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  • All HBS Web  (2,736)
    • People  (3)
    • News  (541)
    • Research  (1,358)
    • Events  (12)
    • Multimedia  (244)
  • Faculty Publications  (1,065)
← Page 61 of 2,736 Results →
  • September 2024
  • Supplement

Revenue Solutions, LLC (B)

By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
Keywords: Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California
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Ruback, Richard S., and Royce Yudkoff. "Revenue Solutions, LLC (B)." Harvard Business School Multimedia/Video Supplement 225-708, September 2024.

    Karim R. Lakhani

    Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

    Keywords: video games; video games; video games; video games; video games; video games; video games; video games; video games; video games
    • TeachingInterests

    Strategy and Technology (Elective Curriculum)

    By: David B. Yoffie

    This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?... View Details

    • June 2024
    • Supplement

    Legacy Partners (B)

    By: Richard S. Ruback and Royce Yudkoff
    Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

    Abstract: Stephen Holbrook and Austin Pulsipher (both HBS '19) had been leading Nutrishare since acquiring the company six... View Details
    Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Health Care and Treatment; Health Disorders; Medical Specialties; Nutrition; Supply Chain Management; Growth Management; Health Industry; Medical Devices and Supplies Industry; United States; California
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    Ruback, Richard S., and Royce Yudkoff. "Legacy Partners (B)." Harvard Business School Multimedia/Video Supplement 224-726, June 2024.
    • March 2023
    • Supplement

    Halftime for Heidelberg

    By: Debora L. Spar
    The case follows President Rob Huntington as he seeks to find a viable way forward for Heidelberg University.
    Located in Tiffin, Ohio, Heidelberg is a small, private, four-year university. As with many similar institutions of higher education, it currently faces... View Details
    Keywords: University; University Administration; University Endowment; Endowments; Brand Management; Higher Education; Strategic Planning; Brands and Branding; Education Industry; Ohio; United States
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    Spar, Debora L. "Halftime for Heidelberg." Harvard Business School Multimedia/Video Supplement 721-701, March 2023. (Click here to access this case.)
    • July 2018 (Revised March 2019)
    • Teaching Note

    Hilti (A): Fleet Management?

    By: Ramon Casadesus-Masanell and Jan Rivkin
    This Teaching Note accompanies the case HBS No. 718-419, “Hilti (A): Fleet Management.” It provides guidelines for class discussion, as well as a board plan and transcripts of the associated videos, Hilti Fleet Management Video Supplements.
    The associated case... View Details
    Keywords: Business Model Innovation; Total Customer Value; Innovation; Inventions; Business Models; Value Chains; Transformations; Focusing On Customers; Business Model; Restructuring; Transformation; Customer Value and Value Chain; Decision Making; Customer Focus and Relationships; Customer Relationship Management; Construction; Innovation and Invention; Leasing; Strategy; Liechtenstein; Switzerland; Europe
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    Casadesus-Masanell, Ramon, and Jan Rivkin. "Hilti (A): Fleet Management?" Harvard Business School Teaching Note 719-404, July 2018. (Revised March 2019.)
    • March 2012
    • Article

    The New Science of Viral Ads

    By: Thales Teixeira
    It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
    Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
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    Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
    • October 2007 (Revised January 2008)
    • Case

    The Transformation of Thomson

    By: David J. Collis and Troy Smith
    Thomson, a French multinational, went through a decade of dramatic change in the early years of the 21st century. From a state-owned enterprise earning 97% of its revenue from television sets and other analog consumer electronics, Thomson had become a publicly traded... View Details
    Keywords: Transformation; Leading Change; Growth and Development Strategy; Organizational Change and Adaptation; Competitive Strategy; Corporate Strategy; Media and Broadcasting Industry; Technology Industry; France
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    Collis, David J., and Troy Smith. "The Transformation of Thomson." Harvard Business School Case 708-428, October 2007. (Revised January 2008.)
    • March 2006 (Revised May 2009)
    • Case

    Entrepreneurial Insights

    By: Joseph L. Bower and Sonya Hout
    Presents a matrix of 42 video clips of interviews with seven entrepreneurial managers answering the same six questions about their experiences building their companies. The individual entrepreneurs (Vittorio Merloni, Merloni Elettrodomestici; Alex d'Arbeloff, Teradyne,... View Details
    Keywords: Business Growth and Maturation; Business Startups; Entrepreneurship; Leadership; Business or Company Management; Managerial Roles; Personal Characteristics
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    Bower, Joseph L., and Sonya Hout. "Entrepreneurial Insights." Harvard Business School Multimedia/Video Case 306-703, March 2006. (Revised May 2009.)
    • June 2024 (Revised November 2024)
    • Case

    Dylan Mulvaney and Bud Light

    By: Jill Avery and Celine Chammas
    On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details
    Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States
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    Avery, Jill, and Celine Chammas. "Dylan Mulvaney and Bud Light." Harvard Business School Case 524-089, June 2024. (Revised November 2024.)
    • November 2016 (Revised October 2018)
    • Case

    Augmedix

    By: Frank V. Cespedes and Alexandra N. Rachlin
    In April 2015, Ian Shakil and Pelu Tran, cofounders of Augmedix, are discussing how to grow their emerging health care startup. The company’s sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing... View Details
    Keywords: Entrepreneurial Management; Sales Management; Scaling; Hiring; Pricing; Entrepreneurship; Marketing; Marketing Strategy; Product Marketing; Sales; Technology; Health Industry; United States
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    Cespedes, Frank V., and Alexandra N. Rachlin. "Augmedix." Harvard Business School Case 817-048, November 2016. (Revised October 2018.)
    • November 2015
    • Case

    Wynton Marsalis & Jazz at Lincoln Center

    By: Rohit Deshpandé
    Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for... View Details
    Keywords: Nonprofit Organizations; Management; Music Entertainment; Marketing; Brands and Branding; Growth and Development Strategy; Music Industry
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    Deshpandé, Rohit. "Wynton Marsalis & Jazz at Lincoln Center." Harvard Business School Multimedia/Video Case 515-701, November 2015.
    • 06 Nov 2023
    • Research & Ideas

    Did You Hear What I Said? How to Listen Better

    another experiment in which they placed a video screen behind the speaker that silently played commercials while they talked. They then told the listener to either: ignore the screen; pay attention to the screen; or pay attention to the... View Details
    Keywords: by Michael Blanding
    • June 2023 (Revised October 2024)
    • Teaching Note

    Clash of Two Giants Simulation Exercise Teaching Note

    By: Feng Zhu
    Teaching Note for HBS Case No. 623-092. Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides—consumers and those providing applications or services—need access... View Details
    Keywords: Platform Strategy; Customer Acquisition; Technology Platform; Competitive Strategy; Network Effects; Digital Platforms; Management Skills
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    Zhu, Feng. "Clash of Two Giants Simulation Exercise Teaching Note." Harvard Business School Teaching Note 623-093, June 2023. (Revised October 2024.)
    • August 2021
    • Supplement

    Shorefast: A Strange and Familiar Way to Reimagine Capitalism: Zita Cobb, Founder and CEO

    By: Brian Trelstad
    Video Supplement for HBS Case No. 320-098. In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied... View Details
    Keywords: Place Making; Nonprofit; Hotel; Economic Development; Tourism; Social Entrepreneurship; Nonprofit Organizations; Development Economics; Economic Systems; Tourism Industry; Canada
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    Trelstad, Brian. "Shorefast: A Strange and Familiar Way to Reimagine Capitalism: Zita Cobb, Founder and CEO." Harvard Business School Multimedia/Video Supplement 322-701, August 2021.
    • February 2020
    • Case

    Halftime for Heidelberg

    By: Debora L. Spar
    The case follows President Rob Huntington as he seeks to find a viable way forward for Heidelberg University. Located in Tiffin, Ohio, Heidelberg is a small, private, four-year university. As with many similar institutions of higher education, it currently faces a... View Details
    Keywords: University; University Administration; University Endowment; Endowments; Brand Management; Higher Education; Strategic Planning; Brands and Branding; Education Industry; Ohio
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    Spar, Debora L. "Halftime for Heidelberg." Harvard Business School Case 720-021, February 2020.
    • 15 Nov 2011
    • First Look

    First Look: November 15

    this situation? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/412041-PDF-ENG Sealed Air Corporation: Deciding the Fate of VTID Elie OfekHarvard Business School Case 512-029 : In mid-2010 the Sealed Air Corporation has to decide on next steps for its novel... View Details
    Keywords: Sean Silverthorne
    • Web

    Business & Environment

    levels of leadership. Agribusiness Seminar Videos 24 Aug 2023 Student Opportunities and Experiences in Climate and Sustainability at HBS Student Opportunities and Experiences in Climate and Sustainability at HBS 24 Aug 2023 18 Sep 2023... View Details
    • 11 Jan 2023
    • News

    MBA Students Explore Capitalism in Italy

    • February 2025
    • Teaching Note

    Influencer-Led Brand Building: Hairitage and the McKnights

    By: William R. Kerr and James Palano
    Teaching Note for HBS Case No. 825-066. Mindy McKnight started in 2009 as an early influencer on social media whose videos of creative hairstyles for girls launched her family on an entrepreneurship journey. The McKnights transitioned from YouTube ad revenue to brand... View Details
    Keywords: Family Business; Social Media; Entrepreneurship; Brands and Branding; Product Launch; Power and Influence; Expansion; Beauty and Cosmetics Industry
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    Kerr, William R., and James Palano. "Influencer-Led Brand Building: Hairitage and the McKnights." Harvard Business School Teaching Note 825-125, February 2025.
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