Customer Behavior - Publications - Faculty & Research

06 Dec 2018
News

Source Code

from every other life form on the planet. (The “old” brain—that lower rear 30 percent—is responsible for more rote behaviors and drives: breathing, heartbeat, reflexes; anger, hunger, sex.) And this is how we learn—by moving through the... View Details

Keywords: Dan Morrell; illustrations by Daniel Hertzberg

06 Feb 2025
News

How to Judge Your Next Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Clay Christensen was a legendary professor and thinker and his “Jobs to Be Done” theory—this idea that customers buy products to solve problems—was one of his iconic intellectual contributions.... View Details

30 Apr 2019
First Look

New Research and Ideas, April 30, 2019

of home buyers, investors, and regulators. Using the latest research in psychology and behavioral economics, they present a new theory of belief formation that explains why the financial crisis came as such a shock to so many people—and... View Details

Keywords: Dina Gerdeman

27 Mar 2012
First Look

First Look: March 27

joint evaluation, making joint evaluation the money-maximizing evaluation procedure. Our findings are compatible with a behavioral model of information processing and with the System 1/System 2 distinction in View Details

Keywords: Carmen Nobel

01 Mar 2011
First Look

First Look: March 1

channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also raises new challenges. These include the higher likelihood of costly product returns when customers' ability to... View Details

Keywords: Sean Silverthorne

14 Dec 2011
Research & Ideas

The New Measures for Improving Nonprofit Performance

challenge, which is aligning the interests of different stakeholders. When you think about a business, ideally the customers are paying for a product that generates revenue for the firm, which ultimately generates value in the form of... View Details

Keywords: by Julia Hanna

07 Sep 2011
First Look

First Look: Sept. 7

virtually all of them shared a deep concern for the sustainability of the market system, but their beliefs about how to respond varied widely. Some said that changing their behavior would be unnecessary or even inappropriate. Others were... View Details

Keywords: Sean Silverthorne

11 Apr 2017
First Look

First Look at New Research, April 11

forthcoming Journal of Accounting & Economics Career Concerns of Banking Analysts By: Horton, Joanne, George Serafeim, and Shan Wu Abstract—We study how career concerns influence banking analysts' forecasts and how their forecasting View Details

03 Jan 2017
First Look

January 3, 2017

assess the company's growth strategy and develop a model to value a prospective customer to the company's website. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/217026-PDF-ENG Harvard Business School Case 517-006 The Los... View Details

Keywords: Carmen Nobel

01 Dec 2010
News

The Transformers

idea was to take the best thinking of the for-profit sector and customize it in ways that would actually make it useful for nonprofits,” recalls Bradach. “We really were in uncharted territory and learning as much as we were teaching,”... View Details

Keywords: Roger Thompson; Management, Scientific, and Technical Consulting Services; Professional Services

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details