identity - Publications - Faculty & Research

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

new applications, and second, to shift the mindset of an organization that has held the identity of an ‘imaging' company for decades." The case details how President and CEO Shigetaka Komori implements a restructuring of the company... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

15 Jun 2021
News

HBS Addresses Racial Equity

racial/ethnic identities of our students over the past five years are available on our website. We’re working hard to find talented people from all backgrounds and encourage them to consider HBS. We recognize the importance of building... View Details

Keywords: Jennifer Gillespie

15 Jan 2019
First Look

New Research and Ideas, January 15, 2019

the various actors. The note provides ample examples of countries and cities that have actively tried to shape their brand identity and further exposes students to recent trends and vehicles (such as social media) relevant for the... View Details

Keywords: Dina Gerdeman

03 Jan 2017
First Look

January 3, 2017

to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details

Keywords: Carmen Nobel

01 Dec 2016
News

Alumni Books of 2016

goal: to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. The New Global Marketing by Johny K.... View Details

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests that broker incentives are responsible... View Details

Keywords: Dina Gerdeman

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

respect of his or her organization and toggled always back and forth between “what does this mean for the trajectory and the integrity and the character and the identity and the stability of my organization?” and “how is that related to... View Details

Keywords: by Christina Pazzanese

22 Apr 2014
First Look

First Look: April 22

fieldworkers and community members make strategic use of the cultural understandings, norms, and identities that govern family, gender, and caste relations to build new community-based networks that promote the rights of children. Yet... View Details

Keywords: Sean Silverthorne

Web

Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School

American transportation and agriculture, respectively. On the ten-dollar bill printed by Mechanics Bank of Georgia, an eagle seeming about to take flight appears in the foreground, with a steamboat, which revolutionized travel and trade, in the background. In the... View Details

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Citation

Educators

Purchase

28 Apr 2009
First Look

First Look: April 28, 2009

the identity of a Yahoo! user, and subsequent actions by the firm to respond to negative publicity and congressional inquiry. The case raises broad questions about the challenge of complying with domestic law when operating in states that... View Details

Keywords: Martha Lagace

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

its three hotels in Istanbul, the epicenter of the pandemic in Turkey. APRIL 15 ID.me, an alumni-run company that simplifies how individuals securely prove and share their identity online, has partnered with Slack to create a private... View Details

Publications