Publications

September 2016 (Revised March 2017)
Module Note

Strategy Execution Module 3: Using Information for Performance Measurement and Control

By: Robert Simons

This module reading explains how managers use information to control critical business processes and outcomes. The analysis begins by illustrating how managers use information to communicate goals and track performance. Then the focus turns to the choices that managers... View Details

Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Organization Process; Feedback Model; Innovation; Uses Of Information; Big Data; Benchmarking; Decision Making; Information; Performance Evaluation; Analytics and Data Science

2006
Conference Paper

Modeling Repeated Play of the Prisoners' Dilemma with Reinforcement Learning over an Enriched Strategy Set

By: A. E. Roth and Ido Erev

Keywords: Decision Choices and Conditions; Strategy; Game Theory; Learning

September–October 2013
Article

The Dynamic Advertising Effect of Collegiate Athletics

By: Doug J. Chung

I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details

Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry

SSRN

Article

Use of Connected Digital Products in Clinical Research Following the COVID-19 Pandemic: A Comprehensive Analysis of Clinical Trials

By: Caroline Marra, William J. Gordon and Ariel Dora Stern

Objectives: In an effort to mitigate COVID-19 related challenges for clinical research, the U.S. Food and Drug Administration (FDA) issued new guidance for the conduct of ‘virtual’ clinical trials in late March 2020. This study documents trends in the use of... View Details

Keywords: Connected Digital Products; Telehealth; Remote Monitoring; Health Testing and Trials; Research; Governing Rules, Regulations, and Reforms; Information Technology

2018
Working Paper

Bayesian Ensembles of Binary-Event Forecasts: When Is It Appropriate to Extremize or Anti-Extremize?

By: Kenneth C. Lichtendahl Jr., Yael Grushka-Cockayne, Victor Richmond R. Jose and Robert L. Winkler

Many organizations face critical decisions that rely on forecasts of binary events. In these situations, organizations often gather forecasts from multiple experts or models and average those forecasts to produce a single aggregate forecast. Because the average... View Details

Keywords: Forecast Aggregation; Linear Opinion Pool; Generalized Additive Model; Generalized Linear Model; Stacking.; Forecasting and Prediction

SSRN

2005
Working Paper

Additive Rules for the Quasi-linear Bargaining Problem

By: Christopher P. Chambers and Jerry R. Green

We study the class of additive rules for the quasi-linear bargaining problem introduced by Green. We provide a characterization of the class of all rules that are e¢ cient, translation invariant, additive, and continuous. We present several subfamilies of rules: the... View Details

Keywords: Econometric Models

21 Nov 2016
Working Paper Summaries

Intellectual Property Rights Protection, Ownership, and Innovation: Evidence from China

Keywords: by Lily Fang, Josh Lerner, and Chaopeng Wu

July 18, 2025
Article

Using Gen AI for Early-Stage Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe

Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by survey customers... View Details

Keywords: Large Language Models; Large Language Model; Generative Ai; Artificial Intelligence; Market Research; Research; Marketing; AI and Machine Learning; Analytics and Data Science; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry

Register to Read

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

submitted, from managing a remote workforce to making decisions in the face of vast uncertainty. Not surprisingly, one significant challenge reported by many CEOs was how to position their company to survive, or even thrive, during the pandemic View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

February 2015 (Revised June 2016)
Case

AltSchool: School Reimagined

By: John J-H Kim, Kyla Wilkes and Christine S. An

Max Ventilla and his team launches in 2013 AltSchool, a new network of tech-savvy independent K-8 "micro-schools." AltSchool is born out of Ventilla's frustration with the education options available for his young daughter. During his search, Ventilla comes to the... View Details

Keywords: Education Technology; School Models; Product Development; Entrepreneurship; Talent Development And Retention; Social Impact Investment; Information Technology; Business Model; Education; Business Startups; Customization and Personalization; Growth and Development Strategy; Education Industry; United States

19 May 2021
Op-Ed

Why America Needs a Better Bridge Between School and Career

education and training have too often reinforced barriers between working and learning, rather than bridging the worlds of education and employment. This is an opportune moment... View Details

Keywords: by Joseph B. Fuller and Rachel Lipson

December 2011
Case

Bergerac Systems: The Challenge of Backward Integration

By: David A. Garvin and Sunru Yong

Bergerac Systems is a small, rapidly growing manufacturer of diagnostic instruments used in veterinary practices. The company introduced the OmniVue chemistry analyzer, which enables veterinarians to run a wide range of blood and blood chemistry tests on their animal... View Details

Keywords: Financial Analysis; Manufacturing Strategy; Strategy; Production; Supply Chain Management; Vertical Integration; Performance Capacity; Financial Strategy; Medical Devices and Supplies Industry

04 Jan 2017
Working Paper Summaries

Historical Change and the Competitive Advantage of Firms: Explicating the 'Dynamics' in the Dynamic Capabilities Framework

Keywords: by Geoffrey Jones and R. Daniel Wadhwani

October 2013
Background Note

Multi-Sided Platforms: Foundations and Strategy

By: Andrei Hagiu

This note offers an analysis of four fundamental strategic decisions and associated tradeoffs that set MSPs apart from other types of businesses (e.g. product firms) and that every MSP entrepreneur and investor should carefully consider. In the last section I also... View Details

Keywords: Multi-Sided Platforms; Strategy; Technology; Technology Industry

September 2019 (Revised January 2021)
Case

Vispera: Visual Intelligence for Retail

By: Yael Grushka-Cockayne and Gamze Yucaoglu

The case opens in 2019 as Aytul Ercil, co-founder and CEO of Vispera, computer vision technology provider for retail, is contemplating the company’s agenda trying to decide how to prioritize the impeding options. The case chronicles the founding of Vispera, the... View Details

Keywords: Computer Vision Technology; Visual Analysis; Retail; Information Technology; Business Model; Operations; Performance Efficiency; Competitive Strategy; Decision Choices and Conditions; Global Strategy; Technology Industry; Retail Industry; Turkey

15 Sep 2023
News

The Benefits of Space Will Keep Growing for Countries and Companies—Isro Is the Most Inspiring Model for Space Development Now: Matthew C. Weinzierl

07 Mar 2019
News

From ‘evil empire’ to model citizen? How Microsoft’s good deeds work to its competitive advantage

December 2018 (Revised April 2020)
Case

Fluidity: The Tokenization of Real Estate Assets

By: Marco Di Maggio, David Lane and Susie Ma

In December 2018, the blockchain startup Fluidity was about to participate in its first tokenization deal, which would create digital access to property rights in a 12-unit Manhattan condominium complex. The deal was proof-of-concept for Fluidity, which hoped to... View Details

Keywords: Blockchain; Tokenization; Data Security; Revenue Model; Finance; Technological Innovation; Strategy