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      • June 2000 (Revised September 2000)
      • Case

      Amazon.com: Exploiting the Value of Digital Business Infrastructure

      By: Lynda M. Applegate and Meredith Collura
      Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
      Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Management; Technological Innovation; Business or Company Management; Growth and Development Strategy; Relationships; Competitive Strategy; Information Technology Industry; Information Technology Industry
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      Applegate, Lynda M., and Meredith Collura. "Amazon.com: Exploiting the Value of Digital Business Infrastructure." Harvard Business School Case 800-330, June 2000. (Revised September 2000.)
      • June 2000 (Revised June 2000)
      • Case

      Microsoft Office 2000

      By: Alan D. MacCormack and Kerry Herman
      Describes the history of Microsoft's Office product suite. Discusses evolution of the Office 2000 project. Set at the end of the project when Steven Sinofsky, Office vice president, must decide upon the direction for the next version of Office, as well as make changes... View Details
      Keywords: Applications and Software; Product Development; Risk and Uncertainty; Change; Innovation and Management; Information Technology Industry
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      MacCormack, Alan D., and Kerry Herman. "Microsoft Office 2000." Harvard Business School Case 600-097, June 2000. (Revised June 2000.)
      • 2000
      • Working Paper

      The Drivers of National Innovative Capacity: Implications for Spain and Latin America

      By: Michael E. Porter, Jeffrey L. Furman and Scott Stern
      In the past decade, both academic scholars and policymakers have focused increasing attention on the central role that technological innovation plays in economic growth. There are at least two distinct reasons for this increased interest. First, though economists have... View Details
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      Porter, Michael E., Jeffrey L. Furman, and Scott Stern. "The Drivers of National Innovative Capacity: Implications for Spain and Latin America." Harvard Business School Working Paper, No. 01-004, May 2000.
      • April 2000 (Revised May 2000)
      • Case

      Capital One Financial Corporation

      By: Bharat N. Anand, Michael G. Rukstad and Christopher Paige
      Designed to explore the structure, implementation, and sustainability of an information-based strategy (IBS) undertaken by Capital One during the 1990s. Particular issues of interest are the impact of mass customization on industry structure, the ability to transfer... View Details
      Keywords: Competitive Strategy; Customization and Personalization; Industry Structures; Internet and the Web; Innovation Strategy; Knowledge Use and Leverage; Financial Services Industry; United States
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      Anand, Bharat N., Michael G. Rukstad, and Christopher Paige. "Capital One Financial Corporation." Harvard Business School Case 700-124, April 2000. (Revised May 2000.)
      • March 2000 (Revised June 2000)
      • Case

      Microsoft Office 2000: Multimedia

      By: Alan D. MacCormack and Kerry Herman
      Describes the history of Microsoft's Office product suite. Discusses evolution of the Office 2000 project. Set at the end of the project when Steven Sinofsky, Office vice president, must decide upon the direction for the next version of Office, as well as make changes... View Details
      Keywords: Applications and Software; Product Development; Innovation and Invention; Change; Information Technology Industry; Washington (state, US)
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      MacCormack, Alan D., and Kerry Herman. "Microsoft Office 2000: Multimedia." Harvard Business School Multimedia/Video Case 600-023, March 2000. (Revised June 2000.)
      • March 2000
      • Case

      Heartport, Inc.

      By: Gary P. Pisano and Shoshana Dobrow
      Heartport, an entrepreneurial medical device maker, has introduced several innovative systems for conducting less-invasive cardiac surgery. Despite initially high expectations, the company has struggled to get its technology adopted by cardiac surgeons. The company's... View Details
      Keywords: History; Product Positioning; Knowledge Acquisition; Corporate Entrepreneurship; Technology Adoption; Health Care and Treatment
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      Pisano, Gary P., and Shoshana Dobrow. "Heartport, Inc." Harvard Business School Case 600-020, March 2000.
      • February 2000 (Revised October 2000)
      • Case

      E-commerce at Williams-Sonoma

      By: Rosabeth M. Kanter and Daniel Galvin
      Describes Williams-Sonoma's development of a third channel of business on the Internet. Describes the strategies for managing changes in the organizational, operational, and technological structure of the company. The new e-commerce division confronts challenges posed... View Details
      Keywords: Change Management; Internet and the Web; Trade; Corporate Strategy; Organizational Change and Adaptation; Operations; Information Technology; Technological Innovation; Information Technology Industry; Information Technology Industry; California
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      Kanter, Rosabeth M., and Daniel Galvin. "E-commerce at Williams-Sonoma." Harvard Business School Case 300-086, February 2000. (Revised October 2000.)
      • February 2000 (Revised August 2000)
      • Case

      Priceline WebHouse Club

      By: Thomas R. Eisenmann and Jon K Rust
      Priceline empowered consumers to "name their own price" for airline tickets and hotel rooms; then it shopped these offers to marketers. Priceline's founder Jay Walker described the resulting transactions as a new ecosystem, that helped consumers realize lower prices... View Details
      Keywords: Business Model; Strategy; Disruptive Innovation; Internet and the Web; Entrepreneurship; Retail Industry
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      Eisenmann, Thomas R., and Jon K Rust. "Priceline WebHouse Club." Harvard Business School Case 800-287, February 2000. (Revised August 2000.)
      • February 2000 (Revised April 2000)
      • Case

      Microsoft, 2000

      By: Michael G. Rukstad, David B. Yoffie and Carl Johnston
      Surveys five threats to the sustainability of Microsoft's strategy (imitation, substitution, hold-up, slack, and saturation) and examines Microsoft's response to these threats. Teaching purpose: To evaluate the sustainability of Microsoft's competitive advantage. View Details
      Keywords: Technological Innovation; Business or Company Management; Growth and Development Strategy; Growth Management; Planning; Competitive Strategy; Competitive Advantage; Corporate Strategy; Information Technology; Information Technology Industry
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      Rukstad, Michael G., David B. Yoffie, and Carl Johnston. "Microsoft, 2000." Harvard Business School Case 700-071, February 2000. (Revised April 2000.)
      • February 2000 (Revised October 2000)
      • Case

      Open Market, Inc.: The E-Commerce Wars

      By: James I. Cash Jr., Janis Lee Gogan, Michael Haselkorn and Mani Subramani
      Continues the story of Open Market, Inc., a company founded in 1994 to support electronic commerce on the Internet. Despite a very successful initial public offering, the firm had reached a growth plateau, and the management team was considering several strategic... View Details
      Keywords: Entrepreneurship; Technological Innovation; Management; Growth and Development Strategy; Marketing Channels; Product Marketing; Product Development; Competitive Strategy; Corporate Strategy; Information Technology Industry; Information Technology Industry
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      Cash, James I., Jr., Janis Lee Gogan, Michael Haselkorn, and Mani Subramani. "Open Market, Inc.: The E-Commerce Wars." Harvard Business School Case 800-255, February 2000. (Revised October 2000.)
      • February 2000 (Revised November 2002)
      • Case

      QuickenInsurance: The Race to Click and Close (A)

      By: Lynda M. Applegate
      ES Technologies started in 1976 as a storefront in Tempe, Arizona selling personal computer kits to hobbyists. Twenty years later, revenues exceeded $3.5 billion, and the business had evolved from a computer store to a master reseller and full-line integrator of... View Details
      Keywords: Customer Value and Value Chain; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Business Strategy; Competitive Strategy; Information Technology; Information Technology Industry; Arizona
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      Applegate, Lynda M. "QuickenInsurance: The Race to Click and Close (A)." Harvard Business School Case 800-295, February 2000. (Revised November 2002.)
      • February 2000 (Revised April 2003)
      • Case

      InSite Marketing Technology (A)

      By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
      Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details
      Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry
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      Applegate, Lynda M., Genevieve J.S. Feraud, and Sheila L Marcelo. "InSite Marketing Technology (A)." Harvard Business School Case 800-279, February 2000. (Revised April 2003.)
      • December 1999 (Revised December 2000)
      • Case

      Charles Schwab: A Category of One

      By: Stephen P. Bradley and Thomas H. Esperson
      Examines Charles Schwab's on-line discount brokerage firm and questions whether or not Schwab has effectively balanced the old and new world of stock trading, and has remained a leader between giants like Merrill Lynch and Internet pure plays like E-Trade. Also looks... View Details
      Keywords: Financial Institutions; Banks and Banking; Technological Innovation; Goals and Objectives; Growth and Development Strategy; Growth Management; Competition; Competitive Strategy; Competitive Advantage; Banking Industry; Financial Services Industry
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      Bradley, Stephen P., and Thomas H. Esperson. "Charles Schwab: A Category of One." Harvard Business School Case 700-043, December 1999. (Revised December 2000.)
      • December 1999
      • Case

      Sun Microsystems, Inc. (A): An Enterprise of Change

      By: Rosabeth M. Kanter and Jane Roessner
      In 1999, Sun Microsystems, Inc., was claiming a leadership position in the burgeoning world of e-commerce and networking computers. Its goal: "to dot-com the world." What was it about Sun's culture that made it so conducive to innovation and entrepreneurship? And how... View Details
      Keywords: Business Ventures; Leading Change; Innovation Leadership; Information Infrastructure; Corporate Entrepreneurship; Business Growth and Maturation; Growth and Development Strategy; Global Strategy; Experience and Expertise; Technology Industry; Technology Industry
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      Kanter, Rosabeth M., and Jane Roessner. "Sun Microsystems, Inc. (A): An Enterprise of Change." Harvard Business School Case 300-074, December 1999.
      • December 1999
      • Case

      Sun Microsystems, Inc. (A2): Network Visions: Mike Clary on the Product that Hid in HR

      By: Rosabeth M. Kanter and Jane Roessner
      Chief scientist Bill Joy of Sun Microsystems, Inc. had a vision for a new product called "Jini": a network computing piece of infrastructure that would reinforce Sun's leadership role in the industry for helping define how the Internet and networking technology... View Details
      Keywords: Technological Innovation; Information Technology; Information Infrastructure; Internet and the Web; Media; Product Development; Communication; Innovation and Management; Technology Industry; Technology Industry
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      Kanter, Rosabeth M., and Jane Roessner. "Sun Microsystems, Inc. (A2): Network Visions: Mike Clary on the Product that Hid in HR." Harvard Business School Case 300-076, December 1999.
      • December 1999
      • Case

      Sun Microsystems, Inc. (B): Nurturing Entrepreneurs and Change Agents

      By: Rosabeth M. Kanter and Jane Roessner
      Thirty-one "change agents" at Sun Microsystems, Inc. told the story of their most recent significant change project: its origins and goals, the project team, the chronology of the work, the challenges, results, and lessons learned. Their stories answer two questions:... View Details
      Keywords: Change Management; Projects; Problems and Challenges; Outcome or Result; Learning; Experience and Expertise; Independent Innovation and Invention; Corporate Entrepreneurship; Technology Industry; Technology Industry
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      Kanter, Rosabeth M., and Jane Roessner. "Sun Microsystems, Inc. (B): Nurturing Entrepreneurs and Change Agents." Harvard Business School Case 300-081, December 1999.
      • December 1999 (Revised September 2000)
      • Case

      Excite@Home: Betting on a Broadband Revolution

      By: Stephen P. Bradley and Matthew Sandoval
      In January 1999, @Home, a high-speed Internet access provider, announced the $6.7 billion purchase of Excite, the second largest of the major Internet "portals." This purchase marked a continuing consolidation of companies in the Internet "content" and "access"... View Details
      Keywords: Mergers and Acquisitions; Joint Ventures; Technological Innovation; Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Internet and the Web; Information Technology Industry; Information Technology Industry
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      Bradley, Stephen P., and Matthew Sandoval. "Excite@Home: Betting on a Broadband Revolution." Harvard Business School Case 700-069, December 1999. (Revised September 2000.)
      • December 1999
      • Case

      E Ink: Financing Growth

      By: William A. Sahlman and Matthew C. Lieb
      A set of financial and strategic decisions confront the management of a company trying to develop a technology for creating "electronic ink." If successful, the company will be able to create "radio paper," essentially turning a piece of paper into a computer monitor... View Details
      Keywords: Entrepreneurship; Financial Management; Technological Innovation; Growth and Development Strategy; Strategy; Hardware
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      Sahlman, William A., and Matthew C. Lieb. "E Ink: Financing Growth." Harvard Business School Case 800-252, December 1999.
      • December 1999
      • Case

      American International Group, Inc.

      By: Kenneth A. Froot and Heidi Cruz
      American International Group, Inc. (AIG), one of the world's largest and most innovative insurers and financial intermediaries, is considering new strategies in an era of new competition and Internet distribution. View Details
      Keywords: Insurance; Competitive Strategy; Internet and the Web; Distribution; Innovation and Invention
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      Froot, Kenneth A., and Heidi Cruz. "American International Group, Inc." Harvard Business School Case 200-026, December 1999.
      • November 1999 (Revised March 2000)
      • Case

      Sam Huttenbauer: Entrepreneurship in Food Preservation and Nutraceuticals

      By: Ray A. Goldberg, Carin-Isabel Knoop, Stacey J. Bell and David Benedict Pearcy
      Sam Huttenbauer is trying to get two companies, in high-pressure food preservation and in nutraceuticals, off the ground. This case covers strategic, marketing, and financing challenges. It also looks at innovative technologies in the food industry and the role of the... View Details
      Keywords: Corporate Entrepreneurship; Food; Problems and Challenges; Corporate Strategy; Marketing; Finance; Technological Innovation; Commercialization
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      Goldberg, Ray A., Carin-Isabel Knoop, Stacey J. Bell, and David Benedict Pearcy. "Sam Huttenbauer: Entrepreneurship in Food Preservation and Nutraceuticals." Harvard Business School Case 900-012, November 1999. (Revised March 2000.)
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