Publications
Publications
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- All HBS Web
(4,127)
- Faculty Publications (1,374)
- May 1986 (Revised July 1995)
- Case
General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
- May 1986
- Supplement
General Mills, Inc.: Yoplait Custard-Style Yogurt (B)
By: John A. Quelch
Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details
- April 1986
- Supplement
Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video
Presents Deborah Denenberg, general manager, answering questions about her successful turnaround of an ailing dinner theatre. View Details
- February 1986 (Revised November 1992)
- Case
Novo Industri A/S--1981
By: W. Carl Kester and Glynn Ferguson
This small but rapidly growing Danish biochemical company must choose among several financing opportunities that include a convertible Eurobond, a rights offering in Denmark and an issue of new common shares in the United States. The case involves a broad range of... View Details
- January 1986 (Revised December 1986)
- Case
Smartfood
Contains a description of a major financing decision confronting the management and advisors of Smartfood, Inc., a company which hopes to market a cheese flavored popcorn product. The primary pedagogic objective is to teach students about matching the financing plan... View Details
- September 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (B)
By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
- September 1985 (Revised September 1987)
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (A)
By: John A. Quelch
The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details
- July 1985 (Revised February 1986)
- Case
Dow Indonesia (B1)
By: James E. Austin, Dennis J. Encarnation III and Louis T. Wells Jr.
- July 1985 (Revised January 1990)
- Case
Dow Indonesia (B2)
By: James E. Austin, Dennis J. Encarnation III and Louis T. Wells Jr.
- July 1985 (Revised February 1986)
- Case
Dow Indonesia (A)
By: James E. Austin, Dennis J. Encarnation III and Louis T. Wells Jr.
- February 1985 (Revised September 2001)
- Teaching Note
ICEDELIGHTS Teaching Note
By: Howard H. Stevenson and Michael J. Roberts
Teaching Note for (9-898-196). View Details
Keywords: Food and Beverage Industry
- January 1985 (Revised March 1986)
- Case
Sierra Wine Corp.
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
- 1985
- Chapter
Food Policy
By: James E. Austin
- January 1985
- Article
The Role of the Revolutionary State in the Nicaraguan Food System
By: James E. Austin, Jonathan Abbott Fox and Walter Kruger
- December 1984
- Teaching Note
Colonial Food Services Co., James Cranston, and Eugene Kirby (A), Teaching Note
By: Michael Beer
Teaching Note for (9-478-005), (9-478-006), and (9-478-007). View Details
Keywords: Food and Beverage Industry
- December 1984 (Revised January 1985)
- Case
Barilla G. & R.F.lli, S.p.A.
By: W. Earl Sasser
Keywords: Food and Beverage Industry