Publications

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Drug & Alcohol Policy | About

events (e.g., receptions) that take place in and adjacent to the flat floor classrooms in Batten Hall (the Hives) and the Chao Center. If alcohol is being served, food must also be served. Events with alcohol are limited to four (4) hours... View Details

May 2016
Case

The Inexorable Rise of Walmart? 1988—2016

By: John R. Wells and Gabriel Ellsworth

In October 2015, Walmart surprised investors by announcing that it expected flat sales growth for 2015 and growth of only 3% to 4% over the coming three years. Profits would also fall due to significant investments in people and technology. The company’s stock price... View Details

Keywords: Asda; Costco; David Glass; Convenience Stores; Discount Retailing; Dollar Stores; Doug McMillon; E-commerce; Online Retail; General Merchandise; Grocery; Lee Scott; Mike Duke; Multichannel Retailing; Omnichannel; Neighborhood Market; Sam Walton; Sam's Club; Store Formats; Supercenter; Supermarket; Warehouse Clubs; Merchandising; Walmart; Wal-Mart; Globalized Firms and Management; Competitive Strategy; Corporate Strategy; Growth and Development Strategy; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Television Entertainment; Banks and Banking; Price; Profit; Revenue; Food; Global Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Business History; Compensation and Benefits; Employees; Human Capital; Labor Unions; Wages; Business or Company Management; Goals and Objectives; Management Succession; Brands and Branding; Product Positioning; Distribution; Supply Chain; Supply Chain Management; Public Ownership; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Diversification; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Web; Web Sites; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States; Arkansas; Bentonville

22 Nov 2004
Research & Ideas

Side Effects: The Case of Propecia

Food and Drug Administration's advertising restrictions, what kind of advertising should Merck pursue, Wosinska asked the audience: product claim, reminder, or help-seeking? Most attendees thought the product claim approach was the way to... View Details

Keywords: by Sean Silverthorne; Health; Pharmaceutical

Web

Andrew O’Brien | About

to facilities operations & maintenance, food service, events and security. To deliver on these services in support of the School’s mission Andy works closely with the School’s senior leadership to guide the efforts of the 500 plus staff... View Details

February 1998 (Revised December 2000)
Case

Nantucket Nectars

By: Joseph B. Lassiter III, William A. Sahlman and Jon Biotti

The founders of Nantucket Nectars are trying to decide whether to sell their company. The case describes how the founders started the company and grew the Nantucket Nectars brand name. View Details

Keywords: Business Exit or Shutdown; Entrepreneurship; Brands and Branding; Food and Beverage Industry; United States

July 2011 (Revised April 2012)
Case

The Clorox Company: Leveraging Green for Growth

By: Elie Ofek and Lauren Barley

The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011.... View Details

Keywords: Decision Making; Managerial Roles; Brands and Branding; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Sales; Opportunities; Corporate Strategy; Environmental Sustainability; Chemical Industry; Food and Beverage Industry

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

farmer. They already decided that what's good for the farmer is these kinds of implements, these kinds of equipment, this kind of loan. In fact, the farmer may say, "Given everything else, that's not exactly the kind of output that is going to enhance my life. I... View Details

Keywords: by Martha Lagace

01 Jul 2015
Research & Ideas

A Bank That Takes Parmesan as Collateral: The Cheese Stands a Loan

Since 1953, the regional bank Credito Emiliano has accepted curious collateral for small-business loans: giant wheels of Parmigiano-Reggiano cheese. Known locally as Credem, the bank is the subject of a new Harvard Business School case study, "Credem: Banking on... View Details

Keywords: by Carmen Nobel; Food & Beverage; Food & Beverage

20 Apr 2020
Blog Post

Introducing LivelyHood, A Volunteer Nonprofit Founded in Response to COVID-19

center was ending its daily food service for the elderly. She wondered how these vulnerable people would get food. And another classmate, Merrill, posted to Facebook to see if anybody in his hometown could help pick up groceries for his... View Details

01 Aug 1998
News

High Honors

to marketing director at General Mills from 1977 to 1986, when Philip Morris scooped her up for its General Foods division (which later merged with Kraft Foods). There she served in marketing posts and ultimately as a general manager. In... View Details

22 Mar 2013
Research & Ideas

Pulling Campbell’s Out of the Soup

Douglas Conant is an introvert. But when he took over as president and CEO of struggling Campbell Soup Co., he realized he had to break out of his comfort zone, get in front of his staff, and make some bold declarations from the get-go. "As introverts, we assume... View Details

Keywords: by Dina Gerdeman; Food & Beverage

May 2023 (Revised November 2023)
Case

Arcos Dorados: Decarbonizing McDonald’s in Latin America

By: George Serafeim, Michael W. Toffel, Jenyfeer Martinez Buitrago and Mariana Cal

This case describes the decarbonization strategy of Arcos Dorados—McDonald’s largest independent franchisee, operating in 20 countries and territories in Latin America and the Caribbean—and how the company measured its greenhouse gas (GHG) emissions, including those... View Details

Keywords: Environmental Accounting; Animal-Based Agribusiness; Plant-Based Agribusiness; Change Management; Forecasting and Prediction; Environmental Sustainability; Food; Growth Management; Supply Chain; Corporate Social Responsibility and Impact; Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Green Technology Industry; Consumer Products Industry; Latin America; North and Central America; South America

September 2017 (Revised March 2018)
Case

Chai Point: Disrupting Chai

By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani

Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details

March 2019
Case

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli and David Lane

DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

company that does business in more than 200 countries and uses more than 25 crops sourced from over 7 million acres in 60 different countries, PepsiCo has an opportunity and a responsibility to use our size and scale to help build a food... View Details

September 2013 (Revised December 2015)
Case

PepsiCo, Profits, and Food: The Belt Tightens

By: Joseph L. Badaracco and Matthew Preble

The case describes the issues facing Indra Nooyi after five years of PepsiCo's new and controversial nutrition strategy. View Details

Keywords: Strategy; Ethics; Leadership; Food and Beverage Industry; United States

Web

Charts & Statistics - Leadership

Influence: Medium-Low 80 1980 s 19 Software industry booms PC use expands in scale and scope CAD/CAM revolutionizes manufacturing Space shuttle Influence: Medium-High 90 1990 s Boom in connectivity Cloning, stem cell research DVDs Influence: Medium 1900 s 19... View Details

June 1999 (Revised December 2003)
Case

Snapple

By: John A. Deighton

Tells the story of Snapple's rise and fall, and poses the question "Can it recover?" Many soft-drink brands flourished in the 1980s serving New York's Yuppies, but only Snapple made the big time. It went from local to national success and was poised to go international... View Details

Keywords: Strategic Planning; Industry Growth; Failure; Brands and Branding; Food and Beverage Industry