Publications

4:30 PM – 5:30 PM EST, 10 Nov 2022
Virtual Programming

A Conversation on Entrepreneurship with Shark Tank Star Kevin O'Leary

Find out from "Mr. Wonderful" what it takes to be a successful entrepreneur and how to pitch a venture. The Harvard community is invited to join the HBS Entrepreneurship Club for a conversation with Kevin OLeary, moderated by Professor Reza Satchu. View Details

05 Sep 2023
Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

project fails, the employee often risks a bad performance review or even a job loss. Instead, managers should applaud the employee for embarking on a worthwhile experiment and encourage others to do the same, knowing that the future View Details

Keywords: by Michael Blanding

21 Mar 2018
Blog Post

Telling Your Story: How to Create a Powerful Personal Digital Brand

There are many ways one may define a "personal brand," but for Sasha Grinshpun, an HBS career coach and the founder/principal of Sasha360 and Talent Mosaic, there is one unmistakable sign of successful personal branding: the... View Details

April 2008 (Revised May 2009)
Case

Robert Wessman and Actavis' "Winning Formula"

Robert Wessman took over Actavis in 1999 when it was a failing 90-person domestic generic pharmaceutical maker in Iceland. Within 7 years he had brought Actavis to number 5 worldwide, with 11,000 people, active in 40 countries, global manufacturing, and $1.6 billion.... View Details

Keywords: Globalized Firms and Management; Business Growth and Maturation; Success; Transformation; Business Strategy; Pharmaceutical Industry; Iceland

June 2009 (Revised February 2014)
Case

Evaluating Microsavings Programs: Green Bank of the Philippines (A)

By: Nava Ashraf, Dean Karlan, Wesley Yin and Marc Shotland

Green Bank of the Philippines was known for its product innovation and its ability to bring new products to market. In 2002, Green Bank designed an untested commitment savings product that both gave individuals access to formal savings and helped them commit to... View Details

Keywords: Saving; Innovation and Invention; Measurement and Metrics; Product Design; Success; Performance Evaluation; Banking Industry; Philippines

08 Feb 2013
Working Paper Summaries

The Dynamic Advertising Effect of Collegiate Athletics

Keywords: by Doug J. Chung; Sports

Article

Entry into Platform-based Markets

By: Feng Zhu and Marco Iansiti

This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details

Keywords: Platform-based Markets; Winnter-take-all; First-mover Advantage; Indirect Network Effects; Video Game Industry; Quality; Network Effects; Market Entry and Exit; Digital Platforms; Motion Pictures and Video Industry

Find at Harvard

August 2004 (Revised February 2006)
Case

Marketing James Patterson

By: John A. Deighton

Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details

Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales

04 Sep 2013
News

Hollywood’s Tanking Business Model

29 May 2018
News

A Study of NASA Scientists Shows How to Overcome Barriers to Open Innovation

September 2000 (Revised March 2006)
Case

ZOOTS--The Cleaner Cleaner

By: Myra M. Hart and Sharon Peyus

A successful entrepreneur (retailing) starts a new venture in dry cleaning. The case focuses on transferable models, skills, and knowledge from one venture to the next. Areas of emphasis are: managing growth, challenges of operations, financing, and competitive moves. View Details

Keywords: Growth Management; Competitive Strategy; Operations; Knowledge Dissemination; Business Startups; Corporate Finance; Service Industry; Retail Industry

July 1999 (Revised February 2001)
Background Note

Organization Design of Owner-Managed Companies, The

By: John A. Davis

Provides a concise overview of the key considerations and components of an organization's design. Examines how an organization's design must fit with both owners' goals and the organization's key success factors. Identifies several key aspects of an organization's... View Details

Keywords: Organizational Design

October 1997 (Revised September 2000)
Case

Disney (A): From Disneyland to Disney World—Learning the Art of Land Assembly

By: Michael A. Wheeler and Georgia Levenson

Walt Disney is contemplating sites for a new theme park, building on the success of Disneyland in Anaheim. The focus is on Disney's strategy for land negotiation and acquisition, which is informed by his experience with the Anaheim park. View Details

Keywords: Negotiation Types; Negotiation Tactics; Acquisition; Tourism Industry; Entertainment and Recreation Industry; California

10 Sep 2012
News

HBS Cases: Branding Yoga

01 Oct 2020
News

The Investment Banker Turned Teacher

08 Dec 2016
Cold Call Podcast

How Wayfair Built a Furniture Brand from Scratch

Keywords: Retail

26 Feb 2001
Research & Ideas

David, Goliath, and Disruption

relating the story, Miller said, "I believe in Christensen's fundamental premise that you find very few of those guys who are actually successful at disrupting the market, and [then disrupting] themselves." How To Not Miss The... View Details

Keywords: by Martha Lagace

October 2019 (Revised August 2022)
Case

Nehemiah Mfg. Co.: Providing a Second Chance

By: Michael Chu, Brian Trelstad and John Masko

In 2009, Dan Meyer and Richard Palmer, two veterans of the fast-moving consumer goods (FMCG) industry, founded Nehemiah Manufacturing to build FMCG brands while providing jobs to Cincinnati, Ohio’s beleaguered urban core. Two years later, the pair made their first... View Details

Keywords: Fast Moving Consumer Goods; Social Entrepreneurship; Retention; Selection and Staffing; Employment; Human Capital; Growth Management; Brands and Branding; Social Marketing; Mission and Purpose; Prejudice and Bias; City; Urban Scope; Consumer Products Industry; Manufacturing Industry; Ohio; United States