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Show Results For
- All HBS Web
(3,313)
- People (17)
- News (882)
- Research (1,530)
- Events (16)
- Multimedia (33)
- Faculty Publications (577)
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
budget to influencer marketing. Overall, Zhang hopes the research will encourage marketers to “take a step back” when measuring success. They should look beyond easy clicks to consider influencer reputation as part of their advertising... View Details
- Web
For Organizations | Social Enterprise | Harvard Business School
in the diverse identities of the participants. We strongly encourage leaders of color to participate. The Forum consists of 3 in-person days on the HBS campus, followed by a series of virtual sessions with HBS faculty and other... View Details
- 17 Apr 2022
- Book
How to Avoid the 'Ethical Slide' That Leads Companies Astray
Hershey also has a firm anti-retaliation policy, which is intended to make whistleblowers feel secure about reporting illegal or unethical activities. Nelson says the ethics at corporations like Costco and Hershey start with the creation of what she calls “a speak-up... View Details
Keywords: by Lane Lambert
- 16 May 2023
- Blog Post
Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 2)
true to myself and encourage others to stay true to themselves. We should accept who we are and make joint efforts to build Asian representation and supportive communities. My generation might not have a super strong and confident Asian... View Details
- 26 Sep 2023
Students Discuss: Life at HBS
Join us for a unique opportunity to hear firsthand from current HBS students about their MBA journey. Students will offer a comprehensive discussion about the entire student experience, both within and beyond the classroom. Attendees are View Details
- Web
Case Method | Baker Library | Bloomberg Center | Harvard Business School
facilitates discussions about real-life problems encountered in business, to prepare students for roles as leaders, managers, and decision makers. The case method encourages students to plan a course of inquiry—analyze, listen, compare... View Details
- 31 Oct 2023
Q&A with Admissions
This virtual session will be hosted by a member of the MBA Admissions Office Team and will include a short presentation on the MBA program as well as information on financial aid and admissions. This event is primarily Q&A based, so we View Details
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
issue, show empathy, and solve it. “I’m not saying functionality and value aren’t important, but you should aim for the hearts of your customers, not just their heads,” Thomke says. “You do that through empathy, by putting yourself in the customer’s shoes. You take... View Details
- 01 Dec 2019
- News
Bridging the Gap
there was zero budget to promote awareness of the effort and encourage completion of its online survey. “Thanks to YALP, we were able to have the support and engagement of many other networks in the community.” Educational excellence and... View Details
- 30 Mar 2003
- Research & Ideas
The Future of IT Consulting
knowledgeable about the strategic and business benefits of IT. Companies that encourage and incorporate this integrated and more sophisticated capability within their organizations will have an edge over those that have to rely on... View Details
- Web
Shaping the Learning Environment - Christensen Center for Teaching & Learning
encourages students to take risks in the class discussion, but is dismissive of comments that deviate from standard analysis, students will adjust their expectations, and the learning environment and student behavior are likely to change... View Details
- 09 Oct 2020
- Blog Post
4 Things To Know About the MS/MBA Biotech
healthcare, such as health tech, start-ups, pharmaceutical policy and more. I did not feel any pressure to come into the program with an unequivocal conviction in my next step. Rather, I was encouraged to have multiple conversations with... View Details
- 13 Feb 2006
- Research & Ideas
When Gender Changes the Negotiation
gender triggers. Some environments are full of triggers that encourage superior performance by women, while others are full of triggers that encourage superior performance by men. Rather than indicating... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
authentic—because they are—and have proven very good at garnering more fans. For instance, the Facebook pages for both Nutella and Coca-Cola were created, unsolicited, by actual fans. In both cases, the companies have encouraged these... View Details
- 04 Apr 2011
- HBS Case
Reinventing the National Geographic Society
loyalty is still to their silos," Garvin observes. The case encourages students to put themselves in his place. Is Fahey moving too slowly? Does he have the right people in the right positions? Is the new mission—"to inspire... View Details
- 07 Nov 2023
Student Perspectives: Life at HBS
Join us for a unique opportunity to hear firsthand from current HBS students about their MBA journey. Students will offer a comprehensive discussion about the student experience including academics, RC sections, social activities, clubs/conferences, partners and... View Details
- Web
Online Entrepreneurship & Innovation Courses | HBS Online
important and how you can encourage it in the workplace. Go to Article How are Innovation and Entrepreneurship Connected? Innovation is a unique and valuable product, service, business model, or strategy. It can be disruptive or... View Details
- 07 Apr 2022
- Blog Post
Product Management at HBS: Roll Up Your Sleeves and Learn by Doing
This customer-centric approach and entrepreneurial mindset immediately had me hooked so I began searching for opportunities to do more. Learning by Doing. Professor Perri encouraged me to roll up my sleeves and start getting my hands... View Details
- 12 Mar 2021
- News
My Favorite Case
The “Manila Water Company” case made me feel even more strongly about designing a career with social welfare as a goal, not just as an option. It also made me think differently about investing and want to encourage investing in businesses... View Details
- 06 Aug 2013
- First Look
First Look: August 6
Publications August 2013 Cengage Learning Principles of Management. 1st ed By: Gulati, Ranjay, Anthony J. Mayo, and Nitin Nohria Abstract—Prepare your students, as managers, to confront today's challenges and opportunities that are more dynamic and complex than ever... View Details
Keywords: Anna Secino