Marketing Communications - Publications - Faculty & Research

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

a traditional business—the gym—into an $8 billion digital offering that pulled in more than $700 million in revenue during the last fiscal year. Foley credits the magic of today’s technology, including software, data, and communication... View Details

Keywords: by Dina Gerdeman

10 May 2022
Research & Ideas

Being Your Own Boss Can Pay Off, but Not Always with Big Pay

For generations, American workers have dreamed of striking out on their own, starting their own business, being their own boss—and ideally making a lot of money in the process. That sentiment appears to be alive and well today, amid an acute labor shortage that has... View Details

Keywords: by Jay Fitzgerald

01 Jun 2023
News

Cultivating Prosperity in Afghanistan

(both MBA 2015) heard from Keith Alaniz, a fellow officer stationed in Afghanistan, about a farmer there who was concerned about having too few markets for the saffron he was growing. The trio, inspired by the man’s determination to... View Details

Keywords: Jennifer Gillespie

07 May 2024
Blog Post

Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria

members of the Harvard Business School (HBS) community have asked HBS to provide carbon credit recommendations to offset their travel emissions. After exploring options, HBS is suggesting travelers consider the CNaught carbon credit... View Details

Web

General Management Curriculum - Faculty & Research

in effective leadership. MBA Elective Curriculum (SECOND YEAR) Course Title Faculty Name Term Quarter Credits The Arts of Communication Candace Bertotti Spring 2026 Q3Q4 1.5 Building and Sustaining a Successful Enterprise (also listed... View Details

Web

Demonstration Policy | About

Course Activities policy. Some forms of capture are not permitted without prior permission, particularly if the content will be broadcast, disseminated publicly, or used for commercial purposes of any kind. All media on campus must be coordinated in advance with the... View Details

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Citation

Educators

Purchase

30 Nov 2007
What Do You Think?

What Is Management’s Role in Innovation?

managers, according to Marc Sniukas, should "set the context; guide the process ; clearly communicate reasons ; shield creative teams ; appreciate distinctiveness in people and their thinking; and welcome change." As Dan Hoch... View Details

Keywords: by Jim Heskett

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

programs has gone far beyond the marketing department to infuse everything the museum does, making it unique among its peers, says Jill Avery, senior lecturer in the General Management unit at Harvard Business School. The Magic Tate Ball... View Details

Keywords: by Michael Blanding; Education

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

financial strategy. If the company does not have a distinctive brand or market presence, a focus on identifying an attractive customer segment, such as through Harvard University professor Michael Porter's positioning framework, W. Chan... View Details

Keywords: by Martha Lagace

Web

CSV in Practice - Institute For Strategy And Competitiveness

HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases CSV in Practice Creating Shared Value in Practice Not all profit is equal—an idea that has been lost in the narrow, short-term focus of financial... View Details

01 Oct 1999
News

Banking on Success

think those people also run a tremendous risk of being left behind. Goldman has a big market share in Internet stocks, and we have tried our best to understand them, but some of this defies rational analysis! We're using valuation... View Details

Keywords: Deborah E. Blagg

03 Jul 2012
First Look

First Look: July 3

Understanding Variation across Local Communities Authors:Christian Seelos, Johanna Mair, Julie Battilana, and M. Tina Dacin Publication:In Communities and Organizations. Vol. 33, edited by Christopher... View Details

Keywords: Sean Silverthorne

20 Oct 2015
Blog Post

What to Expect Your First Year at HBS

cases per day, each 10-60 pages in length. Not only do you have to read the case, but you also need to prepare answers for discussion group questions. In parallel, you will be working on your consulting project in an emerging market (as... View Details

2024
Working Paper

Categorical Processing in a Complex World

By: Marco Sammon, Thomas Graeber and Christopher Roth

In real-world news environments, quantitative information is rarely presented in isolation; it is characterized through qualitative comparisons with various reference levels. Company earnings, for example, are commonly compared to analyst forecasts, previous earnings,... View Details

Keywords: Announcements; Cognition and Thinking; Communication Strategy

Citation

Web

Negotiation Course Online | HBS Online

company, and Negotiation Mastery has given me additional skills that I have put into practice and have resulted in much more successful agreements. Jacqueline Ryan Integrated Marketing Manager at YumEarth Develop the negotiation skills... View Details

26 Jan 2009
Research & Ideas

Where is Home for the Global Firm?

about the best location or locations for managerial talent, for instance, they should be aware that reallocating talent is neither costless nor easy. Interpersonal relationships and internal communication networks rise in importance. As... View Details

Keywords: by Martha Lagace

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

being a modest market for British textiles into an expanding market not only for textiles, but for British iron and steel, machinery and coal. 1 However the transport and View Details

Keywords: by Geoffrey Jones

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

Organizations & Markets (NOM) unit, found that keeping unsavory information to ourselves may not always be in our best interest. In fact, sometimes people think better of others who reveal ugly truths over those who keep mum. To come... View Details

Keywords: by Michael Blanding

23 Feb 2010
First Look

First Look: Feb. 23

multi-location firms increase internal ties when they face appropriability risks from direct competitors. Our empirical analysis of the global semiconductor industry shows that when leading firms co-locate with direct market competitors,... View Details

Keywords: Martha Lagace

Publications