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Show Results For
- All HBS Web
(1,926)
- News (346)
- Research (1,270)
- Events (10)
- Multimedia (26)
- Faculty Publications (851)
Louis F. Bantle
During his tenure as CEO, Bantle generated a 10-fold increase in revenues (from $100 million to $1 billion) for United States Tobacco. He divested of non-core operating units and launched a major advertising initiative which enabled UST... View Details
Keywords: Food & Tobacco
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
facing the Internet. Note that in the newspaper industry, digital content initially started with different advertising customers, a different business model, and a whole set of performance characteristics that made it appear unattractive... View Details
- 01 Apr 2000
- News
New Exhibit Highlights Turning Point for American Business
on display in Morgan Hall, titled "The Emergence of Modern American Business." The exhibit features large black-and-white photographs, colorful advertising cards, informative broadsides, and other memorabilia selected from the Baker... View Details
Keywords: Nancy O. Perry
- 21 Jul 2010
- News
Mad Men, the Early Era
Related research Dare to Be Different Should You Bring Advertising Expertise in House? Improving Brand Recognition in TV Ads Step into the lobby of the Baker Library | Bloomberg Center and you’ll find an exhibit that coordinates well with... View Details
John A. Ewald
Ewald is responsible for taking Avon public and beginning Avon’s international expansion. He is also credited with introducing the historic “Avon Calling” advertising campaign. During his CEO tenure, Ewald produced 23 years of consecutive... View Details
Keywords: Personal Care & Home Products
Daniel F. Gerber
Gerber created the baby foods market as well as the company’s advertising campaign - the “Gerber Baby,” a symbol that became world-famous. By 1973, Gerber was the world’s largest supplier of baby foods with sales of $278 billion. Gerber... View Details
Keywords: Food & Tobacco
Millard S. Drexler
Drexler helped to transform The Gap from a “me-too” retailer of Levi’s and private label jeans into a fashion icon. He simplified the brand’s product line and invested heavily in provocative advertising which made The Gap a recognizable... View Details
Keywords: Fabric & Apparel
Joseph F. Cullman III
Cullman increased Philip Morris sales from $440 million to $2.6 billion in 1973. Cullman’s crowning achievement was capturing the male demographic for Marlboro cigarettes. He did this by developing a new Marlboro package, and establishing the “Marlboro Man” View Details
Keywords: Food & Tobacco
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
In a recent op-ed piece for the Sunday London Times, Harvard Business School professor John Quelch warned that popular U.S. brands could be in for a rough ride overseas should anti-American sentiment grow over President Bush's handling of Iraq. In this e-mail... View Details
Keywords: by Sean Silverthorne
Herbert F. Johnson
Johnson built his company through extensive advertising (it was the first to establish company sponsorship of a radio show), and in many ways, changed the way Americans lived. He introduced such diverse household products as: “Raid”- the... View Details
Keywords: Personal Care & Home Products
Bowman Gray
Gray developed the famous advertising slogan for Camel cigarettes: “I’d walk a mile for a Camel.” An early radio advertiser, Gray sponsored the Camel Pleasure Hour in the 1930s. Gray led the campaign against Lucky Strike, which vied with... View Details
Keywords: Food & Tobacco
Abe Plough
Coppertone suntan lotion, St. Joseph Aspirin and Maybelline cosmetics. While spending up to 25% of revenues on advertising to create household brand names, Plough generated top-level financial returns for several years. View Details
Keywords: Healthcare
Will K. Kellogg
Kellogg invented corn flakes and created a breakfast cereal empire. Practicing pioneering advertising techniques, he managed to change the American breakfast style. Today, the Kellogg Company carries on the tradition of innovative View Details
Keywords: Food & Tobacco
Leroy A. Lincoln
Under Lincoln’s leadership, Metropolitan became an ardent supporter and provider of public health education while his company achieved record levels of profitability. For many years, the company promoted health and safety through View Details
Keywords: Finance
George H. Hartford
Expanding beyond its initial base of imported tea products, Hartford established one of the largest chains of grocery stores, The Great Atlantic and Pacific Tea Company (A&P) in the United States. Hartford was an early proponent of View Details
Keywords: Retail
- October 2015 (Revised October 2016)
- Case
Paez
By: Jill Avery, Maria Fernanda Miguel and Laura Urdapilleta
Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cause. Paez's... View Details
- 15 Aug 2021
- News
You’ve Never Heard of the Biggest Digital Media Company in America
The New York Times recently profiled Red Ventures, led by CEO and cofounder Ric Elias (MBA 1994), calling the company “perhaps the biggest digital publisher in America, a 4,500-employee juggernaut that says it has roughly $2 billion in annual revenues, a conservative... View Details
- Career Coach
Ellen Harris
that may not be readily obvious. Her background in advertising and marketing, and subsequently Organizational Behavior and Development/Facilitation/Consulting, shaped her belief that students and alumni generally have a good idea of their... View Details
Keywords: Consulting; Consumer Products; Education; Hospitality; Manufacturing; Retail; Social Enterprise
L. Lowry Mays
Beginning with one small radio station in 1972, Mays went on to create a massive media empire under the name Clear Channel Communications. Mays was particularly aggressive in acquiring new entities as deregulation spread to the radio and telecommunications industries.... View Details
Keywords: Entertainment & Broadcast Media
Robert E. (Ted) Turner
Taking over his father’s outdoor advertising company in 1963, he immediately began expanding it beyond its core billboard business, acquiring Atlanta television’s Channel 17. Securing programming from national networks, showing “light... View Details
Keywords: Entertainment & Broadcast Media