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Show Results For
- All HBS Web
(4,457)
- People (18)
- News (869)
- Research (2,932)
- Events (24)
- Multimedia (22)
- Faculty Publications (1,902)
- 19 Jul 2016
- First Look
July 19, 2016
Climate had to convince farmers to subscribe to and pay for premium offerings. The case describes Climate's technology approach, product offerings, marketing plans, and the competitive environment for... View Details
Keywords: Sean Silverthorne
- February 2020 (Revised April 2021)
- Case
StockX: The Stock Market of Things
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things." Harvard Business School Case 620-062, February 2020. (Revised April 2021.)
- May 2004
- Background Note
56K Modem Battle
By: David B. Yoffie and Deborah Freier
Examines the battle to set the standard for the 56K modem. Set in 1996, this case looks at how computers accessed the Internet via a telephone line, or dial-up connection, and a hardware modem. In 1995, there were 18.6 million total modem unit shipments, with market... View Details
Keywords: Announcements; Revenue; Patents; Product Launch; Network Effects; Standards; Competition; Information Infrastructure; Internet and the Web; Technology Industry; Illinois
Yoffie, David B., and Deborah Freier. "56K Modem Battle." Harvard Business School Background Note 704-501, May 2004.
- January 2011 (Revised April 2024)
- Case
Triangulate (A)
By: Thomas Eisenmann and Lauren Barley
In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to boost the odds of successfully raising another venture capital round for his nine month-old Facebook dating application. The... View Details
Keywords: Business Model; Business Startups; Entrepreneurship; Venture Capital; Product Launch; Social and Collaborative Networks; Internet and the Web
Eisenmann, Thomas, and Lauren Barley. "Triangulate (A)." Harvard Business School Case 811-055, January 2011. (Revised April 2024.)
- 17 Oct 2023
- HBS Case
With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees
From software that once came in a box to phone apps that do simple tasks, more products and services are moving to a subscription model—and consumers are feeling it. The average US consumer last year spent $273 a month on 12 paid... View Details
- August 2018 (Revised October 2020)
- Case
Tailor Brands: Artificial Intelligence-Driven Branding
By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
Keywords: Startup; Services; Artificial Intelligence; Machine Learning; Digital Marketing; Brand Management; Big Data; Internet Marketing; Analytics; Marketing; Marketing Strategy; Brands and Branding; Information Technology; Entrepreneurship; Venture Capital; Business Model; Consumer Behavior; AI and Machine Learning; Analytics and Data Science; Technology Industry; Technology Industry; Technology Industry; United States; North America; Israel
Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Case 519-017, August 2018. (Revised October 2020.)
- 19 Sep 2023
- HBS Case
How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?
Microsoft, and others. Wu collaborated on the case study with HBS research associate Matt Higgins; HBS doctoral student Miaomiao Zhang; and Massachusetts Institute of Technology doctoral student Hang Jiang. Ben Rand: What did you find... View Details
- January 2018
- Case
Under Armour
By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer
After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details
Keywords: Under Armour; Nike; Adidas; ＂Jobs To Be Done; Purpose Brands; Entrepreneurship; Customer Focus and Relationships; Innovation Strategy; Business Growth and Maturation; Growth Management; Innovation Leadership; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry; United States; Maryland; Baltimore
McDonald, Rory, Clayton M. Christensen, Daniel West, and Jonathan E. Palmer. "Under Armour." Harvard Business School Case 618-020, January 2018.
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
examine the direct entry of platform owners into complementors’ product spaces. It finds that both the motivation and impact of such entries on complementors are multifaceted. The motivation behind platform owners’ direct entry goes... View Details
Keywords: by Sean Silverthorne
- October 2018
- Case
BreezoMeter: Making Air Pollution Data Actionable
By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran
The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus... View Details
Keywords: Startups; Entrepreneurship; Business Startups; Pollutants; Analytics and Data Science; Sales; Marketing; Decision Choices and Conditions; Technology Industry; Israel; United States
Cespedes, Frank V., Allison M. Ciechanover, and Margot Eiran. "BreezoMeter: Making Air Pollution Data Actionable." Harvard Business School Case 819-058, October 2018.
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
Many newspapers saw the emergence of the Internet as an attack on their core business, and responded with online products of their own. Unfortunately, says HBS professor Clark Gilbert, the papers failed to take advantage of the Web as a... View Details
- September 2003 (Revised March 2004)
- Compilation
PEARL Project, The: Work Patterns at Ditto (A)
By: Leslie A. Perlow
Describes life on a product development team, the behaviors that are rewarded, and the difficult tradeoffs members often have to make as a result. This is a rewritten version of an earlier case. View Details
Keywords: Product Development; Time Management; Groups and Teams; Work-Life Balance; Motivation and Incentives; Information Technology Industry
Perlow, Leslie A. "PEARL Project, The: Work Patterns at Ditto (A)." Harvard Business School Compilation 404-055, September 2003. (Revised March 2004.)
- July 2013
- Case
Slicing Pie with a Razor: Ockham Technologies' Founding Agreement
By: Noam Wasserman and Yael Braid
Ockham Technologies' three founders are about to craft their founding agreement and split the equity among themselves. Uncertainty lingers over each member's future contributions, though—how is the team to devise a durable and effective split? Jim Triandiflou and Ken... View Details
Keywords: Information Technology; Job Cuts and Outsourcing; Conflict Management; Governing and Advisory Boards; Employees; Management Teams; Product Development; Technology Industry
Wasserman, Noam, and Yael Braid. "Slicing Pie with a Razor: Ockham Technologies' Founding Agreement." Harvard Business School Case 814-017, July 2013.
- June 2015 (Revised April 2018)
- Case
WeChat: A Global Platform?
By: Willy Shih, Howard Yu and Feng Liu
WeChat was developed by Tencent Holdings as a lightweight messaging platform. As it grew quickly to become the most popular messaging app in China, it added a range of products and services that sat on top that were designed to appeal to a broad range of consumers and... View Details
Keywords: Online Platforms; China; WeChat; Tencent Holdings; Globalization; Internet and the Web; Applications and Software; Digital Platforms; Telecommunications Industry; Information Industry; China
Shih, Willy, Howard Yu, and Feng Liu. "WeChat: A Global Platform?" Harvard Business School Case 615-049, June 2015. (Revised April 2018.)
- 19 Jul 2019
- Blog Post
Making a Broader Impact with Multiple Disciplines
Santosh Iyer is originally from Toronto, Canada, and pursued his undergraduate and graduate degrees in Engineering Science and Biomedical Engineering from the University of Toronto. He is currently an EC student and will graduate with the Class of 2020. Post HBS,... View Details
- August 2024
- Case
Oculii
By: Andy Wu and Lucas Defilippo
It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details
- November 2014
- Article
The Global Agglomeration of Multinational Firms
By: Laura Alfaro and Maggie Xiaoyang Chen
The explosion of multinational activities in recent decades is rapidly transforming the global landscape of industrial production. But are the emerging clusters of multinational production the rule or the exception? What drives the offshore agglomeration of... View Details
Keywords: Agglomeration; Agglomeration Economies; Multinational Firms and Management; Manufacturing Industry
Alfaro, Laura, and Maggie Xiaoyang Chen. "The Global Agglomeration of Multinational Firms." Journal of International Economics 94, no. 2 (November 2014): 263–276. (Revised April 2014. Also NBER Working Paper Series, No. 15576. See Harvard Business School Working Paper, No. 10-043 for longer version.)
The Magic That Makes Customer Experiences Stick
The field of customer experience (CX) design — which aims to ensure that customers have positive touch points with companies while buying and consuming their products and services — has grown quickly in recent years. Research has shown that memorable experiences,... View Details
- January 2023
- Case
Crow Holdings Development: Mass Timber Construction
By: John D. Macomber, Robert Hernandez and Kyle MertensMeyer
Jim McCaffery and Cody Armbrister of Crow Holdings Development evaluate the pros and cons of committing to mass timber construction instead of conventional concrete or steel for a new 260,000 SF multi-story office building in Texas. Benefits include substantially... View Details
Keywords: Real Estate Development; Architecture; Air Quality; Health ＆ Wellness; Office Property; Sustainability; Carbon Abatement; Natural Environment; Environmental Accounting; Green Buildings; Design; Construction; Cost vs Benefits; Environmental Sustainability; Construction Industry; Real Estate Industry; Texas
- November 2013 (Revised November 2014)
- Case
Freemium Pricing at Dropbox
By: Thales Teixeira and Elizabeth Anne Watkins
Online storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid,... View Details
Teixeira, Thales, and Elizabeth Anne Watkins. "Freemium Pricing at Dropbox." Harvard Business School Case 514-053, November 2013. (Revised November 2014.)