Publications

January 2021 (Revised May 2021)
Case

Ocado Group: Ready for the Future

By: José B. Alvarez, Damien McLoughlin and Natalie Kindred

31 Jan 2017
First Look

First Look at New Research: January 31, 2017

products to have adverse events reports. These data may inform proposals for review of high-risk devices. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52136 in press Organizational Behavior and Human Decision Processes... View Details

Keywords: Carmen Nobel

01 Mar 2014
News

No Small Beer

The biggest thing in the beer business these days is the little guy. Research firm Technomics reported that the craft beer and premium import market rose almost 15 percent in 2012, with an "upward trajectory" that continued in 2013. And beer makers are looking to meet... View Details

Keywords: Morrell, Daniel; craft beer; Food and Beverage Stores; Retail Trade

01 Sep 2008
News

Is Market Capitalism Headed for Trouble?

wealth and income disparity as a threat to capitalism: Consumer-goods companies are very aware that the markets between the very rich and the poor are disappearing. Those firms are losing the middle ground, where a lot of consumer... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

05 Feb 2008
First Look

First Look: February 5, 2008

and Store 24. The kit incorporates leading management experts' frameworks, outlining where they fit into the management cycle. Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior... View Details

Keywords: Martha Lagace

2011
Chapter

How Does Simplified Disclosure Affect Individuals' Mutual Fund Choices?

By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian

We use an experiment to estimate the effect of the SEC's Summary Prospectus, which simplifies mutual fund disclosure. Our subjects chose an equity portfolio and a bond portfolio. Subjects received either statutory prospectuses or Summary Prospectuses. We find no... View Details

Keywords: Information; Corporate Disclosure; Decision Choices and Conditions; Consumer Behavior; Retirement; Personal Finance; Investment Funds; Microeconomics

September 1999 (Revised February 2004)
Case

Juice Guys (B)

By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle

The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details

Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry

06 Dec 2011
First Look

First Look: Dec. 6

that escalate anxiety in high achievers and the unproductive behaviors you turn to for relief. Then adopt practices that give you the courage to "do the right things poorly" before "doing the right things well."... View Details

Keywords: Sean Silverthorne

05 May 2010
What Do You Think?

Is Denial Endemic to Management?

looking for new ways to solve it" and suggested that the phenomenon applies to organizations as well as individuals. In Steve Sheinkopf's opinion, "Denial is only part of the problem; not understanding your capabilities and resources is a bigger issue."... View Details

Keywords: by Jim Heskett

10 Sep 2014
Blog Post

A Summer Reflection

HBS classes during my internship, I was pleasantly surprised to be thinking about our Leadership and Organizational Behavior (LEAD) class more than anything else. - Stephanie Tupi, MBA 2015 View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

Web

Harvard Business School

Andrew E. Honeycutt (DBA) 1975 An Ethnographic Study of Low-Income Consumer Behavior Hassell H. McClellan (DBA) 1978 One-Bank Holding Companies: a Study of Management Clifford E. Darden (DBA) 1982... View Details

13 Jun 2014
Op-Ed

World Cup Soccer: 770 Billion Minutes of Attention

50 percent share of the television sets turned on at any given night in that country. The Price Of Attention Attention is becoming a scarce resource. Due to consumer behaviors such as multitasking and... View Details

Keywords: by Thales Teixeira; Sports

26 Mar 2019
Working Paper Summaries

Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

Keywords: by Michelle A. Shell and Ryan W. Buell; Health

August 2002 (Revised February 2003)
Case

Siebel Systems: Anatomy of a Sale, Part 2

By: John A. Deighton and Das Narayandas

How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details

Keywords: Business Cycles; Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry