysis; Performance Measurement; Food and Beverage Industry; Europe

October 2019 (Revised October 2019)
Case

Epic Games

By: Andy Wu and Christopher Zhang

Epic Games entered a stagnant market with its PC-games digital storefront in 2018, in the context of incumbent competitors such as Steam, its meteoric rise via Fortnite, and imminent industry shifts in gaming distribution. On the surface, Epic Games Store’s competitive... View Details

Keywords: Industry Analysis; Video Games; Platforms; Comparative Advantage; Growth Strategy; Innovation Focused Strategy; Pricing Strategy; Strategy; Competition; Growth and Development Strategy; Innovation Strategy; Games, Gaming, and Gambling; Digital Platforms; Technology Industry

December 1997 (Revised May 2017)
Teaching Note

Kidder, Peabody & Co.: Creating Elusive Profits

By: Robert Simons and Antonio Dávila

Teaching Note for (9-197-038). View Details

Keywords: Strategy And Execution; Management Control Systems; Internal Controls; Risk Management; Risk And Uncertainty; Risk Assessment; Profit

August 2018 (Revised October 2021)
Case

Edward Jones: Implementing the Solutions Approach

By: David Collis and Ashley Hartman

In 2017 Edward Jones, the largest brokerage firm in the U.S., is deciding whether and how to implement a new "solutions" business model to replace its traditional "product" or "transactional" approach. Many of the required changes appeared to violate some of the... View Details

Keywords: Strategy Formulation; Strategic Change; ＂Brokerage Industry; ＂Solutions Approach; Strategy Implementation; ＂USA,＂; Business Model Innovation; Change Management; Strategy; Business Model; Innovation and Invention; Financial Services Industry; North and Central America; United States

Winter 2015
Article

When One Size Doesn't Fit All: Evolving Directions in the Research and Practice of Enterprise Risk Management

By: Anette Mikes and Robert S. Kaplan

Enterprise risk management (ERM) has become a crucial component of contemporary corporate governance reforms, with an abundance of principles, guidelines, and standards. This paper portrays ERM as an evolving discipline and presents empirical findings on its current... View Details

Keywords: Contingency Theory; Grounded Research; Risk Management; Customization and Personalization

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February 2017 (Revised November 2021)
Case

Digitalization at Siemens

By: David J. Collis and Tonia Junker

The case discusses the digitalization strategy of Siemens AG, a German-based company operating in manufacturing and electronics. The increasing impact of digital technologies on all of its business units had prompted CEO Joe Kaeser and his team to put digitalization at... View Details

Keywords: Company Management; Digital Technologies; Corporate Strategy; Competition; Information Technology; Information Infrastructure; Manufacturing Industry; Electronics Industry

September–October 2020
Article

Global Supply Chains in a Post-Pandemic World: Companies Need to Make Their Networks More Resilient. Here's How.

By: Willy C. Shih

The COVID-19 pandemic exposed the vulnerabilities in the production strategies and supply chains of firms everywhere. Coupled with a rise in economic nationalism, manufacturers everywhere are going to be under pressure to rethink their sourcing and logistics... View Details

Keywords: Resilience; Pandemic; Operations Management; Health Pandemics; Supply Chain; Supply Chain Management; Manufacturing Industry; United States; Asia; Europe

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June 2023 (Revised October 2024)
Teaching Note

Clash of Two Giants Simulation Exercise Teaching Note

Teaching Note for HBS Case No. 623-092. Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need... View Details

Keywords: Platform Strategy; Customer Acquisition; Technology Platform; Competitive Strategy; Network Effects; Digital Platforms; Management Skills

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