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All HBS Web
(793)
- News (273)
- Research (347)
- Events (3)
- Multimedia (16)
- Faculty Publications (202)
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- 2015
- Working Paper
Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud
By: Michael Luca and Georgios Zervas
Consumer reviews are now part of everyday decision-making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit...
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Keywords:
Information;
Competition;
Internet and the Web;
Ethics;
Reputation;
Social and Collaborative Networks;
Retail Industry;
Food and Beverage Industry
Luca, Michael, and Georgios Zervas. "Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud." Working Paper. (May 2015. Revise and resubmit, Management Science.)
- July 2008 (Revised March 2010)
- Case
McDonald's Plan to Win (A)
By: Ramon Casadesus-Masanell, Karla Ingrid Gravis and Annette Kristine Rodriguez
As of 2007, McDonald's had made significant progress on its “Plan to Win,” and the company was rewarded by reaching an all-time high share price. However, McDonald's competitors had expanded beyond the typical fast food giants, such as Wendy's and Burger King, as...
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- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
in some cases, less finished-product testing. Outsourcing food safety testing A growing number of food manufacturers, grocery stores, and restaurants are choosing to outsource some or all of their food testing—and in many cases, they are...
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- May 2014 (Revised January 2015)
- Case
Gastón Acurio: A Recipe for Success
By: Anat Keinan, Michael Norton, German Echecopar and Cintra Scott
Gastón Acurio, star chef and restaurateur from Peru, must decide whether and how to adapt his signature Peruvian cuisine to local tastes as he opens restaurants in new countries.
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Keinan, Anat, Michael Norton, German Echecopar, and Cintra Scott. "Gastón Acurio: A Recipe for Success." Harvard Business School Case 514-014, May 2014. (Revised January 2015.)
- May 1998 (Revised October 2001)
- Case
Taco Bell Inc. (1983-1994)
By: Lynda M. Applegate, Leonard A. Schlesinger and Dave DeLong
Details the actions of John Martin, newly named CEO, as he leads Taco Bell through a decade of incremental and radical changes. By the end of the case, total system sales within Taco Bell, a Mexican style fast-food restaurant chain and a division of PepsiCo, have grown...
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Keywords:
Business Subsidiaries;
Transformation;
Economic Growth;
Food;
Leadership Style;
Growth and Development Strategy;
Organizational Design;
Performance Effectiveness;
Food and Beverage Industry;
Service Industry;
Mexico
Applegate, Lynda M., Leonard A. Schlesinger, and Dave DeLong. "Taco Bell Inc. (1983-1994)." Harvard Business School Case 398-129, May 1998. (Revised October 2001.)
- September 2000 (Revised November 2000)
- Case
Panda Management Company, Inc.
Panda Management Co. is the largest Chinese restaurant chain in the United States. At the time of the case, Panda is facing multiple problems in operations, mostly stemming from rapid growth, and must choose a path for expansion.
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West, Jonathan, and Susan Harmeling. "Panda Management Company, Inc." Harvard Business School Case 601-050, September 2000. (Revised November 2000.)
- 2022
- Working Paper
Getting on the Map: The Impact of Online Listings on Business Performance
By: Michael Luca, Abhishek Nagaraj and Gauri Subramani
We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as...
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Keywords:
Small Business;
Internet and the Web;
Revenue;
Digital Marketing;
Food and Beverage Industry
Luca, Michael, Abhishek Nagaraj, and Gauri Subramani. "Getting on the Map: The Impact of Online Listings on Business Performance." Harvard Business School Working Paper, No. 23-031, December 2022.
- 2011
- Case
Wrapitup
By: W. Earl Sasser
A restaurant chain based in California offers made-to-order sandwich wraps using fresh, healthy ingredients. The founders of the company take a very active role in day-to-day business and tightly control every aspect of the restaurant operation from hiring store...
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- May–June 2023
- Article
Which Firms Gain from Digital Advertising? Evidence from a Field Experiment
By: Weijia Dai, Hyunjin Kim and Michael Luca
Measuring the returns of advertising opportunities continues to be a challenge for many
businesses. We design and run a field experiment in collaboration with Yelp across 18,294
firms in the restaurant industry to understand which types of businesses gain more from...
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Dai, Weijia, Hyunjin Kim, and Michael Luca. "Which Firms Gain from Digital Advertising? Evidence from a Field Experiment." Marketing Science 42, no. 3 (May–June 2023): 429–439.
- October 2023 (Revised January 2024)
- Case
McDonald's Board of Directors (A)
By: Lynn S. Paine and Will Hurwitz
In October 2019, the McDonald’s Corporation board of directors, chaired by Enrique Hernandez, Jr., gathered to learn the results of their outside counsel’s investigation into the conduct of the CEO. On the surface, the iconic fast-food chain was thriving as growing...
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Keywords:
Board Of Directors;
Board Chair;
Board Decisions;
Business Ethics;
Corporate Boards;
Fast Food;
Franchising;
Legal Aspects Of Business;
Legal Battle;
Legal Settlement;
Misconduct;
Regulation;
Reorganization;
Restaurant Industry;
Sexual Harassment;
Shareholders;
Stakeholder Management;
Strategy And Execution;
Turnaround;
Corporate Accountability;
Corporate Governance;
Culture;
Executive Compensation;
Leadership;
Management;
Ethics;
Governing and Advisory Boards;
Business and Stakeholder Relations;
Food and Beverage Industry;
Illinois;
United States
Paine, Lynn S., and Will Hurwitz. "McDonald's Board of Directors (A)." Harvard Business School Case 324-044, October 2023. (Revised January 2024.)
- August 2016 (Revised January 2020)
- Case
Breakfast at the Paramount
By: Ryan W. Buell
The Paramount is a 44-seat diner on Charles Street in the Beacon Hill neighborhood of Boston. A frequent "Best of Boston" award winner, the restaurant is a perennial favorite among locals and tourists, particularly for brunch on the weekends, when lines often stretch...
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Keywords:
Food;
Management Practices and Processes;
Service Delivery;
Service Industry;
Food and Beverage Industry;
Boston
Buell, Ryan W. "Breakfast at the Paramount." Harvard Business School Case 617-011, August 2016. (Revised January 2020.)
- 04 Oct 2011
- Working Paper Summaries
Reviews, Reputation, and Revenue: The Case of Yelp.com
- November 2014 (Revised July 2019)
- Case
Cravia: Launching High Growth Ventures in the Middle East
By: Lynda Applegate and Michael Norris
Walid Hajj (HBS '95), CEO of Dubai-based restaurant franchising company Cravia considers how best to expand his business in the fast-growing Gulf region. Should he add more American brands, expand to nearby countries, or open more of his current lineup of restaurants?
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Keywords:
Entrepreneurship In Emerging Markets;
Entrepreneurs;
Middle East;
Franchise;
Food Retail Franchising;
Franchise Ownership;
Entrepreneurship;
Emerging Markets;
Expansion;
Food and Beverage Industry;
United Arab Emirates;
Dubai
Applegate, Lynda, and Michael Norris. "Cravia: Launching High Growth Ventures in the Middle East." Harvard Business School Case 315-049, November 2014. (Revised July 2019.)
- September 2017
- Case
From 80 Thoreau to Mooncusser Fish House & Moon Bar (A)
By: Lena G. Goldberg and Sandra Bahous
After extensive planning, Ian Calhoun, (MBA 2010) who was also a chef trained in Paris at Le Cordon Bleu, and two co-founders launched 80 Thoreau, a “progressive fine dining” restaurant in Concord, Massachusetts, that became a local favorite as well as a special...
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Keywords:
Small Business;
Expansion;
Decision Choices and Conditions;
Consumer Products Industry;
Food and Beverage Industry;
Boston;
Cambridge
Goldberg, Lena G., and Sandra Bahous. "From 80 Thoreau to Mooncusser Fish House & Moon Bar (A)." Harvard Business School Case 318-065, September 2017.
- September 2020 (Revised October 2020)
- Case
Briscola—Pizza Society: Scaling Affordable Luxury
By: Gary P. Pisano and Federica Gabrieli
Riccardo Cortese and Federico Pinna were the CEOs of Briscola—Pizza Society, a restaurant chain they had founded in 2014 with a clear ambition: create a distinctive international pizza chain that would combine a fast-casual format with the devotion to quality that...
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Keywords:
Entrepreneurship;
Growth and Development Strategy;
Expansion;
Geographic Location;
Business Model;
Ownership Type;
Food and Beverage Industry;
Europe;
Italy
Pisano, Gary P., and Federica Gabrieli. "Briscola—Pizza Society: Scaling Affordable Luxury." Harvard Business School Case 621-031, September 2020. (Revised October 2020.)
- 18 Oct 2011
- First Look
First Look: October 18
expenditures, general consumer inability to budget and forecast, bank incentives, and community norms and social capital. Furthermore, using both national data and a natural experiment, we find that access to payday lending seems to lead to higher rates of involuntary...
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Keywords:
Sean Silverthorne
- December 2004 (Revised June 2005)
- Case
Chez Cora
By: David E. Bell, Hal Hogan and Carin-Isabel Knoop
Chez Cora is a chain of breakfast restaurants that successfully expanded from Quebec to Ontario. Is it organized appropriately for more growth? Could the concept work in the United States? If so, how should a migration to the United States be structured? Includes color...
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Keywords:
Food;
Global Strategy;
Innovation Strategy;
Growth Management;
Service Operations;
Food and Beverage Industry;
Service Industry;
Canada;
United States
Bell, David E., Hal Hogan, and Carin-Isabel Knoop. "Chez Cora." Harvard Business School Case 505-054, December 2004. (Revised June 2005.)
- December 2016
- Article
Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud
By: Michael Luca and Georgios Zervas
Consumer reviews are now part of everyday decision making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit...
View Details
Luca, Michael, and Georgios Zervas. "Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud." Management Science 62, no. 12 (December 2016): 3412–3427.
- December 1998 (Revised May 1999)
- Case
Flagstar Companies, Inc.
By: Stuart C. Gilson and Jeremy Cott
A large restaurant chain undergoes a leveraged buyout and subsequent recapitalization. Financial and operating problems at the company force it to consider various restructuring options, including a "prepackaged" Chapter 11 exchange offer to its public bondholders. A...
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Keywords:
Leveraged Buyouts;
Restructuring;
Capital;
Insolvency and Bankruptcy;
Debt Securities;
Financial Services Industry;
United States
Gilson, Stuart C., and Jeremy Cott. "Flagstar Companies, Inc." Harvard Business School Case 299-038, December 1998. (Revised May 1999.)
- January 2019 (Revised January 2020)
- Case
Chiacchierone's Owners Chat About Tipping
By: Lena G. Goldberg and Michael S. Kaufman
The founders of a successful upscale restaurant operating with a "no-tipping" policy are faced with employee defections to tipped establishments as well as difficulty in recruiting. They must decide whether to retain or jettison their policy and determine how to deal...
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Goldberg, Lena G., and Michael S. Kaufman. "Chiacchierone's Owners Chat About Tipping." Harvard Business School Case 319-078, January 2019. (Revised January 2020.)