Customer Relationship Management - Publications - Faculty & Research - Harvard Business School

Filter Results: (7,895)

Filter Results: (7,895)

Show Results For

← Page 62 of 7,895 Results →

Article

The Business of Business Schools: Restoring a Focus on Competing to Win

By: Robert Simons

As business leaders worry about the decline of American competitiveness, business schools are responding by changing their curriculums. But are the topics and approaches taught in today's business schools part of the solution or part of the problem? In this paper, I... View Details

Keywords: Business Schools; Purpose Of Business Schools; Management Education; Business School Curriculum; Strategy Execution; U.S. Competitiveness; Capitalism; Management Profession; Innovation; Competing To Win; Integrated Corporate Reporting; Trends; Customer Focus and Relationships; Decision Making; Design; Business Education; Curriculum and Courses; Innovation and Management

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

August 2018 (Revised October 2019)
Case

C3.ai—Driven to Succeed

By: Robert Simons and George Gonzalez

CEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee... View Details

2024
Working Paper

CSR Under the Pressure of Financial Shocks

By: Monica Kabutey, Syrena Shirley and Anywhere Sikochi

This study examines how the COVID-19 pandemic influenced firms' interactions with customers and suppliers. Customer-supplier relationships are essential because the success of interconnected firms affects the sustainability of the entire supply chain. We use the... View Details

Keywords: COVID-19 Pandemic; Supply Chain; Customer Focus and Relationships; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; Financial Crisis

21 Jan 2021
Video

Hemendra Kothari

Hemendra Kothari, chairman of DSP Investment Managers in India, discusses how his bank forged relationships with western institutions such as Dresdner Bank and Merrill Lynch during the 1970s and 1980s. View Details

‘Passive’ Index Fund Leaders Push for Shareholder Reforms

The evolving power relationship between index fund managers and investors focused on management change. Index funds are the major shareholders in many large- and medium-sized public companies, but their passive investment nature offers few checks on... View Details

2009
Book

The Adventures of an IT Leader

By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell

Becoming an effective IT manager presents a host of challenges-from anticipating emerging technology to managing relationships with vendors, employees, and other managers. Ultimately, a good IT manager must be a strong business leader, not just a technical... View Details

Keywords: Books; Leadership; Crisis Management; Personal Development and Career; Relationships; Safety; Information Technology

Find at Harvard

August 2015 (Revised February 2017)
Case

Bridj and the Business of Urban Mobility (A): Developing a New Model

By: Rosabeth Moss Kanter and Daniel Fox

Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and... View Details

April 2009 (Revised January 2011)
Case

Gucci Group: Freedom within the Framework

By: Francisco de Asis Martinez-Jerez, Elena Corsi and Vincent Marie Dessain

Gucci Group's CEO had to decide if his decentralized management style was the most effective philosophy in an economic downturn. The sharing of customer information across units and its use in the creative process are key initiatives analyzed in the case. CEO Robert... View Details

Keywords: Customer Relationship Management; Decision Choices and Conditions; Globalized Firms and Management; Knowledge Sharing; Leadership; Management Style; Management Systems; Brands and Branding; Apparel and Accessories Industry

December 2011 (Revised October 2014)
Background Note

Business Model Analysis for Entrepreneurs

By: Thomas Eisenmann

This note defines a business model and its major elements: a customer value proposition, a technology and operations management plan, a go-to-market plan, and a profit formula. For each element, the note lists questions that an entrepreneur must address when evaluating... View Details

Keywords: Business Model

Career Coach

Rebecca Emerick

and building and managing relationships with MBA and alumni recruiting partners. Rebecca has spent most of her professional career at Harvard University in a variety of View Details

Keywords: Consulting

April 2006
Background Note

Designing Sustainable Service Models

By: Frances X. Frei

Taught as the second module in a Harvard Business School course on Managing Service Operations. Addresses the challenge of designing service models that effectively incorporate a customer operating role, as well as how to align operations to deliver value to both the... View Details

Keywords: Business Model; Customers; Design; Managerial Roles; Consumer Behavior; Service Operations; Power and Influence; Value

06 Dec 2021
News

3-Minute Briefing: Bonnie Kintzer (MBA 1987)

this company. The other part was rebuilding our customer database. That was particularly heartbreaking, because Reader’s Digest was one of the first companies to have a database in the United States. It was the crown jewel. We can now say... View Details

Keywords: Jennifer Gillespie; publishing; digital transformation; change management; leadership; Publishing Industries (except Internet); Information

2011
Working Paper

The Impact of Forward-Looking Metrics on Employee Decision Making

By: Pablo Casas-Arce, F. Asis Martinez-Jerez and V.G. Narayanan

This paper analyzes the effects of providing forward-looking metrics on employee decision making. We use data from a southern European bank that, in April 2002, started providing its branch managers with customer lifetime value (CLV) information about mortgage... View Details

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Mortgages; Employees; Information; Knowledge Use and Leverage; Service Delivery; Banking Industry; Europe

September 2001 (Revised July 2002)
Case

Fraud Prevention at Omni Bank

By: Frances X. Frei and Hanna Rodriguez-Farrar

Omni Bank is undergoing a merger and has two important decisions ahead. First, should it enforce the use of its model-driven approach to interacting with customers at the recently acquired Friends Savings and Loan branches. Friends has a culture of personal touch with... View Details

Keywords: Mergers and Acquisitions; Business Model; Crime and Corruption; Customer Relationship Management; Decisions; Banks and Banking; Banking Industry

Find at Harvard

August 2013 (Revised December 2017)
Supplement

Harold Mills at ZeroChaos (B)

By: Lena G. Goldberg and Maurice L. Kuykendoll II

After leading a management buy-out, Harold Mills transformed ZeroChaos into a global staffing enterprise. Poised to raise additional capital to fund the company's next phase of growth, he was also confronting the liquidity demands of his early-stage investors and... View Details

Keywords: Business Growth and Maturation; Growth and Development Strategy; Business and Shareholder Relations

January 2008 (Revised May 2011)
Case

Cognizant Technology Solutions

By: Robert G. Eccles, David Lane and Prabakar 'PK' Kothandaraman

In the highly competitive information technology outsourcing industry, Cognizant Technology Solutions has developed a strategy to differentiate itself by emphasizing building very close client relationships through its "Two-in-a-box" (TIB) model. This model is based on... View Details

Keywords: Customer Relationship Management; Knowledge Sharing; Resource Allocation; Competitive Advantage; Information Technology; Information Technology Industry

November–December 2022
Article

Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It

By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer

Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products... View Details

Keywords: Sales; AI and Machine Learning; Customers

Register to Read

February 2000 (Revised February 2002)
Case

Owens & Minor, Inc. (A)

By: V.G. Narayanan and Lisa Brem

A forward-thinking manager at Owens & Minor (O&M), a large national medical and surgical distribution company, enlisted the help of both logistics and cost managers to develop an innovative pricing schedule based on the customer's activities instead of the price of the... View Details

Keywords: Activity Based Costing and Management; Logistics; Distribution; Price; Supply Chain Management; Customer Relationship Management; Medical Devices and Supplies Industry; Distribution Industry

April 2005 (Revised January 2006)
Case

Protege Partners: The Capacity Challenge

By: Randolph B. Cohen

In February 2005, Jeffrey Tarrant (HBS '85) and Ted Seides (HBS '99) considered their strategy for Protege Partners, founded in July 2002 as a fund of hedge funds (FOHF) specializing in small hedge funds. Protege's assets under management had grown to $1.1 billion, and... View Details

Keywords: Organizational Change and Adaptation; Business Growth and Maturation; Investment Funds; Financial Services Industry

←
62
63
…
394
395
→