Commercials - Publications - Faculty & Research

22 Feb 2022
News

Breaking News

captured by this data. For Heese, whose work focuses on the governance mechanisms that are most effective in reducing misconduct, this study raises larger questions: Once a community loses its paper, is there another way to keep a check on its View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

Web

Student Spotlight: 2023 HCC Co-Presidents Reflect on Their Time at HBS and the Current Health Care Systems - Blog: Health Supplement

technology, and commercialization decision-making in the life sciences. They complemented the case method with applied learning through projects and written assignments–for example, a mock diligence report for a biotechnology company.... View Details

Web

Entrepreneurial Support - Business & Environment

early-stage start-up. GreenTown Labs A climate tech startup incubator founded by entrepreneurs that offers equipment, labs space, advice, workshops, networking opportunities, and access to investors. The Engine Blueprint Program Helps Tough Tech leaders navigate the... View Details

Web

Student Activities - Health Care

students from within HBS and from other schools to develop presentation/pitch skills, work with faculty, and potentially commercialize a health care innovation. Initiatives focus on societal challenges that are too complex for any one... View Details

08 Sep 2020
Blog Post

2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)

paired student teams with technologies developed at the University, alongside an experienced industry mentor. The student teams were responsible for developing a commercialization strategy for the inventor and advancing the business plan.... View Details

04 Oct 2018
Research & Ideas

Diversity Boosts Profits in Venture Capital Firms

began gathering demographic information on individual VCs to better understand if their gender or race influenced a firm’s performance. “It was a real guerilla research effort,” he says. Starting with commercial data on 14,000 VC... View Details

Keywords: by Michael Blanding; Banking; Financial Services

09 Jun 2024
Blog Post

The EC Formula: MBA Class of 2024 Looks Back

help anyone succeed in any industry: Entrepreneurial Sales 101 with Senior Lecturers Mark Roberge and Lou Shipley. It helps students develop tangible tools to improve dynamic sales techniques. Whether you’re out fundraising with investors, trying to acquire app users,... View Details

01 May 2019
What Do You Think?

What Should the Leadership of YouTube Do?

they don't want to see, publishers can attract the audiences they want, and commercial activity can grow accordingly.” Can YouTube’s users help the company deal with its “moral” problem? What do you think? *For the record, Susan Wojcicki... View Details

Keywords: by James Heskett; Entertainment & Recreation; Media & Broadcasting

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

Kenny: : "This flat tire needs a man," says the narrator of the Goodyear Tire commercial that aired during the inaugural Super Bowl between the Green Bay Packers and the Kansas City Chiefs in 1967. The ad featured a damsel in... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

27 Sep 2021
Blog Post

Working to Change the Food System

internships in venture capital and at an ag-tech (agricultural technology) startup before school, I saw how unsuccessful commercialization was often a key barrier to large-scale deployments of new scientific discoveries and innovations in... View Details

28 May 2020
Research & Ideas

Coronavirus Could Create a 'Bankruptcy Pandemic'

the reorganization plan. And, critically, it was able to raise over $8 billion in new DIP financing—a remarkable feat, given the timing. Funded by a consortium of commercial banks, investment banks, private equity firms, and hedge funds,... View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

strategies that managers can take into consideration when setting the course for their own firms. A Q&A with Llanes follows. Julia Hanna: How did you come to be interested in this particular area of research? Gaston Llanes: We started to look at this topic because... View Details

Keywords: by Julia Hanna; Web Services

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

dramatically as well—retail square footage in the United States grew from 18.45 square feet per capita in 1999 to 23.06 square feet per capita in 2009. The hope among retailers (and commercial real-estate developers) was that as the... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

13 Apr 2016
Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

only player, but it should try to become the first player that comes to mind when customers, analysts, or the media think about the new market category. McDonald points to recent examples such as SpaceX in commercial space flight and... View Details

Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail

May 2022
Case

Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?

By: Lauren Cohen and Grace Headinger

Thomas de Dreux-Brézé, the Head of Strategy and Project Management at Rawbank Congo in the Democratic Republic of the Congo (DRC), was perplexed as he reviewed annual adoption rates for the bank’s launch of Illico Cash 2.0. As the bank’s mobile money app, Illico Cash... View Details

Citation

Educators

Purchase

25 Aug 2022
News

Up on the Corner

two dilapidated row houses that had been vacant since 1978. She intends to replace them with affordable rental apartments—the opening salvo in an ambitious plan to redevelop West Baltimore Street, whose boarded-up windows and abandoned storefronts belie its history as... View Details

Keywords: Alexander Gelfand; photographed by Melissa Golden; Real Estate

TeachingInterests

MBA Elective Curriculum-- Competing Through Business Models

By: Ramon Casadesus-Masanell

The words “business model” are inescapable in our daily fare of business news. These two ubiquitous words seemed to effortlessly rise up to prominence during the dot-com boom of the late 1990s. When businesspeople, journalists, academics, and other... View Details

January 2016
Case

Haiti Hope: Innovating the Mango Value Chain

By: Amy C. Edmondson and Jean-François Harvey

This case study examines a market-based approach to economic development through the eyes of NGO TechnoServe's project manager, implementing a US$9.5 million five-year public-private partnership between Coca-Cola, IDB, and USAID. The case ends at the beginning of the... View Details