Publications

November 2005
Supplement

Playgrounds and Performance: Results Management at KaBOOM! (C)

By: Herman B. Leonard, Marc J. Epstein and Laura Winig

Keywords: Performance; Entertainment and Recreation Industry

December 2004 (Revised October 2005)
Case

Hasbro Games -- POX (A)

By: David B. Godes and Elie Ofek

Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path... View Details

Keywords: Risk and Uncertainty; Cost vs Benefits; Marketing Strategy; Advertising Campaigns; Product Launch; Innovation and Invention; Entertainment and Recreation Industry

November 2004 (Revised October 2005)
Supplement

Leading the Josie Esquivel Franchise (B)

By: Boris Groysberg and Laura Morgan Roberts

Supplements the (A) case. View Details

Keywords: Entertainment and Recreation Industry

October 2003 (Revised December 2003)
Case

Strategic Inflection: TiVo in 2003 (B)

By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall

Supplements the (A) case. View Details

Keywords: Entertainment and Recreation Industry

August 2003 (Revised November 2005)
Teaching Note

Electronic Arts Introduces The Sims Online (TN)

By: Youngme E. Moon

Teaching Note for (9-503-008). View Details

Keywords: Entertainment and Recreation Industry

July 1997
Case

Walt Disney's Dennis Hightower: Weaving Together the European Operations

By: Ashish Nanda

The case describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. It focuses on how he has gone about establishing a regional office and knitting local operations closer together, the... View Details

Keywords: Organizational Change and Adaptation; Business or Company Management; Multinational Firms and Management; Entertainment and Recreation Industry; Middle East; Europe

October 1989
Case

Dennis Hightower and the Walt Disney Co. in Europe

Describes the initial entry challenges faced by Dennis Hightower after being assigned the task to revitalize and reposition Walt Disney Co. of Europe in preparation for 1992. Allows students to consider the challenges of cultural heterogeneity, Disney traditions, and... View Details

Keywords: Organizational Change and Adaptation; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; Europe

July 1994 (Revised January 1997)
Case

Steamboat Ski & Resort Corporation

By: Jeffrey F. Rayport

The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages." View Details

Keywords: Marketing Strategy; Service Delivery; Entertainment and Recreation Industry; Colorado

May 1994 (Revised September 1994)
Case

STAR TV (A)

By: Michael Y. Yoshino and J. Peter Williamson

Concerns the decision whether or not to launch a satellite television service in Asia in the 1990-1991 period. STAR TV was a joint venture between Hutchison Whampoa and Li-Ka Shing and was established to launch such a service. Li-Ka Shing's son, Richard, was CEO.... View Details

Keywords: Joint Ventures; Decisions; Product Launch; Service Delivery; Adaptation; Entertainment and Recreation Industry; Asia; Europe; United States

Simmons was principally responsible for bringing rap and hip hop music into the cultural mainstream of America. His formation of Def Jam Records in the early eighties marked the beginning of rap as a dominant music form. By the end of the century, rap music had... View Details

Keywords: Entertainment & Broadcast Media

Amos Hostetter, Jr.

With a few thousand dollars, Hostetter and a partner embarked on the development of a small cable company in the early sixties. Beginning with two small towns in Ohio, Continental Cablevision grew by providing better reception to rural communities. Over a three decade... View Details

Keywords: Entertainment & Broadcast Media

Leonard H. Goldenson

As head of the merged American Broadcasting Company and Paramount Pictures, Goldenson became known as the man who “wed television to the movies.” Goldenson was able to convince Disney Studios and Warner Brothers to produce TV shows for ABC, such as series “Maverick,”... View Details

Keywords: Entertainment & Broadcast Media

September 2019 (Revised October 2019)
Case

Burunda Prince at The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)

By: Linda A. Hill, Eric Mankin and Emily Tedards

After a successful inaugural year, Burunda Prince, the Managing Director of Comcast’s startup business accelerator The Farm, was getting ready for an eventful 2019. Comcast was America's largest cable and internet service provider, having built a profitable business... View Details

29 Sep 2009
First Look

First Look: September 29

http://cb.hbsp.harvard.edu/cb/product/410040-PDF-ENG Ann Gildroy: Life Story of a Recent MBA Harvard Business School Case 410-037 An abstract is unavailable at this time. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/410037-PDF-ENG The Blackstone Group:... View Details

Keywords: Martha Lagace

November 2017
Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details

18 Nov 2002
Research & Ideas

Enterprising Women—a History

genius who created the phenomena of the "Tupperware Party," or Oprah Winfrey, who has had tremendous success with Harpo Entertainment Group, one can see each woman "eked out a business space of her own and took advantage of... View Details

Keywords: by Laura Linard

06 Dec 2021
News

Ink: Talking Shop

Might I Suggest We also reached out to alumni on social media to ask about the books and podcasts that have been keeping them most informed and best entertained over the last year. My sectionmate Wendy Lim (MBA 2006) told me that she read... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

October 2009
Case

Digital Chocolate

By: Linda A. Hill and Alison Berkley Wagonfeld

Trip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to develop outstanding games for mobile devices. By 2008, the company had expanded its operations into four countries, and Digital Chocolate was one of the top developers of soloplayer games for standard... View Details

Keywords: Games, Gaming, and Gambling; Innovation and Management; Leading Change; Product Development; Groups and Teams; Creativity; Telecommunications Industry; Video Game Industry