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  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

quality service and then do the marketing for you,” says Teixeira. Etsy also pursued a decidedly non-scalable strategy in finding the right eggs with which to launch its business. The platform, which serves as an online marketplace for... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • October 2018
  • Case

SeatGeek

By: Robert F. Higgins and Sarah Mehta
In late 2016, Russ D'Souza and Jack Groetzinger, co-founders of the online event ticketing platform SeatGeek, faced some difficult decisions. In the company's seven-year history, SeatGeek had positioned itself primarily as an aggregator, facilitating ticket... View Details
Keywords: Event Ticketing; Sports Ticketing; Acquisition; Business Model; Decision Making; Cost vs Benefits; Digital Platforms; Sports; Strategy; Information Technology; Mobile and Wireless Technology; Digital Platforms
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  • February 2021
  • Article

How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice

By: Ryan W. Buell and Basak Kalkanci
Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts... View Details
Keywords: Sustainable Operations; Corporate Social Responsibility; Operational Transparency; Corporate Social Responsibility and Impact; Operations; Environmental Sustainability; Consumer Behavior; Perception
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  • Program

Strategy for Health Care Delivery—Virtual

Summary When you improve value, everyone wins—your patients, your organization, and the global health care ecosystem. This live online program examines the latest strategies and organizational models for transforming the way health care... View Details
Keywords: Health Care; Health Care
  • 21 Nov 2014
  • Working Paper Summaries

The Decoupling Effect of Digital Disruptors

Keywords: by Thales S. Teixeira & Peter Jamieson
  • February 2013
  • Case

18 Months in a Startup: Zaggora.com

By: Tom Nicholas
The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details
Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Apparel and Accessories Industry; Sports Industry
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  • Web

Frequently Asked Questions - Doctoral

program (ex. Business Economics and Economics)? How do I do this? Applications for all of our interfaculty programs are processed by the Graduate School of Arts and Sciences. Applicants may apply up to three programs in any given year... View Details
  • Web

School Leadership | About

Casserly, Jr. Professor of Business Administration Senior Associate Dean, Executive Education; Senior Associate Dean, HBS Online Tsedal Neeley Naylor Fitzhugh Professor of View Details
  • 17 Jul 2007
  • First Look

First Look: July 17, 2007

film rental and return patterns of a sample of online DVD rental customers over a period of four months. We predict and find that people are more likely to rent DVDs in one order and return them in the reverse order when should DVDs... View Details
Keywords: Martha Lagace
  • Web

Global

on Alumni View more facts MBA Experience HBS Immersive Field Courses (IFCs) HBS FIELD Global Capstone More on MBA Experience Executive Education 哈佛商学院校园 波士顿 全球高管领导力课程 — 中国 采用创新和全球化的方法 以战略眼光引领公司在中国的发展 获得HBS校友资格 More Executive Education Programs HBS View Details
  • Program

Ascending the Peak: Finding the Leader Within—Virtual

Summary Today's organizations need men and women who can lead with courage and conviction through challenging times and toward worthy, positive change. Each session of this live online program will explore the tools, behaviors, insights,... View Details
  • 15 Aug 2023
  • HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

online shopping experience today is currently lacking a sense of immersion and customization that, in theory, a 3D virtual world would provide.” What should businesses do? Wu believes the metaverse will... View Details
Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology
  • Program

Senior Executive Leadership Program—China

Summary Today's global business environment offers many exciting prospects for talented executives and ambitious organizations. To take full advantage of emerging opportunities in China and beyond, View Details
  • 2021
  • Book

Lead and Disrupt: How to Solve the Innovator's Dilemma

By: Charles A. O'Reilly III and Michael Tushman
Why do successful firms find it so difficult to adapt in the face of change—to innovate? In the past ten years, the importance of this question has increased as more industries and firms confront disruptive change. The pandemic has accelerated this crisis, collapsing... View Details
Keywords: Organization Change And Adaptation; Organizational Change and Adaptation; Disruptive Innovation; Innovation and Management; Leading Change
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  • 25 Jun 2024
  • Research & Ideas

Rapport: The Hidden Advantage That Women Managers Bring to Teams

communication and rapport between managers and employees. In this case, the manager may not have scheduled the fast-food stations properly, forcing an overtaxed employee to juggle both packaging meals and taking orders. With an improperly managed staff stretched too... View Details
Keywords: by Kara Baskin; Food & Beverage
  • December 2016
  • Module Note

Strategy Execution Module 10: Using the Job Design Optimization Tool to Build Effective Organizations

By: Robert Simons
This module reading provides directions for using the online Job Design Optimization Tool (JDOT) which is available free of charge from Harvard Business School Publishing at https://cb.hbsp.harvard.edu/cbmp/resources/marketing/multimedia/JDOT/index.html. This tool can... View Details
Keywords: Management Control Systems; Implementing Strategy; Execution; Span Of Control; Span Of Accountability; Performance Measurement; Job Design; Organization Design; Strategy; Entrepreneurship
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  • Web

Organizational Behavior - Faculty & Research

Rakhimbayev’s donations to a donor base of 218 trustees—Kazakhstani business leaders who oversaw IQanat at the regional or district level. Salikova planned to oversee the opening of four new schools across the country over the next 5–10... View Details
  • Web

Program FAQs - Summer Venture in Management

Harvard Business School Summer Venture in Management Program FAQs Program Frequently Asked Questions Can I apply if I am not a college junior or senior? SVMP applicants must graduating in the classes of 2024, 2025, or 2026. SVMP... View Details
  • March 2002 (Revised May 2003)
  • Case

NeoPets, Inc.

By: Thomas R. Eisenmann and Elizabeth Kind
NeoPets, a rapidly growing Internet start-up, faces decisions about its international expansion strategy--whether to enter a joint venture with a conglomerate in Singapore to exploit Asian markets as well as which other regions to target. NeoPets allows its... View Details
Keywords: Expansion; Global Strategy; Network Effects; Joint Ventures; Business Conglomerates; Age; Internet and the Web; Product Positioning; Digital Marketing; Internet and the Web; Corporate Entrepreneurship; Information Technology Industry; Asia; Singapore
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  • Web

Accounting & Management Faculty - Faculty & Research

Education; Senior Associate Dean, HBS Online Joseph Pacelli Gerald Schuster Associate Professor of Business Administration Krishna G. Palepu Baker Foundation Professor Ross Graham Walker Professor of View Details