Publications

May 1984 (Revised September 1986)
Background Note

Basic Quantitative Analysis for Marketing

By: Robert J. Dolan

Shows how to calculate and use the break-even volume in marketing decision making. View Details

Keywords: Marketing Strategy; Mathematical Methods

February 1984 (Revised August 1985)
Background Note

Note on Preference Analysis

By: David E. Bell

Keywords: Voting

February 1984
Background Note

Sustainable Growth Analysis

By: William A. Sahlman

Keywords: Business Growth and Maturation

January 1984
Article

A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments

By: Robert J. Dolan

Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details

Keywords: Demand and Consumers; Price; Mathematical Methods; Supply and Industry

January–February 1984
Article

Manage Beyond Portfolio Analysis

By: Richard G. Hamermesh and Roderick E. White

Keywords: Investment; Theory; Management

December 1983 (Revised August 1988)
Background Note

The Start-Up Process

By: Howard H. Stevenson and Michael J. Roberts

Describes the various stages in the start-up process and describes in detail the questions that can be asked and the analysis that can be performed to help deal with the issues that arise at each stage. View Details

Keywords: Business Startups

September 1983 (Revised February 1989)
Background Note

The Oil Tanker Shipping Industry in 1983

By: Michael E. Porter

Describes the international oil tanker shipping industry both historically and in 1983. Designed to provide a vehicle for practicing industry analysis in a volatile commodity business, and for formulating strategy in such an environment. Also can be used to examine... View Details

Keywords: Strategic Planning; Globalized Markets and Industries; Goods and Commodities; Volatility; Vertical Integration; Supply and Industry; Shipping Industry

August 1983 (Revised May 2007)
Case

Milford Industries (A)

By: Robert J. Dolan and Benson P. Shapiro

The new district sales manager for a tool company must determine how to get his district "back on track." The case presents various qualitative and quantitative information on the salespeople. Teaching objectives include the specification of the tasks of a district... View Details

Keywords: Managerial Roles; Salesforce Management; Resignation and Termination; Performance Evaluation

June 1983 (Revised April 1991)
Case

Dominion Engineering Works

By: Christopher A. Bartlett

Dominion Engineering Works faces important strategic decisions about whether to continue its focused strategy of selling newsprint machines to the Canadian paper industry or whether recent changes in industry conditions and the emergence of three global competitors... View Details

Keywords: Machinery and Machining; Globalized Markets and Industries; Management Analysis, Tools, and Techniques; Partners and Partnerships; Competitive Strategy; Customization and Personalization; Diversification

March 1983 (Revised November 1988)
Case

Hospital Corp. of America: Financial Analysis

By: Regina E. Herzlinger

Keywords: Health Industry; United States

1983
Article

Cost-Benefit Analysis Defended

By: Dutch Leonard and Richard Zeckhauser

Keywords: Cost vs Benefits; Mathematical Methods

January 1983
Article

Uncertainty, Social Location and Influence in Decision Making: A Sociometric Analysis

By: Michael Tushman and E. Romanelli

Keywords: Decision Making

August 1982 (Revised September 1991)
Case

Rockwell International (A)

By: Michael E. Porter

Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to... View Details

Keywords: Transformation; Decisions; Management Analysis, Tools, and Techniques; Markets; Industry Structures; Business Strategy; Competition; Manufacturing Industry; United States

1982
Casebook

Cases in Operations Management: Analysis and Action

By: W. Earl Sasser, Kim B. Clark, David A. Garvin, Margaret B.W. Graham, Ramchandran Jaikumar and David H. Maister

Keywords: Cases; Operations; Management; Theory

April 1982 (Revised June 1993)
Case

Hart Schaffner & Marx: The Market for Separately Ticketed Suits

By: Richard S. Tedlow

Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details

Keywords: Advertising; Decisions; Price; Markets; Distribution Channels; Production; Mathematical Methods; Competitive Strategy; Apparel and Accessories Industry