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  • Web

General Merchants to Commodities Brokers | Baker Library | Bloomberg Center | Harvard Business School

business with local planters and farmers, while Emanuel met with cotton manufacturers and exporters in New York. Positive credit reports on Lehman Brothers issued by the country’s first commercial credit agency R. G. Dun & Co. (later Dun... View Details
  • 22 Jul 2024
  • News

Viral Marketing’s Early Muse

Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar... View Details
  • October 2008 (Revised November 2009)
  • Case

Obama versus Clinton: The YouTube Primary

By: John A. Deighton and Leora Kornfeld
What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each... View Details
Keywords: Political Elections; Knowledge Use and Leverage; Marketing Channels; Media; Internet; United States
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  • November 2009 (Revised March 2011)
  • Case

New York Life and Immediate Annuities

By: Julio J. Rotemberg and John T. Gourville
By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many... View Details
Keywords: Insurance; Personal Finance; Product Marketing; Consumer Behavior; Retirement; Salesforce Management; Insurance Industry
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  • February 25, 2016
  • Article

The Hodgepodge Principle in U.S. Privacy Policy

By: John A. Deighton
Data, says Professor Lawrence Summers, is the new oil, "a hugely valuable asset essential to economic life." Personal data, the kind of data that invites thoughts of privacy, is a big part of that. The European Union saw this economic fuel source coming long ago and... View Details
Keywords: Data; Privacy; Technology; Big Data; Personal Data; Marketing; Information Technology; Analytics and Data Science
  • May 2017
  • Supplement

Betfair (C)

By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
Prompted by a takeover bid from CVC, Betfair reassesses the strengths and weaknesses of the exchange model. View Details
Keywords: Betfair; Exchange; Betting; Betting Markets; Diversification; Market Design; Business Model; Entertainment and Recreation Industry; Europe
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  • Web

NVC Regions - Alumni

Europe Regions and will be managed by the European Region for the 2025 competition. Visit the regional club websites and their NVC specific websites below for details on local entry and registration fees to become a member of a club.... View Details
  • Web

Recognizing Our Donors - Alumni

and offerings for donors who choose to give at leadership levels or to particular areas. 2024 Report on Giving Read what inspires our donors and see giving by degree and class year. View the Report Donor Societies Our donor societies... View Details
  • March 1996
  • Case

Ernst & Young United Kingdom (A) (Abridged)

By: John J. Gabarro and Samantha Graff
Intended to be a robust example of the challenges encountered during the early stages of a large-scale organizational transformation effort in a professional service firm. Describes a massive change program initiated and led by the new managing partner along with a... View Details
Keywords: Change Management; Leading Change; Management Teams; Organizational Change and Adaptation; Restructuring; Problems and Challenges; United Kingdom; London
Related
  • 19 May 2015
  • First Look

First Look: May 19

virtual currency including electronic payments. Since its inception in 2009 by an anonymous group of developers, Bitcoin has served tens of millions of transactions with total dollar value in the billions. Users have been drawn to Bitcoin... View Details
Keywords: Sean Silverthorne
  • July–August 2013
  • Article

Building Sustainable Cities

By: John D. Macomber
By 2050 the number of people living in cities will have nearly doubled, to 6 billion, and the problems created by this rampant urbanization are among the most important challenges of our time. Of all resource-management issues, the author argues, water, electricity,... View Details
Keywords: Growth Management; Urban Development; Entrepreneurship; Infrastructure; City
Related
  • August 2009
  • Article

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: John Beshears and Katherine L. Milkman
We study the effect of small windfalls on consumer spending decisions by comparing the purchases online grocery customers make when redeeming $10-off coupons with the purchases they make without coupons. Controlling for customer fixed effects and other variables, we... View Details
Keywords: Mental Accounting; Windfalls; Marginal Propensity To Consume; Coupons; Marketing Communications; Consumer Behavior; Accounting; Cognition and Thinking; Retail Industry
Related
  • 2021
  • Report

The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
Related
  • 01 Aug 2022
  • What Do You Think?

Does Religious Belief Affect Organizational Performance?

the question is extended more broadly to organizations in general, there is little for us to go on in responding to the question. The impact of culture on performance has interested me for several decades, having teamed in 1992 with John... View Details
Keywords: Re: James L. Heskett
  • 15 Oct 2014
  • News

The Next Generation of Social Networks

  • June 1995 (Revised June 1995)
  • Case

Ernst & Young United Kingdom (A)

By: John J. Gabarro and Samantha Graff
Intended to be a robust example of the challenges encountered during the early stages of a large-scale organizational transformation effort in a professional service firm. Describes a massive change program initiated and led by the new managing partner along with a... View Details
Keywords: Restructuring; Change Management; Leading Change; Management Teams; Organizational Change and Adaptation; Problems and Challenges; United Kingdom; London
Related
  • 18 Jan 2016
  • News

The 4 Types of Cities and How to Prepare Them for the Future

  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

worked are positively correlated with firm performance, and differences between family and non-family CEOs account for approximately 18% of the performance gap between family and non-family firms. We investigate the sources of the differences in CEO labor supply across... View Details
Keywords: Sean Silverthorne
  • Web

Finance Awards & Honors - Faculty & Research

Best Paper Prize in Asset Management from the Midwest Finance Association for "The Market for Sharing Interest Rate Risk: Quantities and Asset Prices" with Umang Khetan, Jane Li, and Ioana Neamtu. 2024 Elisabeth Kempf : Winner of the 2024 Second Place Jensen Prize for... View Details
  • Web

Curriculum - Business & Environment

opportunities. Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain The case describes Harvard University's consideration to decarbonize its supply chain by replacing cement with a low-carbon substitute called... View Details