Internet Marketing - Publications - Faculty & Research

04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

should hire for curiosity, model inquisitiveness, emphasize learning goals, let workers explore and broaden their interests, and have “Why?” “What if ?” and How might we ?” days. Doing so will help their organizations adapt to uncertain View Details

Keywords: Dina Gerdeman

05 Mar 2020
News

Green Light

meeting with the CEO, Lo drew him a network diagram of what the future infrastructure of TV distribution was going to look like. “It’s all going to be bits and bytes,” she told him. Lo would later help stitch together some 200 European View Details

Keywords: Dan Morrell; photographed by Scott Nobles

Web

Faculty & Advisors | MBA

commercialization to market leadership. He is a former US Army Ranger. In addition to work with MS/MBAs, Tom has also taught Entrepreneurship and Innovation at Harvard College Thomas R. Eisenmann Howard H. Stevenson Professor of Business... View Details

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Citation

Educators

Purchase

01 Dec 2015
News

Golden State of Mind

pedigree, becoming a VC wasn’t the original plan. Instead, Tim Draper wanted to be an entrepreneur. He had some good ideas, he says, which ran the gamut from digitizing music (back in the early 1980s) to a new global stock market to... View Details

Keywords: Julia Hanna

07 Apr 2015
First Look

First Look: April 7

Digital Platform: A Playbook for Strategists By: Edelman, Benjamin G. Abstract—The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce.... View Details

Keywords: Sean Silverthorne

Web

Past Issues - Alumni

Dlodlo’s community-first approach to developing a historically vibrant section of Baltimore can offer a blueprint for reviving neighborhoods across the globe Ready for Departure Preparing for a post-pandemic comeback at the airport Open View Details

01 Dec 1999
News

Covering the Issues

annual Cyberposium). Recent Bulletins have profiled the vast array of alumni who are involved in high technology - from those working with Internet startups, to those working against the Y2K problem. Advances in technology "bring the... View Details

Keywords: Susan Young, Deborah Blagg, and Garry Emmons

01 Jun 2016
News

How Do We Win the Cyberwar?

the mafia. Every criminal trope imaginable is trying to get a piece of this. All told, online crime inflicted $445 billion in damage to the global economy in 2014, according to a study by the Center for Strategic and International Studies. A $75 billion cyberdefense... View Details

Keywords: Dan Morrell; illustrations by Victo Ngai

09 Nov 2006
Research & Ideas

Andy Grove: A Biographer’s Tale

couldn't be a demonstration of affection because the Russians would think, gee, is this one making for the border? You didn't know whether you were going to get across the border or not. There was no Internet to give you border conditions... View Details

Keywords: by Sean Silverthorne; Computer

01 Jun 2009
News

Dispatches from the Global Classroom

eat some grasshoppers, ensuring (according to local lore) that they’ll return to Oaxaca one day. Day 3: Oaxaca Site Visits MI CASA ES SU CASA: On site visits, student groups focus on different tracks (housing, water, retail), gathering information from local residents... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services

29 Apr 2020
Book

The Key to Powerful Social Change: Small Villages

Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details

Keywords: by Dina Gerdeman

01 Dec 2013
News

Curing Health Care

athenahealth "Patients' health information is either on paper and isolated or electronic and isolated," Bush tells the assembled crowd, his voice rising. That this little thing remains so difficult in the Internet age, often because many... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management; Colleges, Universities, and Professional Schools; Educational Services

July 2024
Case

Jacqueline Cook at Vendasta: Debating an IPO

By: Reza Satchu, Tom Quinn and Andrew Kosc

In May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her... View Details