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Show Results For
- All HBS Web
(1,665)
- People (1)
- News (248)
- Research (1,287)
- Events (3)
- Multimedia (2)
- Faculty Publications (752)
- July 2002
- Case
Introducing ... The XFL!
By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman
When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details
Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization
Fournier, Susan M., Stephen A. Greyser, and Seth Schulman. "Introducing ... The XFL!" Harvard Business School Case 503-015, July 2002.
- January 2021 (Revised May 2021)
- Case
Ocado Group: Ready for the Future
By: José B. Alvarez, Damien McLoughlin and Natalie Kindred
Keywords: Growth and Development; Innovation and Invention; Innovation and Management; Innovation Strategy; Innovation Leadership; Strategy; Disruption; Disruptive Innovation; Internet and the Web; Consumer Behavior; Crisis Management; Customer Value and Value Chain; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United Kingdom; United States; Europe
Alvarez, José B., Damien McLoughlin, and Natalie Kindred. "Ocado Group: Ready for the Future." Harvard Business School Case 521-061, January 2021. (Revised May 2021.)
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- Web
Jewish American Heritage Month | Baker Library
organizations who list Jewish People as a population they serve. Browse the Encyclopedia of Associations to locate Jewish American-affiliated organizations, such as professional societies and trade associations. Use Statista's Consumer... View Details
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
which we can build a richer, more accurate profile for users of any age. That allows us to personalize messages more precisely, which is exactly what consumers want. They get irritated by offers that clearly aren’t for them—like the... View Details
Keywords: Jen McFarland Flint
- 12 Sep 2006
- First Look
First Look: September 12, 2006
most intense battles of the cola wars were fought over the $66 billion CSD industry in the United States, where the average American consumes 52 gallons of CSD per year. In a "carefully waged competitive struggle," from 1975 to... View Details
Keywords: Sean Silverthorne
- 01 Jun 2016
- News
Feedback
This pioneering effort is now a multibillion-dollar industry. —Donn Walklet (MBA 1976) via alumni.hbs.edu Community from Cuisine Re: Doug Duda (MBA 1985) Food is love, and love drives consumer behavior. As the developed world becomes... View Details
- 15 Nov 2020
- News
Podcasts Engage New Audiences with HBS
real cold call, but rather an episode of HBS’s “Cold Call” podcast. The School is harnessing this fast-growing medium to disseminated faculty research and ideas and to engage many more people with the work and activities of the School. “Podcasts are approachable. They... View Details
- Fast Answer
Managing Global Operations
information Nexis Uni Business legal news, cases, practices, statures and legislations. It also provides country and company profiles. US Census Bureau: Foreign Trade News, regulations, guide, and data on US foreign trade. Culture and View Details
- 10 Apr 2014
- Blog Post
HBS FIELD 2 - A good sneak-peek into consulting
its way of working: We had to solve a problem in limited time and therefore they made sure that we had access to all the resources we needed. Small meeting with the chief of marketing? Of course! Problems in understanding technology? Let’s ask the relevant engineers.... View Details
Keywords: Consulting
- 01 Dec 2007
- News
Lighten Up
improve stability on trails. The company now holds patents on the technology. It was an innovative product in search of a brand. “Is this really a Timberland idea, we asked ourselves,” Smith recalls. “Timberland is all about leather and stitching. We had... View Details
- 06 Oct 2015
- First Look
October 6, 2015
technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments... View Details
Keywords: Sean Silverthorne
- 13 Apr 2023
- Blog Post
Grolsch Brewing Company: Drink Sustainably
inputs like barley and hops, and any programs they might be considering to source these feedstocks more sustainably or increase their use efficiency. Consumer Behavioral Change. Throughout the tour of sites... View Details
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
the more general reader interested in national parks. The Health Care Consumer’s Manifesto: How to Get the Most for Your Money by Deborah Dove Gordon (MBA 1999) Praeger Health care consumer policy expert Deborah Gordon offers a guided... View Details
- 01 Sep 2008
- News
Is Market Capitalism Headed for Trouble?
wealth and income disparity as a threat to capitalism: Consumer-goods companies are very aware that the markets between the very rich and the poor are disappearing. Those firms are losing the middle ground, where a lot of consumer... View Details
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
marketplaces. The way marketplaces and intermediaries rank offers from sellers or service-providers can be thought of as an incentive system. Economists are well positioned to analyze issues such as short-term user behavior and the... View Details
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
begins to answer. Sarah Jane Gilbert: Why do traditional customer lifetime value formulas break down in a networked setting, and how does your model address those shortcomings? Sunil Gupta: Traditional models of CLV estimate a customer's profit potential based on the... View Details
- 2011
- Chapter
How Does Simplified Disclosure Affect Individuals' Mutual Fund Choices?
By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
We use an experiment to estimate the effect of the SEC's Summary Prospectus, which simplifies mutual fund disclosure. Our subjects chose an equity portfolio and a bond portfolio. Subjects received either statutory prospectuses or Summary Prospectuses. We find no... View Details
Keywords: Information; Corporate Disclosure; Decision Choices and Conditions; Consumer Behavior; Retirement; Personal Finance; Investment Funds; Microeconomics
Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian. "How Does Simplified Disclosure Affect Individuals' Mutual Fund Choices?" In Explorations in the Economics of Aging, edited by David A. Wise, 75–96. Chicago: University of Chicago Press, 2011.
- September 1999 (Revised February 2004)
- Case
Juice Guys (B)
By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details
Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry
Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (B)." Harvard Business School Case 800-123, September 1999. (Revised February 2004.)
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer reviews... View Details
Keywords: Sean Silverthorne