Brand Management - Publications - Faculty & Research

20 Jul 2010
First Look

First Look: July 20

value-relevant before disclosure, for negative earnings adjustments it is value-relevant only after disclosure. This finding is consistent with managers delaying the communication of bad news until IFRS compliance. A finer model shows... View Details

Keywords: Martha Lagace

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

requirements are essential for newspapers going forward. It turns out that few companies exemplify these attributes better than Bezos's Amazon. And it's hard to think of another digital CEO who is better at managing across these three... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

October 2016
Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details

Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco

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28 Apr 2010
Research & Ideas

Earth Day Reflections

produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details

Keywords: by Staff

03 Nov 2009
First Look

First Look: Nov. 3

report a slowdown for the year's first semester. He knew that according to his management philosophy he should leave the primary decisions for the Gucci brand to Gucci's CEO. Yet, given the urgency of the... View Details

Keywords: Martha Lagace

19 Oct 2011
Research & Ideas

Designing Cities for a Sustainable Future

On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details

Keywords: by Garry Emmons; Construction; Real Estate

01 Nov 2012
Research & Ideas

Book Excerpt: Judgment Calls

had always been the Tweezerman destiny, while others saw very clearly the risks and headaches that would come with trying to sell their distinctively branded professional products to the likes of CVS or Walgreens. Earlier in his career,... View Details

Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products

19 Nov 2012
Research & Ideas

LEED-ing by Example

accreditation. Also, the use of the LEED standard increased among private builders in the same local markets. "Our paper describes several different ways in which these policies might stimulate private markets for greener building," says Toffel, an associate professor... View Details

Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities

18 Dec 2012
First Look

First Look: December 18

CEO, rising leader of a firm in transition, and manager of massive complexity-thanks to our incredibly networked and increasingly unpredictable world of business. What if you were in his shoes? If you're a top executive today, you... View Details

Keywords: Carmen Nobel

10 Jun 2014
First Look

First Look: June 10

diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based on new green View Details

Keywords: Sean Silverthorne

February 2017
Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth

In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details

Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris

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22 Feb 2016
Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

was beginning to take hold in the 1920s. Chains and department stores opened across America, using volume sales to offer lower prices on a variety of goods. Gleason encountered competition from these chain stores as well as “pineboards,” discount outlets that sold... View Details

Keywords: by Dina Gerdeman; Retail; Health; Legal Services

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55597 2019 Academy of Management Annals Turning Lead into Gold: How Do Entrepreneurs Mobilize Resources to Exploit Opportunities? By: Clough, David R., Tommy Pan Fang, Balagopal Vissa, and... View Details

Keywords: Dina Gerdeman

16 Nov 2009
Research & Ideas

The Times Captures History of American Business

"Will we make something strong and good and wise out of all the destruction of the past two years?" Koehn is an authority on entrepreneurial leadership and history. Her previous books include Brand New: How Entrepreneurs Earned... View Details

Keywords: by Martha Lagace; Journalism & News

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