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- All HBS Web
(4,620)
- Faculty Publications (1,212)
Show Results For
- All HBS Web
(4,620)
- Faculty Publications (1,212)
Digital
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- Teaching Interest
Driving Digital Strategy
Technology, like a relentless force of nature, is reshaping industries at an unprecedented pace. It poses a threat to those who resist and fail to adapt. But it also presents unparalleled opportunities to those audacious enough to harness its... View Details
- Teaching Interest
Driving Digital Strategy (DIGS)
- Teaching Interest
Executive Education - Owner/President Management Program
Delivered in three units that span 24 months over three calendar years, the Owner/President Management (OPM) program is a transformative learning experience that boosts leadership skills and the value of participants’ enterprises. Sinozich teaches the Finance... View Details
- Teaching Interest
Harvard Business Analytics Program: Operations and Supply Chain Management
- Forthcoming
- Article
Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Article
Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores
- Teaching Interest
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Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
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Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details