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  • March 2011 (Revised December 2012)
  • Case

Demand Media

By: John Deighton and Leora Kornfeld
Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details
Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry
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    The Power of Experiments

    Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of... View Details

    • 17 May 2011
    • First Look

    First Look: May 17

      Working PapersThe First Deal: The Division of Founder Equity in New Ventures Authors:Thomas F. Hellmann and Noam Wasserman Abstract This paper examines the division of founder shares in entrepreneurial ventures, focusing on the decision of whether or not to divide... View Details
    Keywords: Sean Silverthorne
    • Research Summary

    Transition Leadership

    Michael Watkins is developing frameworks, programs, and e-performance tools for helping leaders to take charge in new senior management roles. New leaders' actions during their first few months on the job have a disproportionate impact on their ultimate success or... View Details
    • 2017
    • White Paper

    Medical Knowledge Synthesis: A Brief Overview

    By: Maryaline Catillon
    The value of medical research derives from its ability to impact further research and medical practice. Medical knowledge synthesis, bridging the gap between current research, future research and medical practice, is a rapidly changing industry. The expanding mass of... View Details
    Keywords: Systematic Review; Clinical Practice Guideline; Textbook; Point-of-care Resource; Health; Knowledge; Research; Practice; Health Industry
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    • May 2018
    • Article

    Linda Babcock: Go-getter and Do-gooder

    By: Max Bazerman, Iris Bohnet, Hannah Riley-Bowles and George Loewenstein
    In this tribute to the 2007 recipient of the Jeffrey Z. Rubin Theory‐To‐Practice Award from the International Association for Conflict Management (IACM), we celebrate Linda Babcock's contributions to diverse lines of research, her tireless and effective efforts to put... View Details
    Keywords: Personal Development and Career; Biography; Research; Negotiation; Leadership; Practice
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    • March 2012
    • Article

    The Incentive Bubble

    By: Mihir Desai
    The past three decades have seen American capitalism quietly transformed by a single, powerful idea—that financial markets are a suitable tool for measuring performance and structuring compensation. Stock instruments for managers, high-powered incentive contracts for... View Details
    Keywords: Economic Systems; Financial Markets; Executive Compensation; Motivation and Incentives; Corporate Governance; Equality and Inequality; Human Capital; United States
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    • March 2011 (Revised July 2011)
    • Case

    Vestas' World of Wind

    By: Thomas J. Steenburgh and Elena Corsi
    The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
    Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
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    • October 2009
    • Article

    Managing Risk in the New World

    By: Robert S. Kaplan, Anette Mikes, Robert Simons, Peter Tufano and Michael Hofmann Jr.
    Five experts gathered recently to discuss the future of enterprise risk management: Kaplan, the Baker Foundation Professor at Harvard Business School, who with his colleague David Norton developed the balanced scorecard; Mikes, an assistant professor at HBS who studies... View Details
    Keywords: Forecasting and Prediction; Financial Crisis; Capital Structure; Job Cuts and Outsourcing; Risk Management
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    • 19 Nov 2014
    • HBS Seminar

    Duane Varan, MediaScience and Murdoch University

    • Web

    Hypergrowth

    Today's fast-moving, highly dynamic global economy presents significant challenges to leaders committed to delivering exceptional market value. The right insights and tools are key to successfully navigating the rapidly changing... View Details
    • 12 Dec 2023
    • Blog Post

    Bridging Science and Business: My Summer Internship at Eli Lilly

    stepping stones; they were experiences that expanded our horizons and offered us tools to navigate the labyrinthine yet exciting landscape of biotechnology. The tapestry of our collective experiences—ranging from startups to multinational... View Details
    • 16 Jul 2012
    • Research & Ideas

    Are You a Strategist?

    exaggerated emphasis on sustainable competitive advantage has drawn attention away from the fact that strategy must be a dynamic tool for guiding the development of a company over time. "Strategy has become more about formulation than... View Details
    Keywords: by Carmen Nobel
    • Web

    Case Services - Faculty & Research

    template, a user-friendly tool to aid in the production of course material that is both consistent and professional in appearance. In addition, the Case Research & Writing Group coordinates case leads provided by the School’s research... View Details
    • Web

    Economic Development in Rural Areas - Institute For Strategy And Competitiveness

    governments need to provide rural regions with the necessary tools and financing mechanisms to develop and execute an effective strategy Key Documents Competitiveness in U.S. Rural Regions: Learning and Research Agenda by Michael E.... View Details
    • 10 Jan 2023
    • Op-Ed

    Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

    started this journey? Do you feel differently about things (family, relationships, career) or have changed your reaction to certain situations (more/less triggered, sensitive, focused, caring)? The future What new tools do you wish to ADD... View Details
    Keywords: by Julia Austin
    • 07 Apr 2011
    • Working Paper Summaries

    The Consequences of Financial Innovation: A Counterfactual Research Agenda

    Keywords: by Josh Lerner & Peter Tufano
    • 2023
    • Working Paper

    Design-Based Inference for Multi-arm Bandits

    By: Dae Woong Ham, Iavor I. Bojinov, Michael Lindon and Martin Tingley
    Multi-arm bandits are gaining popularity as they enable real-world sequential decision-making across application areas, including clinical trials, recommender systems, and online decision-making. Consequently, there is an increased desire to use the available... View Details
    Keywords: Analytics and Data Science; Mathematical Methods
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    • 2018
    • Working Paper

    Hot or Not? What Makes Product Categories Attractive to Fair Trade and Eco-labeling Organizations

    By: Kristin Sippl
    This paper probes extant theory on product diversification in the empirical realm of fair trade and eco-labeling organizations (i.e., certification organizations). While much is known about diversification in for-profit firms, less is known about the more complex... View Details
    Keywords: Hybrid Organizations; Fair Trade; Eco-labeling; Goods and Commodities; Diversification; Strategy
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      Six Myths of Product Development

      Many companies approach product development as if it were manufacturing, trying to control costs and improve quality by applying zero-defect, efficiency-focused techniques. While this tactic can boost the performance of factories, it generally backfires with... View Details