Publications

November 2011
Case

Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry

By: Michael Beer and Ingrid Vargas

In 2011, Celeritas is a leading data communications company in the crowded, highly competitive, and ever-evolving enterprise-network optimization market. Having experienced rapid growth since its founding in 2003, Celeritas has recently seen sales decline and has begun... View Details

Keywords: Technology; Morale; Conflict; Organizational Change; Team Building; Organizational Change and Adaptation; Information Technology; Leadership; Communication; Groups and Teams; Attitudes; Conflict and Resolution; Information Technology Industry; Communications Industry

05 Dec 2023
Research & Ideas

Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)

correct answer more confident than those with incorrect answers, equally confident, or even less confident? When the right people are confident, they dominate the outcomes of markets or organizations, which is beneficial overall. But when... View Details

Keywords: by Kara Baskin

2005
Article

Early Decisions: A Regulatory Framework

By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian

We describe a regulatory framework that helps consumers who have difficulty sticking to their own long-run plans. Early Decision regulations help long-run preferences prevail by allowing consumers to partially commit to their long-run goals, making it harder for a... View Details

Keywords: Hyperbolic Discounting; Self-control; Commitment; Consumer Behavior; Taxation; Attitudes

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Article

Marginality and Problem-Solving Effectiveness in Broadcast Search

By: Lars Bo Jeppesen and Karim R. Lakhani

We examine who the winners are in science problem-solving contests characterized by open broadcast of problem information, self-selection of external solvers to discrete problems from the laboratories of large R&D intensive companies, and blind review of solution... View Details

Keywords: Competition; Open Source Distribution; Knowledge Use and Leverage; Markets; Independent Innovation and Invention; Problems and Challenges; Research and Development; Gender; Science

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May 2013
Case

Wendy Peterson

By: Linda A. Hill and Alisa Zalosh

Wendy Peterson was recently promoted to Vice President of Sales at the Plano, Texas, office of AccountBack, an accounting software and services company. To penetrate a perceived market niche, Peterson hires Fred (Xing) Wu, whose familiarity with and access to Chinese... View Details

Keywords: Leadership; Conflict Management; Salesforce Management; Rank and Position; Performance Evaluation; Management Teams; Cross-Cultural and Cross-Border Issues; Accounting Industry; Texas

Research Summary

STATUS

In his work on status orders, Professor Malter studies the ways in which status orders affect the returns to organizations, the incentives and opportunities in markets, social market structure, and firm decisions. Using data on a highly structured wine region of... View Details

13 Oct 2022
Other Presentation

4 Business Ideas That Changed the World: Disruptive Innovation

By: Amy Bernstein, Rita McGrath, Felix Oberholzer-Gee and Derek van Bever

A roundtable conversation takes stock of Clayton Christensen’s influential theory. This first in a series of roundtable conversations assessing the origins and impact of four breakthrough ideas.

In the 1980s, Clayton Christensen cofounded a startup that... View Details

Keywords: Disruptive Innovation

18 May 2007
Working Paper Summaries

An Empirical Approach to Understanding Privacy Valuation

Keywords: by Luc Wathieu & Allan Friedman

Article

Optimizing Organic Waste to Energy Operations

By: Baris Ata, Deishin Lee and Mustafa H. Tongarlak

A waste-to-energy firm that recycles organic waste with energy recovery performs two environmentally beneficial functions: it diverts waste from landfill and it produces renewable energy. At the same time, the waste-to-energy firm serves and collects revenue from two... View Details

Keywords: Business Ventures; Energy Generation; Renewable Energy; Revenue; Customers; Strategy; Corporate Governance; Wastes and Waste Processing; Environmental Sustainability; Governing Rules, Regulations, and Reforms; Cost Management; Urban Scope

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January 2023 (Revised August 2023)
Case

Veeva Systems and the Transformation to a Public Benefit Corporation

By: Ranjay Gulati and Allison M. Ciechanover

Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the... View Details

Keywords: Transformation; Corporate Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Information Technology Industry; Technology Industry; United States; California

2016
Teaching Note

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone

Teaching Note for Case 314-028. After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide... View Details

Keywords: Nutritional Information; Obesity; Weight Loss; App Development; Business Startups; Nutrition; Health; Information; Mobile and Wireless Technology; Entrepreneurship; Social Enterprise; Information Technology Industry; Health Industry

2008
Case

Thomas Green:Power, Office Politics and a Career in Crisis

By: W. Earl Sasser

The case describes the dilemma of a marketing manager, Thomas Green, who, after being rapidly promoted, is harshly criticized by his boss, Frank Davis. Green and Davis disagree on work styles and market projections. Green believes the sales goals set by Davis are based... View Details

Keywords: Relationships; Personal Development and Career; Conflict and Resolution; Failure; Accounting; Creativity

20 Feb 2001
Research & Ideas

What’s Next for Japan

of the world caught up. The company model was correct but incomplete. It came up short in creating unique market strategy, unique brand images, and unique value propositions. Competition became a zero-sum game. Everybody was imitating... View Details

Keywords: by Hilah Geer

November 2009 (Revised January 2010)
Case

Communispace

By: Anat Keinan

Communispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing... View Details

Keywords: Customer Focus and Relationships; Brands and Branding; Product Launch; Network Effects; Social and Collaborative Networks; Online Technology; Communications Industry; Media and Broadcasting Industry

2019
Working Paper

Why Does Business Invest in Education in Emerging Markets? Why Does It Matter?

By: Valeria Giacomin, G. Jones and Erica Salvaj

This working paper examines why a significant number of businesses have made non-profit investments in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database at the... View Details

Keywords: Philanthropy; CSR; Oral History; Emerging Markets; Education; Reputation; Philanthropy and Charitable Giving; Corporate Social Responsibility and Impact; Business History

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22 Feb 2017
News

What’s the Value of a Like?

July 1994 (Revised August 1998)
Case

The King-Size Company

By: David E. Bell and Dinny Starr Gordon

King-Size is a mail-order company specializing in apparel for big and tall men. The case describes their operations in some detail. Issues include appropriate marketing decisions and expansion strategy. View Details

Keywords: Decisions; Marketing Strategy; Operations; Perception; Expansion; Apparel and Accessories Industry; Web Services Industry

November 2021 (Revised January 2024)
Case

The Global Great Depression, 1929-1939

By: Alberto Cavallo, Sophus A. Reinert and Federica Gabrieli

The Great Depression was, by far, the worst economic contraction of the twentieth century, and some of the most important ideas about both fiscal and monetary policy in the second half of the century were developed in response to it. The economic collapse, which... View Details

Keywords: Great Depression; Economic Conditions; Unemployment; Homelessness; Financial Crisis; History; Economy; Policy; Poverty; Social Issues; Economic Slowdown and Stagnation