Creativity - Publications - Faculty & Research

22 Aug 2005
Research & Ideas

The Hard Work of Failure Analysis

the hospital quickly followed their example, finding the idea compelling and practical. In the pharmaceutical industry, about 90 percent of newly developed drugs fail in the experimental stage, and thus drug companies have plenty of opportunities to analyze failure.... View Details

Keywords: by Amy Edmondson & Mark D. Cannon

01 Apr 2020
Blog Post

The Product Design Sprint - 5 Things I Learned in Launch Lab 1

ideas into primary categories, and then use those overarching principals to inform our actual designs. This process helped us be creative in a controlled way and led us to great solutions. 5. Remember, your team is everything. For any new... View Details

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

get. Alan Horn (MBA 1971) Chief Creative Officer, Disney Studios Content Business Should Lead the Way BIO It is time for business leaders to respond to the challenge of climate change in a powerful and effective way. It is clear—and... View Details

01 Sep 2023
News

End Game

Illustration by James Steinberg In the 1960s and 1970s, as the environmental movement dawned in the United States, a new generation of activist-minded entrepreneurs appeared. Among them were companies like Body Shop, Aveda, Tom’s of Maine, and Whole Foods—all founded... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

01 Jun 2022
News

A Sustainable Solution for Fashion

creative decisions that really matter, while the repeatable actions are done by a sophisticated machine.” Theuerkauf came to HBS with a good understanding of the problem. He and Stockmann formulated the Syrup solution after meeting in... View Details

Keywords: April White

Web

Career Support - Business & Environment

from their own experience in the field. BEI i-lab Expert Resources - Climate Experts In partnership with BEI, Harvard i-lab offers the opportunity to meet with Climate Experts in a variety of industries. Expert Resources include serial entrepreneurs, venture... View Details

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

ongoing enticement for Birnbaum and the other alumni interviewed for this article. "Luxury goods are in essence a highly creative field," notes Thuy T. Tranthi (HBS MBA '93), president of Thomas Pink USA, the London-based... View Details

Keywords: by Julia Hanna; Consumer Products

Web

Frequently Asked Questions | HBS Online

participation evaluated? Your participation score will be based on the quality of your contributions across four areas: Required in-course elements, such as in-course reflections, cold calls, and shared reflections Peer Help (answering questions, sharing particularly... View Details

23 May 2018
News

Claudio L. Haddad, OPM 12, 1987

Walking the halls of Insper, which now enrolls 10,000 students, one sees that Haddad has harnessed the vitality and creativity that is so prevalent in São Paulo: There are vibrant photos in the hallways and modern, modular classrooms... View Details

Keywords: Susan Young

01 Aug 1998
News

High Honors

executive, she was promoted in 1988 to president of the Nabisco Biscuit Company, the largest operating unit of the Nabisco Foods Group. It was at Nabisco that Marram's creative business sense came into full bloom. In 1989, the first year... View Details

06 May 2021
HBS Case

How Four Women Made Miami More Equitable for Startups

1990s to build an entrepreneurial ecosystem that could harness its business-minded immigrant population. Strategic investment had given rise to creative events and spaces, like the international Art Basel fair in Miami, new performing... View Details

Keywords: by Carolyn DiPaolo

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

conversation." From 1.0 To 2.0 The museum's head of digital, John Stack, and head of content and creative director Jane Burton, recruited curators, conservators, and archivists to blog about their behind-the-scenes experiences in a... View Details

Keywords: by Michael Blanding; Education

01 Jun 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details

18 Apr 2000
Research & Ideas

Learning in Action

months. During the test period, Bean encourages extensive feedback at all times, and formally solicits feedback at three points: when the product is first received, at the midpoint, and at the end of the test. The midpoint evaluations are especially revealing because... View Details

Keywords: by David A. Garvin

Fall 2020
Article

Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa

By: Michael A. Wheeler

Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from... View Details

Keywords: Art; Negotiation; Arts

Citation

Find at Harvard

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

creative or integrative thinking, or experiential learning and project work. A few schools were cutting-edge in one or more of these areas. Other schools felt that the business school community as a whole had a long way to go. So while... View Details

Keywords: by Martha Lagace; Education

19 Aug 2021
Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

business priorities ahead of addressing employee dissatisfaction. While this approach may be business as usual for many organizations, it can erode employee trust, hurt productivity, dampen creativity and innovation, and increase... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

business markets, and the "trade" (wholesalers and retailers) in consumer goods markets. Marketing was cerebral, creative and long-term oriented; and sales was action-oriented, relationship-focused, and short term. But, the... View Details

Keywords: by Benson Shapiro

22 Feb 2022
News

New Urban Order

that they want to invest in for the long term.” “Private equity firms look at water as a critical asset that they want to invest in for the long term.” But the path to further innovations and technology in the water space, says Littlefield, needs some View Details

Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services

Web

Harvard Business School

Creative Services for Jazz at Lincoln Center; and leading marketing strategy and execution for industry giants Universal Music Group, Sony Music, Warner Bros. Records, and MCA. Joyner has created and executed some of the industry's most... View Details

Publications