Platform Strategy - Publications - Faculty & Research

15 Jan 2008
First Look

First Look: January 15, 2008

profitability of a vertically integrated monopoly. We then use our model to compare open and closed standards regimes, to understand how commoditization affects a cluster, to determine the relative profits of platform firms and firms that... View Details

Keywords: Martha Lagace

October 2020 (Revised November 2023)
Case

COVID-19 Testing at Everlywell

By: Jeffrey J. Bussgang and Olivia Hull

In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details

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01 Sep 2016
News

Case Study: Alumni Advice for a Health Care Startup

workers), who work as virtual health care assistants, handling everything from long-term care arrangements to transportation. Wellthy’s digital platform is designed as a consumer- friendly project management tool, and allows for... View Details

04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

Bezos was still working on Wall Street. After decades of tax-free sales, ecommerce was just 11.4 percent of US retail sales in 2019, according to the Department of Commerce. Meanwhile, social media usage on the major platforms had been... View Details

Keywords: by Frank V. Cespedes

21 May 2019
News

Confronting the Future of Climate Change in the Midwest

by climate change by managing resources more efficiently, pursuing new strategies in the wake of climate change, and bringing climate-ready products to market. On May 15, over 100 Harvard Business School alumni and local and regional... View Details

Keywords: Agriculture

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Faculty & Advisors | MBA

Cybersecurity Strategy Council and is a former Board Member at The Home for Little Wanderers in Boston. Kit Ulrich AB ’05, Biomechanical Engineering, Harvard University Kit is the General Manager of LTK, the world's largest Creator... View Details

22 May 2018
First Look

New Research and Ideas, May 22, 2018

sustainability strategy and integrating it across all of its business units. The case provides a deep dive into the challenges and successes of trying to integrate impact, sustainability, and ESG across the firm and how that View Details

Keywords: Dina Gerdeman

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

car platform in over a decade, this case discusses the future strategy of the famed British luxury auto manufacturer. Since its founding in 1902, Aston Martin has been characterized by leading automotive... View Details

Keywords: Carmen Nobel

22 Nov 2016
First Look

November 22, 2016

technologies and companies; and who should own platform technologies built, at least in part, by the research of multiple parties and government funding. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817020-PDF-ENG Harvard... View Details

Keywords: Sean Silverthorne

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

Internet. The second major category of e-business model comprises businesses that provide the platform upon which digital businesses are built and operated. The e-business model classification…suggests that there is a separation... View Details

Keywords: by Lynda M. Applegate

01 Dec 2016
News

Alumni Leading Change

doubling down in China, where over half of its workers are based. Yang aspires to introduce new competitive strategies to the entire textile and apparel industry, and to be a leader in positive economic development in China. Esquel is... View Details

01 Feb 1999
News

Q&A: Camille Tang Yeh of the Asia-Pacific Research Office

information and financial and other intermediaries. How will the Asia-Pacific region benefit from the presence of the HBS research office? The intellectual capital created by the exchange of ideas and the study of Asian business practices will contribute toward the... View Details

Keywords: Educational Support Services; Educational Services

01 Dec 2013
News

Alumni News | Bookshelf: A Manager's Responsibility in the 21st Century

It's easy to think that the 2010 disaster at the BP drilling platform Deepwater Horizon in the Gulf of Mexico was the result of a chain of cascading events beyond the control of anyone to stop. But as the authors of Avoiding Corporate... View Details

Keywords: Sean Silverthorne; oil spill; Publishing Industries (except Internet); Information

01 Apr 2015
Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

©iStock.com/GuidoVrola The bundled payment idea is part of a larger reform proposal called Value-Based Health Care Delivery, based on research by Michael E. Porter, the Bishop William Lawrence University Professor and founder of the Institute for View Details

Keywords: by Carmen Nobel; Health

Web

Staff Directory | Baker Library

Norton Taxonomy and Information Architecture Specialist Metadata & Knowledge Systems David Nuñez Director, Metadata and Digital Platforms Metadata & Knowledge Systems Dora Ocanto-Gomez Administration & Finance Dora Ocanto-Gomez supports... View Details

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Diversity on Teams: Our Own Harvest - Race, Gender & Equity

Guzman Many teams have referenced how difficult it can be to curate a diverse talent pool and team. Let’s consider the experience of your potential team members. How might they become aware of your vacancies? Are they posted on apps and View Details

November 2019
Supplement

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato, Alan MacCormack and Sarah Mehta

This multimedia supplement accompanies the case “Innovation at Uber: the Launch of Express POOL” (case no. 619-003). Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This multimedia supplement... View Details

Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Technology Industry; California; San Francisco

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24 Jul 2007
First Look

First Look: July 24, 2007

particular, the ability to collaborate with partners to achieve superior innovation performance. Yet despite this need, there is little guidance on how to develop or deploy this ability. This article describes the results of a study to understand the View Details

Keywords: Martha Lagace

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From the Director | Baker Library | Bloomberg Center | Harvard Business School

their products and services and ensure they were perceived in positive ways. The emerging field of corporate public relations offered tools and strategies to help diverse industries influence public opinion and advance their objectives.... View Details