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Show Results For
- All HBS Web
(10,522)
- People (74)
- News (2,830)
- Research (3,756)
- Events (39)
- Multimedia (231)
- Faculty Publications (2,297)
- Web
Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade
Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business... View Details
- 2023
- Working Paper
The Customer Journey as a Source of Information
By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access,
firms are placing increased emphasis on first-party data (1PD) for marketing decisions.
However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
Padilla, Nicolas, Eva Ascarza, and Oded Netzer. "The Customer Journey as a Source of Information." Harvard Business School Working Paper, No. 24-035, October 2023. (Revised October 2023.)
- 01 Dec 2022
- News
The State of Play
passive consumption of video to be successful outside the home. I think that’s why we’re seeing this diversification of immersive experiences and why, at Meow Wolf, we are... View Details
- 2007
- Chapter
Microeconomic Determinants of Location Competitiveness for MNEs
By: Christian H.M. Ketels
The concept of microeconomic competitiveness based on the frameworks developed by Michael Porter since 1990 are popular with policy makers interested in improving the attractiveness and economic performance of their countries and regions. This concept also has many... View Details
Keywords: Microeconomics; Geographic Location; Multinational Firms and Management; Growth and Development Strategy; Competition
Ketels, Christian H.M. "Microeconomic Determinants of Location Competitiveness for MNEs." In Foreign Direct Investments, Location and Competitiveness. Vol. 2, edited by John Dunning and Philippe Gugler. Progress in International Business Research. Oxford: Elsevier, 2007.
- 10 Sep 2020
- News
The Business of Access
Lisle became CEO of Vista Center for the Blind and Visually Impaired, a nonprofit that offers evaluation, counseling, training, and education for the visually impaired. Like any CEO, she jumped in quickly and View Details
- 01 Mar 2010
- News
The Meaning of Ramadi
lessons I’d learned earlier in combat and proved that they applied not only in war but also in business and life. Here are a few of those lessons; maybe some will ring true. First, I’ve View Details
- August 2021
- Article
Crowdsourcing Memories: Mixed Methods Research by Cultural Insiders-Epistemological Outsiders
By: Tarun Khanna, Karim R. Lakhani, Shubhangi Bhadada, Nabil Khan, Saba Kohli Davé, Rasim Alam and Meena Hewett
This paper examines the role that the two lead authors’ personal connections played in the research methodology and data collection for the Partition Stories Project—a mixed-methods approach to revisiting the much-studied historical trauma of the Partition of British... View Details
Keywords: Mixed Methods; Insider-outsiders; Myth Of Informed Objectivity; Hybrid Research; Oral Narratives; Research; Analysis; India
Khanna, Tarun, Karim R. Lakhani, Shubhangi Bhadada, Nabil Khan, Saba Kohli Davé, Rasim Alam, and Meena Hewett. "Crowdsourcing Memories: Mixed Methods Research by Cultural Insiders-Epistemological Outsiders." Academy of Management Perspectives 35, no. 3 (August 2021): 384–399.
- Web
A Tradition of Philanthropy - Alumni
significant role in the development of the HBS campus. Today, our vibrant learning environment comprises 33 buildings on 40 acres. Learn about the history View Details
- 03 Sep 2024
- News
Welcoming the MBA Class of 2026 to Harvard Business School
- Web
The Art of "Posting" - The Art of American Advertising
Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details
- 10 Aug 2021
- Cold Call Podcast
The Science of Sales Conversations with Gong’s Amit Bendov
Keywords: Re: Alison Wood Brooks
- March 2022 (Revised June 2023)
- Background Note
Climate Issues on the Ground: Snapshots of Diverse American Cities
By: Rosabeth Moss Kanter, Coelin Scibetta and Ryan Barr
This compilation provides brief snapshots of climate action and its geographic and institutional context in 13 U.S. cities that send diverse participants to the Harvard Business School Young American Leaders Program to learn about cross-sector collaboration to address... View Details
- 17 Jul 2023
- Research & Ideas
Money Isn’t Everything: The Dos and Don’ts of Motivating Employees
that the process is transparent and understood, even if everyone’s individual pay isn’t transparent. Don’t replace all your people with robots In the age of AI and robotics, it’s tempting to slash costs by subbing in machines or machine... View Details
Keywords: by Avery Forman
- 01 Dec 2020
- News
Out of the Valley
aiming for impact, not exit. Amira Rashad (MBA 1998) Amira Rashad (MBA 1998) Episode 3: Silicon Valley’s “Detroit Moment” What can Silicon Valley learn from frontier innovators? And what happens if the startup capital View Details
- 15 Jan 2020
- News
The Business of Access
for the blind and those who have limited sight. She jumped in quickly and learned the challenges that the Vista Center faces, which includes addressing a generation of baby boomers who are gradually losing... View Details
Keywords: Maureen Harmon
- 15 May 2017
- Sharpening Your Skills
The Promises and Limitations of Big Data
Source: peterhowell Although many people claim we have entered the era of big data, research firms tell us that most collected information is never used. It sits uncleaned, unanalyzed, unused in databases. But when data analytics is used... View Details
- 22 Dec 2013
- News
Jesse Willms, the Dark Lord of the Internet
- 22 Aug 2016
- News
The Future of GE
General Electric, now 124 years old, is looking to the future, CEO Jeff Immelt (MBA 1982) recently told Vanity Fair. When Immelt took the helm of GE in 2001, it was a diverse conglomerate. Now, Immelt said, “we’ve exited almost all View Details
- 29 Aug 2018
- News
The Value of Valleys
from your struggles, it can still be hard to share those publicly. Nevertheless, we set up on Spangler lawn at Spring Reunions and asked a few brave souls to recount some of their greatest challenges and tell us what they View Details
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
imagery and heard the stories behind the imagery, I saw that images represent quite complex thinking," he says now. "I was learning about the autobiographical nature of images. I also became interested in... View Details
Keywords: by Martha Lagace