Commercials - Publications - Faculty & Research

Social Strategies That Work

Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details

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MBA Program - Alumni

the School is preparing future leaders for the demands of an ever-changing world. HBS Pilots First Impact Investing Fund HBS’s first student-run Impact Investing Fund focuses on local BIPOC-led and -owned small businesses that have limited access to traditional View Details

22 Feb 2022
News

New Urban Order

Currently an adjunct associate professor at NYU’s Stern School, where he teaches about commercializing carbon-reduction technologies in the course Disruption, Entrepreneurship, and Social Impact, Carty points to the significant potential... View Details

Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services

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Courses by Faculty Unit - Course Catalog

2026 J 3.0 Institutions, Macroeconomics, and the Global Economy Vincent Pons Spring 2026 Q3Q4 3.0 Managing International Trade and Investment Meg Rithmire Fall 2025 Q1Q2 3.0 RoGME: Role of Government in Market Economies Matthew Weinzierl Spring 2026 Q4 1.5 SPACE:... View Details

20 May 2014
Research & Ideas

Managing the Family Business: Survival’s Secret Sauce

But long-term success-even for a family company-can be explained in a rather simple, straightforward way. Here are some high points to consider. Grow Every Generation In order to stay alive commercially as a family, you must grow your... View Details

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Student Activities - Health Care

students from within HBS and from other schools to develop presentation/pitch skills, work with faculty, and potentially commercialize a health care innovation. Initiatives focus on societal challenges that are too complex for any one... View Details

September 2017
Case

Tencent

By: John R. Wells and Gabriel Ellsworth

Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details

Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Units; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Profit; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Emerging Markets; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Product Development; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Value Creation; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)

Citation

Educators

Purchase

30 Jun 2023
Blog Post

Finding Pride

was part of the radical gay liberation movement. He had nothing to do with it, except to coordinate with me to publish it. He took a lot of heat for me back then. Thanks, David! In my second year, when I was looking for a job as a View Details

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Student Spotlight: 2023 HCC Co-Presidents Reflect on Their Time at HBS and the Current Health Care Systems - Blog: Health Supplement

technology, and commercialization decision-making in the life sciences. They complemented the case method with applied learning through projects and written assignments–for example, a mock diligence report for a biotechnology company.... View Details

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Entrepreneurial Support - Business & Environment

early-stage start-up. GreenTown Labs A climate tech startup incubator founded by entrepreneurs that offers equipment, labs space, advice, workshops, networking opportunities, and access to investors. The Engine Blueprint Program Helps Tough Tech leaders navigate the... View Details

10 Feb 2016
HBS Seminar

Hong Luo of Harvard Business School and Julie Mortimer of Boston College, Department of Economics

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Harvard Business School

Accenture). He became a partner in 1976, specializing in the development of financial control and operating systems in retail and banking industries. In 1985, Gates began to develop commercial and residential real estate. His first... View Details

21 Aug 2000
Research & Ideas

From Emerging Economies to the Global Market: The Case of Embraer

How can a company from an emerging economy manage to make waves in global business? Ask Embraer. The Brazilian firm also known as Empresa Brasileira de Aeronautica S.A. is the fourth largest commercial aircraft manufacturer in the world,... View Details

Keywords: by Martha Lagace; Manufacturing

04 Mar 2020
Research & Ideas

How Schmoozing with the Boss Helps Men Get Promoted

unnamed commercial bank in Asia between 2015 and 2018, Cullen and Perez-Truglia found that male employees advanced further and faster when they reported to male managers. [div class=infogram-embed data-id=_/j7qgnGnkPPjsnT2zdhza][/div] Two... View Details

Keywords: by Dina Gerdeman

09 Jun 2024
Blog Post

The EC Formula: MBA Class of 2024 Looks Back

help anyone succeed in any industry: Entrepreneurial Sales 101 with Senior Lecturers Mark Roberge and Lou Shipley. It helps students develop tangible tools to improve dynamic sales techniques. Whether you’re out fundraising with investors, trying to acquire app users,... View Details

John C. Mulliken

Strategy consultant, former CTO & CPO, public & private company board member, retail & climatetech entrepreneur, early stage investor. Father of two, husband, sailor, hiker, and aspirational road biker.

John is a senior lecturer in the... View Details

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Agents of Change: The Founding of the AASU - The Value of Business Education

University, the Atlanta Conferences addressed pressing economic issues that the Black community faced. The fourth annual conference was entitled "The Negro in Business." In 1900, Booker T. Washington founded the National Negro Business League (NNBL) to promote View Details

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

Kenny: : "This flat tire needs a man," says the narrator of the Goodyear Tire commercial that aired during the inaugural Super Bowl between the Green Bay Packers and the Kansas City Chiefs in 1967. The ad featured a damsel in... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

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Frequently Asked Questions - Creating Emerging Markets

we lack the resources needed for translation and subtitling. We retain the ambition to add China to our list of countries in which we conduct interviews. Can I use the material freely? Yes, for both teaching and research purposes. It cannot be used for View Details

28 May 2020
Research & Ideas

Coronavirus Could Create a 'Bankruptcy Pandemic'

the reorganization plan. And, critically, it was able to raise over $8 billion in new DIP financing—a remarkable feat, given the timing. Funded by a consortium of commercial banks, investment banks, private equity firms, and hedge funds,... View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

Publications