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  • All HBS Web  (4,927)
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  • February 2025
  • Article

Improving Customer Compatibility with Tradeoff Transparency

By: Ryan W. Buell and MoonSoo Choi
Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run... View Details
Keywords: Transparency; Customer Selection; Customer Compatibility; Retention; Service Operations; Service Delivery; Marketing Strategy; Marketing Communications; Customer Focus and Relationships; Customer Satisfaction; Banking Industry; Australia
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Buell, Ryan W., and MoonSoo Choi. "Improving Customer Compatibility with Tradeoff Transparency." Management Science 71, no. 2 (February 2025): 1335–1355.
  • November 1999 (Revised February 2000)
  • Case

Woodland Partners: Field of Dreams?

By: Thomas J. DeLong, Ashish Nanda and Theodore D. Seides
Elizabeth Lilly, Richard Rinkett, and Richard Jensen are pondering whether to launch a new investment management firm and, if so, what growth strategy to chart for the potential firm. View Details
Keywords: Goals and Objectives; Decision Making; Problems and Challenges; Business Startups; Business Processes; Growth and Development Strategy; Financial Services Industry
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DeLong, Thomas J., Ashish Nanda, and Theodore D. Seides. "Woodland Partners: Field of Dreams?" Harvard Business School Case 800-070, November 1999. (Revised February 2000.)
  • 30 Jan 2018
  • First Look

January 30, 2018

Abstract—The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet View Details
Keywords: Sean Silverthorne
  • January 2002 (Revised March 2002)
  • Case

Virtualis Systems (Condensed)

By: Michael J. Roberts and Jay O. Light
Focuses on a graduating HBS MBA who has been working part-time with a Web-hosting firm in California. Discusses the question of which of several "business models" make the most sense for the company to pursue. View Details
Keywords: Entrepreneurship; Business Model; Management Analysis, Tools, and Techniques; Growth and Development Strategy; Business Strategy; Cost vs Benefits; SWOT Analysis; Management Practices and Processes; Web Services Industry; California
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Roberts, Michael J., and Jay O. Light. "Virtualis Systems (Condensed)." Harvard Business School Case 802-130, January 2002. (Revised March 2002.)
  • March 2000 (Revised February 2005)
  • Case

Thomas Weisel Partners (B): Year One

By: Thomas J. DeLong, Ashish Nanda and Scott D Landry
After its launch in February 1999, Thomas Weisel Partners experiences rapid growth in its first year. This case details the inaugural year's development and probes what steps the firm should take to continue the momentum. View Details
Keywords: Competitive Strategy; Financial Institutions; Management Teams; Growth Management; Financial Services Industry
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DeLong, Thomas J., Ashish Nanda, and Scott D Landry. "Thomas Weisel Partners (B): Year One." Harvard Business School Case 800-331, March 2000. (Revised February 2005.)
  • 21 Aug 2012
  • First Look

First Look: August 21

customs and port authority data on the international shipments of all U.S. publicly-traded firms, we show that firms are significantly more likely to trade with countries that have a strong resident population near their View Details
Keywords: Sean Silverthorne
  • 20 Oct 2010
  • Working Paper Summaries

Financing Risk and Bubbles of Innovation

Keywords: by Ramana Nanda & Matthew Rhodes-Kropf; Financial Services
  • Program

Aligning Strategy and Sales

marketing, HR, finance, service, or general management Executives in business-to-business product or service companies—or business units of large enterprises—that depend on a direct sales force for all or part of their revenue Executives... View Details

    Benson P. Shapiro

    Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

    Keywords: financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services
    • April 2012 (Revised February 2017)
    • Case

    Dovernet

    By: Robert Simons and Natalie Kindred
    This case illustrates the implications of using stringent performance measurement systems to create performance pressure, motivate employee achievement, and sharpen a firm's competitiveness. It opens by describing the downsides of the ruthlessly competitive culture at... View Details
    Keywords: Motivation and Incentives; Information Technology; Competitive Advantage; Decision Choices and Conditions; Organizational Culture; Performance Evaluation; Compensation and Benefits; Web Services Industry; Web Services Industry; Vancouver
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    Simons, Robert, and Natalie Kindred. "Dovernet." Harvard Business School Case 112-061, April 2012. (Revised February 2017.)
    • 17 Oct 2023
    • HBS Case

    With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

    From software that once came in a box to phone apps that do simple tasks, more products and services are moving to a subscription model—and consumers are feeling it. The average US consumer last year spent $273 a month on 12 paid... View Details
    Keywords: by Jay Fitzgerald; Consumer Products; Information; Information Technology
    • February 2016
    • Supplement

    Financing Curtis LLP

    By: Nikolaos Trichakis
    This is a follow-up to "Curtis LLP: A Case on Cases," HBS case No. 616-049. It explores the challenges facing debtors when dealing with borrowing firms that have operational flexibility. View Details
    Keywords: Management; Operations; Borrowing and Debt; Financial Services Industry
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    Trichakis, Nikolaos. "Financing Curtis LLP." Harvard Business School Supplement 616-050, February 2016.
    • April 2007 (Revised April 2008)
    • Case

    Corrections Corporation of America

    This case illustrates a comprehensive valuation of a publicly traded firm specializing in building and managing prisons. Students must assess the firm's strategy and risks, evaluate key financial reports, derive forecasts of future performance, and use these forecasts... View Details
    Keywords: Financial Statements; Buildings and Facilities; For-Profit Firms; Crime and Corruption; Forecasting and Prediction; Risk Management; Valuation; Service Industry; Service Industry; Service Industry
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    Riedl, Edward J. "Corrections Corporation of America." Harvard Business School Case 107-071, April 2007. (Revised April 2008.)
    • February 2006 (Revised October 2006)
    • Case

    Veridian: Putting a Value on Values

    By: Rakesh Khurana, Joel Podolny and Jaan Margus Elias
    David Langstaff, the CEO of Veridian, a defense company, struggles with the decision of selling the company. Langstaff has concerned himself with inculcalating his organization with the values necessary for superior achievement over the long term. But as a fiduciary,... View Details
    Keywords: Cash; Corporate Governance; Financial Markets; Law; Leadership; Patents; Values and Beliefs; Service Industry; Service Industry
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    Khurana, Rakesh, Joel Podolny, and Jaan Margus Elias. "Veridian: Putting a Value on Values." Harvard Business School Case 406-028, February 2006. (Revised October 2006.)
    • 03 Apr 2008
    • Working Paper Summaries

    Bridge Building in Venture Capital-Backed Acquisitions

    Keywords: by Paul A. Gompers & Yuhai Xuan
    • June 1989 (Revised July 1993)
    • Case

    CIGNA Worldwide

    By: John A. Quelch
    A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details
    Keywords: Multinational Firms and Management; Insurance; Competitive Strategy; Emerging Markets; Trade; Insurance Industry; Europe
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    Quelch, John A. "CIGNA Worldwide." Harvard Business School Case 589-098, June 1989. (Revised July 1993.)
    • 2020
    • Working Paper

    Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

    By: Alvin J. Silk and Ernst R. Berndt
    The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
    Keywords: Economy; Advertising; Spending; Media
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    Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?" NBER Working Paper Series, No. 28161, December 2020.
    • 15 Dec 2009
    • First Look

    First Look: Dec. 15, 2009

    David LaneHarvard Business School Case 210-016 Less than a month after the close of the merger between The Bank of New York and Mellon Financial, managers at the two firms realized that plans for combining their asset View Details
    Keywords: Martha Lagace
    • January 2009
    • Case

    Sue Whitman at MBB Financial

    By: William A. Sahlman
    This case describes some issues confronting the leader of a major investment bank. She is pleased with the financial performance of her firm but concerned about signs of a bubble in the market. View Details
    Keywords: Financial Crisis; Investment Banking; Financial Condition; Performance Effectiveness; Performance Evaluation; Financial Services Industry; Financial Services Industry
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    Sahlman, William A. "Sue Whitman at MBB Financial." Harvard Business School Case 809-115, January 2009.
    • 04 Dec 2006
    • Research & Ideas

    The Money Connection—Understanding VC Networks

    centers like New York to entrepreneurial centers like Silicon Valley and Boston," he explains. "In addition to providing access to information about investments and invitations to join syndicates, firms with broad, far-reaching... View Details
    Keywords: by Julia Hanna; Financial Services
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