Publications

08 May 2020
Research & Ideas

We’ve Now Been Asking “What Do You Think?” for 20 Years

This month marks the twentieth anniversary of the beginning of my “What do you think?” column. The Working Knowledge website was the brainchild of a faculty and staff committee organized in 2000 by then Dean Kim Clark to communicate the results of faculty research to a... View Details

Keywords: by James Heskett

April 2003 (Revised September 2003)
Case

Harold Morton and the Rivendell Board (B)

By: F. Warren McFarlan and Ingrid Vargas

Describes what happens as the trustee reflects on his first several years' experience. View Details

Keywords: Governance; Nonprofit Organizations; Governing and Advisory Boards

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

reflected anxieties of the American audience, many of the brands failed to create stories that passed the acid test of good advertising—to create meaning that adds value for consumers and spur those who don’t use the products to action.... View Details

Keywords: Re: Multiple Faculty; Telecommunications

January 1996
Case

Case of the Unidentified Industries--1995, The

By: William E. Fruhan Jr.

Helps students to understand how the characteristics of a business are reflected in its financial statements. View Details

Keywords: Forecasting and Prediction; Supply and Industry; Financial Statements

January 2025
Supplement

Go Mobile: Aligning District Managers and Store Teams (B)

By: Tatiana Sandino and Samuel Grad

In January 2025, Modi reflects on the past decade of Go Mobile and looks ahead to new growth strategies. View Details

Keywords: Employee Relationship Management; Mobile and Wireless Technology; Growth Management; Organizational Design; Organizational Structure; Salesforce Management; Motivation and Incentives; Management Practices and Processes; Growth and Development Strategy; Telecommunications Industry; India

January 2012 (Revised August 2020)
Case

The Swatch Group

By: Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer

In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential... View Details

Keywords: Marketing Strategy; Brands and Branding; Segmentation; Product Positioning; Manufacturing Industry; Consumer Products Industry; Apparel and Accessories Industry

August 2020
Case

Zoom Video Communications: Eric Yuan's Leadership During COVID-19

By: Scott Duke Kominers, Christopher Stanton, Andy Wu and George Gonzalez

In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan... View Details

Keywords: Transformation; Communication Technology; Customer Value and Value Chain; Values and Beliefs; Technological Innovation; Leadership; Crisis Management; Organizational Culture; Working Conditions; Strategy; Information Technology; Applications and Software; Technology Adoption; Health Pandemics; Technology Industry; United States; California

15 Aug 2023
Cold Call Podcast

Ryan Serhant: How to Manage Your Time for Happiness

Keywords: Re: Ashley V. Whillans; Real Estate

September 2017
Supplement

Taj Hotels: Leading Change, Driving Profitability (B)

By: Krishna Palepu, Anjali Raina and Rachna Chawla

The Taj Group financial in March 2017 reflects a turnaround in performance. The new branding strategy is described. View Details

Keywords: Turnaround; Hospitality Industry; Leading Change; Leadership; Brands and Branding; Marketing; Strategy; Globalization; Performance Improvement; Accommodations Industry; India

2014
Working Paper

Linguistic Complexity in Firm Disclosures: Obfuscation or Information?

By: Brian J. Bushee, Ian D. Gow and Daniel Taylor

Prior research argues that the linguistic complexity of a firm’s disclosures reflects managerial obfuscation. However, complex language can be used either to obfuscate or to convey information, with the effect likely depending on the incentives of the source. We... View Details

Keywords: Communication; Financial Reporting

March 2021
Article

Experimenting During the Shift to Virtual Team Work: Learnings from How Teams Adapted Their Activities During the COVID-19 Pandemic

By: Ashley V. Whillans, Leslie Perlow and Aurora Turek

Past research has focused on understanding the characteristics of work that are fully virtual or fully collocated. The present study seeks to expand our understanding of team work by studying knowledge workers' experiences as they were suddenly forced to transition to... View Details

Keywords: Team Work; Activities; Virtual Work; Digital Technologies; Groups and Teams; Health Pandemics; Internet and the Web; Adaptation

Read Now

April 2021 (Revised June 2021)
Supplement

Balancing Act: Deborah Lovich (C)

By: David G. Fubini and Patrick Sanguineti

This case provides further updates on Deborah Lovich's decision, as well as reflections from her family and mentors on her path. View Details

Keywords: Work/life Balance; Work/family Balance; Work-Life Balance; Family and Family Relationships; Personal Development and Career

December 1993 (Revised September 2003)
Supplement

Beech-Nut Nutrition Corporation (D)

By: Lynn S. Paine

Prosecutors in the U.S. Justice Department's Office of Consumer Litigation reflect on their case against the Beech-Nut Nutrition Corp. View Details

Keywords: Crime and Corruption; Lawsuits and Litigation; Management; Family Ownership; Cognition and Thinking; Food and Beverage Industry

24 Sep 2014
Op-Ed

Stop Thinking of Climate Change as a Religious or Political Issue

substitute for private and public innovation. But the innovation will be motivated only if prices reflect the true state of the world. We are subsidizing our own consumption of fossil energy because we are unwilling to acknowledge to... View Details

Keywords: by Forest Reinhardt; Energy; Utilities

December 1998
Supplement

Franco Bernabe, Video

By: Linda A. Hill and Jennifer Suesse

Contains interview excerpts. Franco Bernabe discusses becoming a leader, reflections on leadership vision, ethics, leadership style, changes in the future of ENI. View Details

Keywords: Change; Ethics; Leadership Development; Leadership Style

September 1992
Case

Star Cablevision Group (F): Lessons Learned

By: William A. Sahlman

Last case in a series of six cases. This case describes the company as it reflects back to lessons learned. View Details

Keywords: Learning

December 1997 (Revised August 1998)
Case

Randy Haykin: The Making of an Entrepreneur (A)

By: Linda A. Hill and Jennifer Suesse

An MBA graduate, 10 years out, reflects on his career path. Randy Haykin is currently running his own venture catalyst organization in the Silicon Valley. View Details

Keywords: Entrepreneurship; Venture Capital; Personal Development and Career; Leadership Style; Organizations; San Francisco

Article

Whites See Racism as a Zero-Sum Game That They Are Now Losing

By: Michael I. Norton and Samuel R. Sommers

Although some have heralded recent political and cultural developments as signaling the arrival of a post-racial era in America, several legal and social controversies regarding "reverse racism" highlight Whites' increasing concern about anti-White bias. We show that... View Details

Keywords: Racism; Zero-sum Game; Bias; Affirmative Action; Prejudice and Bias; Race; Social Issues; United States

February 2024
Supplement

Ada: On Fundraising and Cofounding

By: Reza Satchu and Patrick Sanguineti

Mike Murchison, cofounder and CEO of Ada, shares his fundraising philosophy and reflects on what he believes underpins a successful cofounder relationship. View Details

Keywords: Founder; Entrepreneur; Business Startups; Entrepreneurship; Partners and Partnerships; Entrepreneurial Finance