Publications

15 Feb 2022
Book

When Working Harder Doesn’t Work, Time to Reinvent Your Career

fluid intelligence wanes, crystallized intelligence—a different kind of thinking marked by synthesizing and sharing knowledge—grows, writes Brooks, a professor of Management Practice at HBS. He points to Johann Sebastian Bach, a musical... View Details

Keywords: by Avery Forman

April 2022
Teaching Note

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli and Carla Larangeira

In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details

Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America

June 2005 (Revised September 2006)
Case

Oracle vs. salesforce.com

By: David B. Yoffie and Alison Berkley Wagonfeld

Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to... View Details

Keywords: Customer Relationship Management; Competitive Advantage; Software; Web Services Industry; Information Technology Industry

12 Feb 2001
Research & Ideas

John Irving’s Lessons for Business

Business I think there are lessons here for people in business, in terms of managing themselves and trying to do their own best creative work, and also in terms of managing other people. If you want to do... View Details

Keywords: by Mallory Stark & Martha Lagace

March 2002 (Revised June 2002)
Case

EMCF: A New Approach at an Old Foundation

By: Allen S. Grossman and Daniel F. Curran

Michael Bailin, president of the Edna McConnell Clark Foundation (EMCF), embarked on a three-year effort to transform the foundation's grant-making in theory and practice. This case details his efforts to move from an "initiatives-based" approach in philanthropy to a... View Details

Keywords: Business Model; Philanthropy and Charitable Giving; Leadership; Management Practices and Processes; Performance Expectations; Non-Governmental Organizations; Cognition and Thinking; Customization and Personalization; Theory

February 2023 (Revised May 2023)
Case

Accelerating the Accelerator: Raja Al Mazrouei at DIFC Fintech Hive

By: Linda A. Hill, Emily Tedards and Lydia Begag

In January 2023, Raja Al Mazrouei became the Managing Director and Acting CEO of Etihad Credit Insurance (ECI) in Dubai, UAE. In her previous role as the Executive Vice President of the DIFC Fintech Hive, she successfully built and led an accelerator program for... View Details

December 2015
Article

Entrepreneurial Imagination and a Demand and Supply-side Perspective on the MNE and Cross-border Organization

By: Geoffrey Jones and Christos Pitelis

This article explores the role of entrepreneurial imagination on the international expansion of multinational enterprises. The focus is on supply- and demand-side factors that help explicate cross-border expansion. The article explores how appropriability-informed and... View Details

Keywords: Imagination; Globalization; History; Entrepreneurship; Multinational Firms and Management; Africa; Asia; Europe; North and Central America

Find at Harvard

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November 2021 (Revised April 2022)
Case

EbonyLife Media (A)

By: Andy Wu, Feng Zhu, Pippa Tubman Armerding and Wale Lawal

Founded by Mosunmola “Mo” Abudu in 2012 with a mission to bring high-quality African stories to the world, EbonyLife was the company behind many of Nigeria’s biggest films and TV shows. The company began as a television channel on the Africa-wide direct broadcast... View Details

Keywords: Entrepreneurship; Mission and Purpose; Growth and Development Strategy; Digital Platforms; Consumer Behavior; Media and Broadcasting Industry; Nigeria; Africa

22 Sep 2003
Research & Ideas

When Protestors Knock at Your Door

in the Spring 2003 issue of California Management Review. In the piece, the authors offer case studies of Unocal, Nike, and Novartis. Spar and LaMure were struck by "how smart NGOs can be in their own strategic thinking, and how... View Details

Keywords: by Cynthia Churchwell

January 2020
Case

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli, Carla Larangeira and Mariana Cal

In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details

Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America

April 2020
Case

Cockpit Dynamics in Air France 447 and United 232

By: Amy C. Edmondson and Joshua Raymond

This case compares leadership and team dynamics between the cockpit crews in two renowned passenger airline crashes, twenty years apart: Air France 447 in 2009 and United 232 in 1989. The key dimensions of difference across the cases include organization and task... View Details

Keywords: Teams; Team Launch; Crisis Management; Groups and Teams; Leadership; Communication; Air Transportation Industry

Web

HBS - The year in Review

make capitalism work better. The goal of BiGS and its faculty is to tie research to practice, developing insights, tools, and metrics that managers can use to guide their decisions and leadership goals. During its initial phase, the... View Details

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

Often overlooked in essays on leadership is the role of the organization's measurement and management system. Effective leaders, however, know that measurement and management systems play a critical role in... View Details

Keywords: by Robert S. Kaplan & David P. Norton

21 Apr 2020
Research & Ideas

7 Successful Battle Strategies to Beat COVID-19

to solve challenges for customers quickly without a supervisor's approval. This capability is one reason why an analyst on Bloomberg recently opined that Southwest might be the airline best prepared to adapt and emerge successfully from the challenges of COVID-19. 2.... View Details

Keywords: by Euvin Naidoo

February 2019
Case

Canibal—Play It Green!

By: Frank V. Cespedes, Joseph B. Fuller, Tonia Labruyere and Elena Corsi

In 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine’s digital display, while disposing of their beverage containers and earning coupons or other rewards. The... View Details

Keywords: Sales Growth; Recycling; Start-up; Scaling; Market Selection; Sales; Marketing; Business Startups; Growth and Development Strategy; Segmentation; Product Positioning; Technology Industry; France

January 2008 (Revised May 2011)
Case

Cognizant Technology Solutions

By: Robert G. Eccles, David Lane and Prabakar 'PK' Kothandaraman

In the highly competitive information technology outsourcing industry, Cognizant Technology Solutions has developed a strategy to differentiate itself by emphasizing building very close client relationships through its "Two-in-a-box" (TIB) model. This model is based on... View Details

Keywords: Customer Relationship Management; Knowledge Sharing; Resource Allocation; Competitive Advantage; Information Technology; Information Technology Industry