Publications

October 2020 (Revised July 2023)
Case

The Walt Disney Company: The 21st Century Fox Acquisition and Digital Distribution

By: David J. Collis

This case describes the acquisition of 21st Century Fox by the Walt Disney Company and the subsequent launch by Disney of three streaming channels to compete with Netflix. View Details

Keywords: Disney; Streaming; Corporate Strategy; Mergers and Acquisitions; Distribution; Competitive Strategy; Vertical Integration; Media and Broadcasting Industry

April 2014 (Revised July 2017)
Case

The Tate's Digital Transformation

By: Jill Avery

John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's... View Details

Keywords: Digital; Marketing Communication; Non-profit Management; Marketing; Marketing Strategy; Nonprofit Organizations; Social Media; Entertainment and Recreation Industry; Tourism Industry; United Kingdom

22 Apr 2019
Research & Ideas

Why Salespeople Struggle at Leading

says, noting that according to US Bureau of Labor Statistics, 12 percent of the workforce is listed as salespeople, a figure that has grown in the 21st century. Plus, the $900 billion that is spent on sales forces by US companies is three times what firms spend on all... View Details

Keywords: by Dina Gerdeman

21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

87 percent, during the two months before an election, indicating that the information received in this period matters overall. Voters who switched candidates didn’t change their policy preferences. Voters’ policy views remained consistent, despite the onslaught of... View Details

Keywords: by Danielle Kost

10 Jun 2024
News

Reunions Recap

From May 30 to June 2, 3,750 alumni came to campus to celebrate Spring Reunions. The classes of 2019, 2014, 2009, and 2004 joined with members of the classes of 1974, 1969, 1964, 1959, and 1954 to strengthen ties with their fellow alumni and reconnect with the School.... View Details

25 Jun 2020
Blog Post

Harvard Business School Class of 2021 Student Profiles

Organization, Entertainment & Media Club, HBS Tech Club, Volleyball Club Laura Sandoval “I almost didn’t apply here because I didn’t think I’d get accepted – why waste time on a long shot? But I’m glad I accepted the risk and took a... View Details

August 2015 (Revised June 2019)
Case

Shonda Rhimes' ShondaLand

By: Anita Elberse and Henry McGee

In January 2015, superstar television creator Shonda Rhimes, whose production company ShondaLand dominates American television's most competitive and lucrative night with three shows in primetime on network ABC's Thursday night, is plotting the future. One challenge... View Details

Keywords: Entertainment; Television; Broadcasting; Creative Industries; Television Industry; Product Portfolio Management; Superstar; Talent Management; Television Entertainment; Media; Creativity; Marketing; Talent and Talent Management; Personal Development and Career; Media and Broadcasting Industry; United States

15 Feb 2024
News

Startup Shepherds

themselves. “Our purpose is to improve the odds for any startup,” explains Sherman. The pair came to entrepreneurship via different paths. Sherman spent his first years after graduation from HBS working in media corporations, yet he had... View Details

Keywords: April White

01 Dec 2023
News

Case Study: Staking a Claim

Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details

Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance

November 2018 (Revised February 2019)
Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick

In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details

Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel

Professor Rabetti is a financial economist from São Paulo, Brazil, with a Ph.D. in Business from Tel Aviv University. He joined the National University of Singapore (NUS) Business School in 2023 as the S. Dhanabalan Chair in Quantitative Studies and an Assistant... View Details

15 Dec 2023
News

The Musts of 2023

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. At fall reunions, we set up shop on campus and asked alumni about what media moved them this year. What changed their minds or their... View Details

04 Jun 2020
Book

It’s Not About You: Why Leaders Need to Look Outward

UNLEASHED: The Unapologetic Leader's Guide to Empowering Everyone Around You by Frances Frei and Anne Morriss. Copyright 2020 Frances Frei and Anne Morriss. All rights reserved. About the Author Kristen Senz is a writer and social media... View Details

Keywords: by Kristen Senz

21 Oct 2013
Working Paper Summaries

How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

Keywords: by Isao Okada & Stephen A. Greyser; Sports

05 Apr 2004
Research & Ideas

Six Ways to Build Trust in Negotiations

also offer other forms of evidence of past success in similar relationships, such as media or trade reports. 3. Make dependence a factor The more dependent you are on someone, the more willing you'll be to trust her. This phenomenon plays... View Details

Keywords: by Deepak Malhotra

September 2023 (Revised October 2023)
Case

Mohamed Salah

By: Anita Elberse and Taher El Moataz Bellah

In June 2022, Mohamed Salah, one of the world’s best soccer players, and his lawyer and advisor Ramy Abbas Issa were in ongoing discussions with top English Premier League club Liverpool FC about a new playing contract for Salah. Arguably the Arab world’s biggest... View Details

Keywords: Soccer; Football; Superstars; General Management; Sports; Entertainment; Media; Marketing; Strategy; Compensation and Benefits; Contracts; Negotiation Participants; Negotiation Process; Sports Industry; England

Web

Your Alumni Community - Alumni

editor, or just want to send us a note, please do. We'd love to hear from you. Social Media Feeds I’m Reagan! A rising EC & HKS jointee spending the summer at J.Crew in NYC. Follow along today for a peek behind the scenes of the New York... View Details

Web

The Art of American Advertising: 1865 - 1910

printing, companies with products to sell reached wholesalers, retailers, and home consumers through media of all shapes, sizes, colors, and imagery—from trade catalogs and trade cards to broadsides and posters to souvenir publications... View Details

May 2022
Case

Maestro Pizza: Coming in Hot!

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details