Publications

January 2023 (Revised August 2023)
Case

Veeva Systems and the Transformation to a Public Benefit Corporation

By: Ranjay Gulati and Allison M. Ciechanover

Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the... View Details

Keywords: Transformation; Corporate Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Information Technology Industry; Technology Industry; United States; California

06 Dec 2021
News

3-Minute Briefing: Bonnie Kintzer (MBA 1987)

this company. The other part was rebuilding our customer database. That was particularly heartbreaking, because Reader’s Digest was one of the first companies to have a database in the United States. It was the crown jewel. We can now say... View Details

Keywords: Jennifer Gillespie; publishing; digital transformation; change management; leadership; Publishing Industries (except Internet); Information

Emily Truelove

Emily Truelove is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School. She teaches LEAD in the MBA program. She also teaches in executive education programs, including Leadership for Senior Executives,... View Details

02 Sep 2015
What Do You Think?

What's Wrong With Amazon’s Low-Retention HR Strategy?

service for customers and long-term profits to patient investors but disappointment for some people who have gone to work there. (In parlance that my co-authors and I used in a recent book that discusses Amazon, it still falls short of... View Details

Keywords: by James Heskett; Web Services; Retail; Apparel & Accessories; Consumer Products; Fashion

September 1995 (Revised February 1996)
Case

Apollo Hospitals of India (A)

Dr. Prathap Reddy has created India's first corporate hospital, Apollo Hospitals of Madras. The hospital is managed according to an integrated philosophy of customer service and support to employees. A new hospital, in the city of Hyderabad, has not performed as well,... View Details

Keywords: Employee Relationship Management; Franchise Ownership; Health Care and Treatment; Customer Focus and Relationships; Business Strategy; Health Industry; India

October 2002 (Revised April 2007)
Case

Dell Computers (A): Field Service for Corporate Clients

By: Frances X. Frei, Amy C. Edmondson and Corey B. Hajim

Explores the highly successful PC and low-end server manufacturer's entry into the large-scale server market in the United States. A key difference of this new market is the intense service element required to support the larger hardware. Specifically, the industry... View Details

Keywords: Information Infrastructure; Customer Relationship Management; Job Cuts and Outsourcing; Service Operations; Business or Company Management; Emerging Markets; Problems and Challenges; Service Delivery; Computer Industry; United States

February 1997 (Revised April 1998)
Case

first direct (A)

By: Jeffrey F. Rayport

Describes the operations and strategy of the world's largest, fastest growing branchless bank. Using a person-to-person interface over conventional phone lines, First Direct provides standard banking and related financial products to nearly 700,000 customers throughout... View Details

Keywords: Service Delivery; Customer Satisfaction; Banks and Banking; Innovation and Invention; Banking Industry; United Kingdom

Research Summary

Current working papers

Organizational restructuring: the influence of formal and informal structure on tie formation. This paper considers how changes in formal structure and a key element of informal structure – the embeddedness of employee... View Details

Research Summary

Overview

In the light of multiple corporate debacles, financial crises and environmental disasters across the globe, the need for corporate goals to transition from simply maximizing shareholder wealth to optimizing stakeholder welfare is being echoed in various quarters. Dr.... View Details

Keywords: Corporate Responsibility; Stakeholder Management; Social Enterprise; Inclusive Growth; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; India

August 1974 (Revised April 1983)
Case

Peter Olafson (A)

By: John J. Gabarro

Describes the problems facing a recent MBA graduate in his job as general manager of a cable television company owned by a parent corporation. Raises issues of corporate divisional relationships and the difficulties facing an inexperienced manager who seems to be... View Details

Keywords: Business Subsidiaries; Television Entertainment; Managerial Roles; Organizational Design; Problems and Challenges

Find at Harvard

Routines shape many aspects of day-to-day consumption. While prior work has established the importance of habits in consumer behavior, little work has been done to understand the implications of routines--which we define as repeated behaviors with recurring, temporal... View Details

December 2012
Course Overview Note

Good Practices for Supervising an EC Independent Project

By: Ian W. Mackenzie

Spurred by the notion that Faculty Supervisors (FSs) can make a significant contribution to the educational value and overall success of Independent Projects (IPs) to students, this note offers a set of good practices which can be used to guide the policies and... View Details

Keywords: Independent Projects; Faculty Supervisor; Project Manager; Student Evaluation; Projects; Groups and Teams

April 2011
Case

Kay Sunderland: Making the Grade at Attain Learning

By: Linda A. Hill and Heather Beckham

Kay Sunderland is an account director at Attain Learning Inc., a business training solutions company. In January 2011, one of Attain's most important clients, Juan Nunez of Gramen Equipment Company, contacts Sunderland with a request: Nunez would like Attain content... View Details

Keywords: Communication; Interpersonal Relations; Personal Strategy ＆ Style; Creativity; Conflict; Interdepartmental Relations; Talent Management; Management Style; Interpersonal Communication; Talent and Talent Management; Relationships; Conflict and Resolution; Communication Strategy; Power and Influence; Service Industry

March 1999
Teaching Note

Conceptual Overview: "Business and the Environment," An Elective for MBA Students TN

By: Forest L. Reinhardt

Intended to assist faculty who teach courses on environmental management at business schools. Other people interested in the relationships between business and the environment may also find it useful. View Details

Keywords: Science-Based Business; Environmental Sustainability; Business Education; Theory

2013
Chapter

Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story

By: Jill Avery

Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers.... View Details

Keywords: Consumer Behavior; Brands; Brand Positioning; Brand Equity; Brand Management; Advertising Campaigns; Customer Focus and Relationships; Marketing; Brands and Branding; Marketing Strategy; Auto Industry; Consumer Products Industry

05 Jul 2021
What Do You Think?

Do Companies Really Need Chief Experience Officers to Know Their Customers?

Employees (New York: The Free Press, 2003), p. xvi. B. Joseph Pine II and James H. Gilmore, The Experience Economy: Work is Theater & Every Business a Stage (Boston: Harvard Business School Press, 1999). Laura Starita, “3 Key Findings From the 2019 View Details

Keywords: by James Heskett

August 2015 (Revised February 2017)
Case

Bridj and the Business of Urban Mobility (A): Developing a New Model

By: Rosabeth Moss Kanter and Daniel Fox

Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and... View Details