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Show Results For
- All HBS Web
(8,134)
- People (49)
- News (2,311)
- Research (3,792)
- Events (19)
- Multimedia (130)
- Faculty Publications (2,295)
- September 2013
- Article
Testimonials Do Not Convert Patients from Brand to Generic Medication
By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds
Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details
Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
- 15 Mar 2024
- HBS Case
Let's Talk: Why It's Time to Stop Avoiding Taboo Topics at Work
could say: “I realize this is a tough month, but the sooner the better. I will schedule a time to discuss this with you next month.” Ask for a meeting with at least 24 hours’ notice. Set a clear agenda when you request the meeting and give the other View Details
Keywords: by Avery Forman
- 28 Apr 2015
- First Look
First Look: April 28
a leap for a company used to selling directly to schools and school districts. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/315053-PDF-ENG Harvard Business School Case 315-052 Zeal: Launching Personalized and Social... View Details
Keywords: Sean Silverthorne
- July–August 2013
- Article
The Network Secrets of Great Change Agents
By: Julie Battilana and Tiziana Casciaro
Change is hard, especially in a large organization. Yet some leaders succeed—often spectacularly—at transforming their workplaces. What makes them able to exert this sort of influence when the vast majority can't? The authors tracked 68 change initiatives in the UK's... View Details
Battilana, Julie, and Tiziana Casciaro. "The Network Secrets of Great Change Agents." Harvard Business Review 91, nos. 7/8 (July–August 2013): 62–68.
- 2008
- Book
Hedgehogs and Foxes: Character, Leadership, and Command in Organizations
By: Abraham Zaleznik
In this compelling look at charismatic leaders and their leadership styles, Abraham Zaleznik asserts that leaders are either "hedgehogs," who view leadership as a single-minded track driven by unwavering rules, or "foxes," who assess and re-evaluate their... View Details
Keywords: Attitudes; Leadership Style; Government and Politics; Power and Influence; Innovation and Invention
Zaleznik, Abraham. Hedgehogs and Foxes: Character, Leadership, and Command in Organizations. Palgrave Macmillan, 2008.
- Program
Behavioral Economics—Virtual
Expand your personal and professional network Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe Build relationships with a diverse group of... View Details
- 10 Jul 2023
- In Practice
The Harvard Business School Faculty Summer Reader 2023
Souls, Healthy Minds by philosopher John Kaag. This book is a fantastic summary of the life and work of William James, the father of modern psychology, and a professor right here at Harvard. James endured intense personal struggles and is... View Details
Keywords: by Dina Gerdeman
- 06 Nov 2023
- Research & Ideas
Did You Hear What I Said? How to Listen Better
heard by another person is essential in a happy relationship, whether that’s communication between romantic partners, a patient and a doctor, or colleagues in the office. And feeling heard at work could make the difference between... View Details
Keywords: by Michael Blanding
- November 2015 (Revised May 2016)
- Case
Aspiring Minds
By: Karim R. Lakhani, Marco Iansiti and Christine Snively
By 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning... View Details
Keywords: Information Technology; Strategy; Higher Education; Technological Innovation; Employment; Technology Industry; India; China
Lakhani, Karim R., Marco Iansiti, and Christine Snively. "Aspiring Minds." Harvard Business School Case 616-013, November 2015. (Revised May 2016.)
- February 2004 (Revised April 2004)
- Case
Orchid Partners: A Venture Capital Start-up
By: Myra M. Hart and Kristin Lieb
The development of a new venture partnership and the challenges associated with raising its first fund are chronicled. The decision to focus on early-stage investments, the determination of the appropriate size of the fund, the fund-raising process, and the steps in... View Details
Keywords: Business Startups; Venture Capital; Entrepreneurship; Problems and Challenges; Partners and Partnerships; Investment; Motivation and Incentives; Financing and Loans; Personal Development and Career
Hart, Myra M., and Kristin Lieb. "Orchid Partners: A Venture Capital Start-up." Harvard Business School Case 804-138, February 2004. (Revised April 2004.)
- March 2021 (Revised August 2023)
- Case
Helen Keller: Changing the World
By: Robert Simons and Shirley Sun
This case describes the rise of Helen Keller who at 19 months became deaf and blind. Refusing to be sidelined from life, Keller showed great determination in learning how to communicate with others, employing tutors and travelling to Boston to enroll in the Perkins... View Details
Keywords: Mission And Purpose; Values And Beliefs; Success; Diversity; Leading Change; Personal Development and Career; Personal Characteristics; Power and Influence
Simons, Robert, and Shirley Sun. "Helen Keller: Changing the World." Harvard Business School Case 121-071, March 2021. (Revised August 2023.)
- September 1992
- Case
Star Cablevision Group (A): Harvesting in a Bull Market
First case in a series of six cases that follow the experience of a cable television company as it adjusts to the rapid rise and precipitous decline of the stock market in the late 1980s. In this case Don Jones, the company's founder and owner, sees the rise in public... View Details
Keywords: Behavioral Finance; Financial Markets; Corporate Entrepreneurship; Business Startups; Restructuring; Corporate Strategy; SWOT Analysis; Wealth; Business Cycles; Entertainment and Recreation Industry
Sahlman, William A. "Star Cablevision Group (A): Harvesting in a Bull Market." Harvard Business School Case 293-036, September 1992.
- March 2008
- Supplement
Patel Food and Chemicals Private Limited (C)
By: Felda Hardymon and Ann Leamon
Alok Patel, the founder and chairman of a Gujarat-based, privately held edible oils processor, is considering long-term liquidity opportunities for the company and its investors. He could list the company on one of the Indian exchanges, opt for a trade sale, or acquire... View Details
Keywords: Financial Liquidity; Financial Management; Mergers and Acquisitions; Going Public; Opportunities; Chemical Industry; Food and Beverage Industry; Gujarat
Hardymon, Felda, and Ann Leamon. "Patel Food and Chemicals Private Limited (C)." Harvard Business School Supplement 808-144, March 2008.
- March 1999
- Article
Practices for Managing Information Flows Within Organizations
By: Joel Demski, Tracy Lewis, Dennis Yao and Huseyin Yildirim
Firm organization determines how coworkers communicate and how information flows within the firm. Banking, accounting, consulting, and legal firms process proprietary information which their clients wish to protect. The firm's ability to safeguard and manage... View Details
Keywords: Information Management; Management Practices and Processes; Safety; Governance Controls; Customer Focus and Relationships
Demski, Joel, Tracy Lewis, Dennis Yao, and Huseyin Yildirim. "Practices for Managing Information Flows Within Organizations." Journal of Law, Economics & Organization 15, no. 1 (March 1999): 107–131. (Harvard users click here for full text.)
- 05 Mar 2015
- News
Wearable Tech Enables New Era of Employee Monitoring
- 19 Mar 2020
- News
"Surfing Vietnam & Finding Your EDGE"
- 11 Jun 2018
- News
How being a rebel at work gets you ahead
- 09 Dec 2016
- Video
Digital Innovation and Transformation: Goggles Not Required
- September 2017
- Case
Sensing (and Monetizing) Happiness at Hitachi
By: Ethan Bernstein and Stephanie Marton
Inspired by research linking happiness and productivity, Hitachi had invested in developing new “people analytics” technologies to help companies increase employee happiness. Hitachi had begun manufacturing high-tech badges that quantify a wearer’s activity patterns.... View Details
Keywords: People Analytics; Japan; Sociometers; Wearables; Interpersonal Communication; Human Resources; Happiness; Technology Industry; Japan
Bernstein, Ethan, and Stephanie Marton. "Sensing (and Monetizing) Happiness at Hitachi." Harvard Business School Case 418-019, September 2017.
- 25 Feb 2019
- Research & Ideas
How Gender Stereotypes Kill a Woman’s Self-Confidence
somewhere, reaching out to make sure the person is encouraged, recognized, and rewarded—not just once, but repeatedly—could be a helpful thing to do.” With this new data on gender stereotyping, Coffman and her colleagues hope their work... View Details
Keywords: by Dina Gerdeman