Publications
Publications
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- All HBS Web
(8,763)
- Faculty Publications (1,565)
- August 2002 (Revised November 2016)
- Background Note
Customer Profitability and Lifetime Value
By: Elie Ofek
Introduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed. View Details
- August 2002
- Case
MassEnvelopePlus
By: Rosabeth M. Kanter, Brooke Bartletta and Michelle Heskett
Describes the challenges Steve Grossman, a fourth-generation owner of a small commercial printing company, must face amid industry consolidation, technological changes, and his own run for public office. View Details
- 2002
- Book
Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs
By: Rakesh Khurana
Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details
- July 2002 (Revised December 2002)
- Case
Mercer Management Consulting (A)
By: Thomas J. DeLong and Michael Echenberg
Insurance giant Marsh & McLennan acquires management consulting firms Temple, Barker & Sloane (TBS) in 1987 and Strategic Planning Associates (SPA) in 1990 and sets out to merge the two. The merger proceeds slowly and painfully. Following the February 1990 merger,... View Details
- 6 Jun 2002 - 9 Jun 2002
- Conference Presentation
Perceived Individual Creativity in Organizational Teamwork as a Function of Personality and Gender
By: Giovanni Moneta, Teresa M. Amabile, Elizabeth Schatzel and Steven J. Kramer
- April 2002 (Revised October 2003)
- Case
Pension Plan of Bethlehem Steel, 2001, The
By: Peter Tufano
Bethlehem Steel's 2001 bankruptcy filing inspires an employee's daughter to evaluate her father's pension plan, weeks after September 11's tragedies exacerbated a weakening U.S. economy and just months before her father planned to retire. Battered equity markets and... View Details
- March 2002 (Revised October 2005)
- Case
Apple Computer 2002
By: David B. Yoffie and Yusi Wang
In 1980, Apple was the leader of the personal computer industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's strategic moves as the PC industry evolves in the 21st century and poses the question: Can Steve Jobs... View Details
- March 2002 (Revised June 2002)
- Case
EMCF: A New Approach at an Old Foundation
By: Allen S. Grossman and Daniel F. Curran
Michael Bailin, president of the Edna McConnell Clark Foundation (EMCF), embarked on a three-year effort to transform the foundation's grant-making in theory and practice. This case details his efforts to move from an "initiatives-based" approach in philanthropy to a... View Details
- February 2002
- Background Note
Mediating in the Wake of Disaster: The MIT Settlement
By: Michael A. Wheeler and Gillian Morris
In 1997, MIT freshman Scott Kruger died from alcohol poisoning after a ritual fraternity ceremony. His death sparked national controversy over the responsibility of universities for their students. For his parents, though, the pain was personal and almost solely... View Details
- January 2002 (Revised April 2002)
- Case
Martin Smith: May 2002
By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Martin Smith, a recent HBS graduate, has just begun working with a leveraged buyout firm. His first assignment is to evaluate three different deals and make recommendations to the partners. As he studies the deals, he realizes that each has different merits and... View Details
- January 2002 (Revised October 2005)
- Case
General Electric Medical Systems 2002
By: Tarun Khanna and James Weber
Discusses one of General Electric's flagship divisions--the world's leading provider of medical diagnostic imaging equipment. Provides an opportunity to examine a multinational confronting massive technological and demographic changes around the world. Genomics has... View Details
- December 2001
- Case
Sarah Vickers-Willis: Career Decisions (A)
By: Myra M. Hart, Lynda M. Applegate, Sarah Harden and Susan Saltrick
Sarah Vickers-Willis, HBS MBA 1999, faces a critical career decision: Does she redirect the Internet start-up she helped found or join in shaping a for-profit firm with a social mission? Sarah, a young Australian business executive, has always strived to "find space"... View Details
- December 2001
- Case
Sarah Vickers-Willis: Career Decisions (B)
By: Myra M. Hart, Lynda M. Applegate, Sarah Harden and Susan Saltrick
Supplements the (A) case. View Details
- November 2001 (Revised April 2002)
- Case
Taking Charge at Dogus Holding (A)
By: Rakesh Khurana, Gina Carioggia and Simon Johnson
Describes 37-year-old Ferit Sahenk's challenges in taking over his father's traditionally managed $14 billion Turkish conglomerate in a period of economic instability. Leading the large holding company into the 21st century will require the establishment of a more... View Details
- November 2001
- Supplement
An Interview with Heidi Roizen
Heidi Roizen being interviewed by MBA students, talks about the design to explore the theoretical and practical aspects of network development and maintenance. She focuses on the concept of an egocentric and personal network. View Details
- October 2001
- Exercise
Liability Problems
By: Robert S. Kaplan
This case provides three examples of the recognition and measurement of liabilities. The first focuses on recognizing when employees have rendered services for which future period benefits have been earned, that is, whether unused vacation, sick, and personal days at... View Details
Keywords: Cash; Annuities; Interest Rates; Compensation and Benefits; Employees; Wages; Problems and Challenges; Value
- September 2001 (Revised July 2002)
- Case
Fraud Prevention at Omni Bank
By: Frances X. Frei and Hanna Rodriguez-Farrar
Omni Bank is undergoing a merger and has two important decisions ahead. First, should it enforce the use of its model-driven approach to interacting with customers at the recently acquired Friends Savings and Loan branches. Friends has a culture of personal touch with... View Details