Publications

Find at Harvard

22 Jul 2019
Book

How to Be a Digital Platform Leader

for entrepreneurs and startups. The authors discuss issues of power and of managing privacy, fairness, and public trust. Martha Lagace: What trends are you seeing around platforms? David Yoffie: The first question one must ask is: Are platforms the dominant business... View Details

Keywords: by Martha Lagace

01 Oct 1997
News

High Fives

of Management, who served as a model for succeeding at several important careers.” Best business advice ever received: “It's better to do something correctly and finish it late than to finish it on time and have it be wrong.” Investment... View Details

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London

June 2008 (Revised July 2009)
Case

COFCO Xinjiang Tunhe Co., Ltd.

By: David E. Bell and Aldo Sesia

In 2005, COFCO Ltd., one of China's largest and most successful companies, acquired Xinjiang Tunhe, a tomato processing firm, which had been, in recent years, poorly managed. COFCO changed Tunhe's management team and set out to create a culture of professionalism and... View Details

Keywords: Agribusiness; Customer Relationship Management; Rural Scope; Supply Chain Management; Performance Consistency; Safety; Agriculture and Agribusiness Industry; China

November 2023 (Revised March 2024)
Case

Infarm: Betting the (Indoor) Farm on Food Security

By: Elie Ofek

In the summer of 2023, the co-founders of Infarm, a controlled environment agriculture (CEA) company, were contemplating a major pivot going forward. While Infarm had successfully shown it could grow over 75 products—mainly herbs, leafy greens and mushrooms—in modular... View Details

Keywords: Plant-Based Agribusiness; Business Model; Market Entry and Exit; Science-Based Business; Business Strategy; Transition; Agriculture and Agribusiness Industry; Europe; North America; Toronto; Northeastern United States

04 Apr 2017
First Look

First Look at New Research, April 4

businesses have led the venture capital model to adapt in fundamental ways over the prior decade. We both document and provide a framework to understand the changes in the investment strategy of VCs in recent years—an increased prevalence... View Details

Keywords: Sean Silverthorne

08 Nov 2011
First Look

First Look: Nov. 8

PublicationsHow Much Is a Reduction of Your Customers' Wait Worth? An Empirical Study of the Fast-Food Drive-Thru Industry Based on Structural Estimation Methods Authors:Gad Allon, Awi Federgruen, and Margaret P. Pierson Publication:Manufacturing and Service View Details

Keywords: Sean Silverthorne

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

models to create a further turn of the wheel. Most of this month’s respondents at least implicitly appeared to accept the validity of the concept. However, there was healthy skepticism. For example, Scott Hessell commented, “I think the... View Details

Keywords: by James Heskett; Retail

03 Jan 2011
Research & Ideas

Most Popular Articles of 2010

goods can activate the concept of self-interest and affect subsequent cognition. Managerial Practices That Promote Voice and Taking Charge among Frontline Workers How can front-line workers be encouraged to speak up when they know how to improve an organization's View Details

Keywords: by Staff

28 May 2020
Research & Ideas

Coronavirus Could Create a 'Bankruptcy Pandemic'

economic recovery. Will any of these positive developments materialize? The fact is, forecasting the number of bankruptcies presents the same modeling challenges as forecasting the number COVID-19 cases. Absent any such relief, it may be... View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

Research Summary

Overview

By: Iavor I. Bojinov

Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details

Person Page

Press / Media

By: Karim R. Lakhani

Can America Invent Its Way Back?

BusinessWeek, by Michael Mandel, 12 Sept. 2008

Today, researchers are focusing on ways to make those... View Details

Web

2024 Reunion Presentations - Alumni

will also explore implications of these changes for investing. Digital Platforms: The Business Model of the 21st Century Professor David Yoffie + More Info - Slides – Less Info - Slides Digital platforms have become the most successful... View Details

September 2020
Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details

Research Summary

Overview

Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details

16 Jul 2013
First Look

First Look: July 16

more or less effective? Does bundling serve as a complement or substitute to network effects? To address these questions, we develop a consumer-choice model from micro-foundations to capture the essentials of our setting, the handheld... View Details

Keywords: Anna Secino

Research Summary

Overview

By: Kris Johnson Ferreira

Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details

Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry

2023
Article

Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study

By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern

Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and... View Details

Keywords: Demographics; Product Development; Health Care and Treatment; Medical Devices and Supplies Industry