Publications

Read Now

01 Mar 2009
News

Your Taxi Is Waiting

available until late 2006, and Herp figured the small turboprop would be a good means of testing his idea in the marketplace. Linear Air began by offering point-to-point service to over 500 cities in the Northeast, the Mid-Atlantic, eastern Canada, and the Caribbean.... View Details

Keywords: Julia Hanna; Air Transportation; Transportation

June 2001 (Revised July 2001)
Case

Amazon.com in the Year 2000

By: Krishna G. Palepu and Jeremy Cott

An analyst's critique of Amazon's prospectus from the perspective of its bond holders. View Details

Keywords: Bonds; Accounting Audits; Financial Reporting; Governing and Advisory Boards; Internet and the Web; Forecasting and Prediction; Retail Industry

October 1998 (Revised April 2001)
Case

Preview Travel (B)

By: William A. Sahlman and Nicole Tempest

Supplements the (A) case. View Details

Keywords: Risk and Uncertainty; Business Model; Initial Public Offering; Internet and the Web; Business Plan; Capital; Financial Strategy; Travel Industry; United States

2007
Working Paper

I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman

How do decisions made for tomorrow or two days in the future differ from decisions made for several days in the future? We use data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases,... View Details

Keywords: Internet and the Web; Food; Decision Choices and Conditions; Conflict and Resolution; Emotions; Cognition and Thinking; Retail Industry; Food and Beverage Industry

Read Now

26 Aug 2001 - 30 Aug 2001
Conference Presentation

Developing Products on Internet Time: Managing Innovation in Turbulent Environments

By: Alan MacCormack

Keywords: Product Development; Internet and the Web; Innovation and Invention; Management

Web

MBA 2024 Alumni Transition - Alumni

no longer work after June 6. The Alumni Web site has an online application, the ( Email Your Class/Alumni Messaging Service ) that allows you to email your section or your class after graduation. To send an email message to your class or... View Details

November 1999
Case

net.Genesis, Inc.

By: Robert J. Dolan, Rajiv Lal and Perry Fagan

Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it. View Details

Keywords: Emerging Markets; Strategic Planning; Expansion; Brands and Branding; Knowledge Use and Leverage; Marketing Communications; Internet and the Web; Change Management

01 Jun 2017
News

The Exchange: Venture Forth

the IBMs or the RCAs of the world to continue to create innovations and job opportunities. Think about the number of firms that wouldn’t be here and the number of technologies that wouldn’t be here without venture capital. The innovation... View Details

Keywords: April White

01 Jun 2002
News

Alfred L. Cheauré - A Dog's Life

has attended more than one hundred dog shows across the country, converted an outdated mainframe computer system to a client server system, streamlined internal procedures, cut expenses, introduced DNA as part of the dog registration process, launched a View Details

Keywords: Susan Young

01 Sep 2010
News

Dare to be Different

nonfiction, lots of different genres — which means that I always have lots of strange stuff in my brain. You reflect on the Web as a marketing channel, including the interesting observation that in the broadcast media, people are used to... View Details

Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services

26 Jun 2000
Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

business: customers, products, value propositions, the capabilities and advantages any player brings that will allow the plans to meet success. And while businesses have always used a "platform" of technology of one kind or another to... View Details

Keywords: by Martha Lagace; Health

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

role (himself MBA '75, PhD '82, he is D'Arbeloff MBA Class of 1955 professor of business administration and cochair of the school's entrepreneurship and service management unit), he pointed out that none of these ideas was a business. Indeed, View Details

Keywords: by John S. Rosenberg

17 Dec 2001
Research & Ideas

Risks and Rewards of the Intrapreneur

Globe newspaper started Boston.com, the start-up founders had to calm the waters to ensure the newspaper's execs that the Web site wouldn't be stealing stories or ad revenue, said Lisa Desisto, Boston.com's CEO. Desisto said her group... View Details

Keywords: by Sean Silverthorne

2011
Article

Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia

By: Michael Zhang and Feng Zhu

In this paper, we examine the causal relationship between group size and incentives to contribute in the setting of Chinese Wikipedia, the Chinese language version of an online encyclopedia that relies entirely on voluntary contributions. The group at Chinese Wikipedia... View Details

Keywords: Rights; Motivation and Incentives; Internet and the Web; Valuation; Groups and Teams; Knowledge Sharing; Behavior; Satisfaction; Size; Government and Politics; Economics; Information Technology Industry; Hong Kong; Taiwan; Singapore

Find at Harvard

February 2015 (Revised September 2016)
Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

October 2006 (Revised February 2007)
Background Note

How Media Choices are Changing Online Advertising

By: Stephen P. Bradley and Nancy Bartlett

What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details

Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry