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  • May 2021 (Revised February 2024)
  • Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

proposals, and quality evaluations for more than 12,000 evaluator-proposal pairs. The analysis shows that solicitations offering a personal reward for top submissions boost participation rates without affecting submission quality. We show... View Details
Keywords: Dina Gerdeman
  • November 7, 2017
  • Article

Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions

By: Reto Hofstetter, Roland Rüppell and Leslie John
With the advent of social media, the impressions people make on others are based increasingly on their digital disclosures. Yet digital disclosures can come back to haunt, making it challenging for people to manage the impressions they make. In field and online... View Details
Keywords: Disclosure; Privacy; Self-presentation; Impression Formation; Behavior; Perspective; Internet and the Web; Social Media
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  • June 2021
  • Case

HelloSelf: Launch

By: John R. Wells and Benjamin Weinstock
In April 2021, Charles Wells, founder and CEO of HelloSelf was reflecting on the company’s progress since it launched two years earlier. HelloSelf’s goal was to help the mentally ill recover and those who were mentally fit to stay well and feel even better. To do this,... View Details
Keywords: Mental Health; Health Care and Treatment; Internet and the Web; Growth and Development Strategy; Great Britain
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  • 29 Oct 2012
  • Research & Ideas

Are You Paying a Tip--or a Bribe?

according to Magnus Thor Torfason, an assistant professor in Harvard Business School's Entrepreneurial Management Unit. His article for Social Psychological & Personality Science, "Here's a Tip: Prosocial Gratuities Are Linked to... View Details
Keywords: by Dina Gerdeman
  • 01 Apr 2013
  • Research & Ideas

First Minutes are Critical in New-Employee Orientation

Science Quarterly, a research team finds that shifting the focus to an employee's personal identity leads to an increase in both employee retention and customer satisfaction. "Organizations will talk about recruiting from outside the... View Details
Keywords: by Carmen Nobel; Web Services; Web Services; Web Services
  • 08 Sep 2014
  • Research & Ideas

The Strategic Way To Hire a Sales Team

little performance variability—because the tasks are standard, because the firm or industry has reduced variability, or because the business model limits the bandwidth of performance variance. Think about the difference between sales personnel at Nordstrom, where View Details
Keywords: by Carmen Nobel
  • 25 Apr 2007
  • Research & Ideas

Feeling Stuck? Getting Past Impasse

Most people at one time or another feel as if they are just spinning their wheels, unable to gain traction either in career or in life. This feeling of being stuck in one place, while troubling, is part of a necessary crisis leading to View Details
Keywords: by Martha Lagace
  • Web

Contact Us - Research Computing Services

Contact Us Contact Us If you happen to be off campus or would prefer to attend virtually for any reason, you can also join us via Zoom: Web Conference Link: https://hbs.zoom.us/j/479352769 Audio-only Phone Dial In: 888-475-4499 (US... View Details
  • 09 Jan 2007
  • First Look

First Look: January 9, 2007

their role. Those who can acknowledge their misconceptions have a far greater chance of success. For example, new managers typically assume that their position will give them the authority and freedom to do what they think is best. Instead, they find themselves... View Details
Keywords: Martha Lagace
  • Web

Advisory Board - Entrepreneurship

and marketplaces, including both advertising-supported and fee-based services. Today, CNET Networks' online properties attract more than 66 million Web users each month ranging form C-level executives and IT professionals to technology or... View Details
  • 08 Dec 2015
  • First Look

December 8, 2015

Regulate Companies like Airbnb and Uber? By: Edelman, Benjamin G., and Damien Geradin Abstract—New software platforms use modern information technology, including full-featured web sites and mobile apps, to allow service providers and... View Details
Keywords: Sean Silverthorne
  • Web

Winners & Runners-Up | New Venture Competition

tech-enabled nannies. Social Enterprise Track, 2017 Flare Quinn Fitzgerald (MBA 2017) Sara de Zarraga (MBA 2017) Social Enterprise Track Winner Flare is reinventing personal security by creating tech-enabled safety devices for women. Juva... View Details
  • 31 Aug 2021
  • Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

should do: “agitate, innovate, and orchestrate.” Ordinary people can effect change After all, people lower down the organizational ladder, who may seem to have little influence, often have far more power than they realize to change their workplaces, View Details
Keywords: by Jay Fitzgerald
  • 11 May 2009
  • Research & Ideas

The IT Leader’s Hero Quest

character of the CEO and allows Barton to "walk in the shoes" of the CEO to see from his perspective why he didn't follow Barton's recommendation. Q: Barton seems to accept and perhaps appreciate the different personalities and... View Details
Keywords: by Martha Lagace
  • Web

Help - Research Computing Services

prevalent method of contacting RCS and is recommended as it facilitates matching the request to the person on the team best suited to address the inquiry. Clients typically receive an email response within a business day. What is the... View Details
  • 19 Mar 2014
  • Research & Ideas

A Brand Manager’s Guide to Losing Control

chips, now sold by the company. This year's submissions include Smoky Brisket and Tzaziki. The glut of easily accessible information on the Web has birthed The Age of Transparency, turning millions of consumers into amateur journalists.... View Details
Keywords: by Carmen Nobel; Advertising
  • 01 Jun 2024
  • News

Competing in the Age of AI

Above: Karim Lakhani discussed GenAI with alumni during his presentation at When Professor Karim Lakhani leads discussions about generative artificial intelligence (GenAI), he often begins by asking audience members to stand if they’ve used an AI tool like ChatGPT or... View Details
Keywords: April White
  • April 2000 (Revised May 2000)
  • Case

Capital One Financial Corporation

By: Bharat N. Anand, Michael G. Rukstad and Christopher Paige
Designed to explore the structure, implementation, and sustainability of an information-based strategy (IBS) undertaken by Capital One during the 1990s. Particular issues of interest are the impact of mass customization on industry structure, the ability to transfer... View Details
Keywords: Competitive Strategy; Customization and Personalization; Industry Structures; Internet and the Web; Innovation Strategy; Knowledge Use and Leverage; Financial Services Industry; United States
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  • 11 Mar 2024
  • News

In Harmony

Anonymous Content, the US production company behind Spotlight and The Revenant, and Korea’s Anthology Studios. Deeply personal and highly autobiographical, Offerings tells the story of Dae Joon, who comes to the United States from Seoul... View Details
Keywords: Julia Hanna; photograph by Jun Michael Park