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Show Results For
- All HBS Web
(3,589)
- People (16)
- News (823)
- Research (1,750)
- Events (23)
- Multimedia (18)
- Faculty Publications (952)
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- 2022
- Article
Social Interactivity in Live Video Experiences Reduces Loneliness
By: Benjamin T. Kaveladze, Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren and Melissa C. Thomas-Hunt
Background: Loneliness, especially when chronic, can substantially reduce one's quality of life. However, positive social experiences might help to break cycles of loneliness by promoting more prosocial cognitions and behaviors. Internet-mediated live video... View Details
Keywords: Lonelines; Social Connection; Internet-mediated Communication; Experiment; Emotions; Well-being; Interpersonal Communication; Internet
Kaveladze, Benjamin T., Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren, and Melissa C. Thomas-Hunt. "Social Interactivity in Live Video Experiences Reduces Loneliness." Frontiers in Digital Health 4:859849 (2022).
- August 2022
- Background Note
Retail Media Networks
By: Eva Ascarza, Ayelet Israeli and Celine Chammas
In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details
Keywords: Advertisers; Advertising Media; Media And Broadcasting Industry; Retail; Retail Analytics; Retail Promotion; Retailing; Ecommerce; E-Commerce Strategy; E-commerce; Marketing Communication; Targeting; Targeted Advertising; Targeted Marketing; Advertising; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Media; Marketing Channels; Retail Industry; Consumer Products Industry; Advertising Industry; United States
Ascarza, Eva, Ayelet Israeli, and Celine Chammas. "Retail Media Networks." Harvard Business School Background Note 523-029, August 2022.
- May 2009
- Exercise
Mapping Your Network
By: David A. Thomas
This exercise is designed to help students and professionals map their professional networks and identify areas of strength and weakness in their networks. "Network" refers to the set of relationships that is critical to someone's ability to learn new skills and... View Details
Keywords: Competency and Skills; Strength and Weakness; Personal Development and Career; Groups and Teams; Social and Collaborative Networks
Thomas, David A. "Mapping Your Network." Harvard Business School Exercise 409-129, May 2009.
- 2011
- Article
How Do Networks Matter? The Performance Effects of Interorganizational Networks
By: Ranjay Gulati, D. Lavie and Ravi Madhavin
A growing body of research suggests that an organization's ties to other organizations furnish resources that bestow various benefits. Scholars have proposed different perspectives on how such networks of ties shape organizational behavior and performance outcomes, but... View Details
Keywords: Management Systems; Organizational Design; Performance; Performance Effectiveness; Networks; Partners and Partnerships; Research; Perspective; Value
Gulati, Ranjay, D. Lavie, and Ravi Madhavin. "How Do Networks Matter? The Performance Effects of Interorganizational Networks." Research in Organizational Behavior 31 (2011): 207–224.
- August 2021
- Article
Information Seeding and Knowledge Production in Online Communities: Evidence from OpenStreetMap
By: Abhishek Nagaraj
The wild success of a few online communities (like Wikipedia) has obscured the fact that most attempts at forming such communities fail. This study evaluates information seeding, an early-stage intervention to bootstrap online communities that enables contributors to... View Details
Keywords: Online Communities; Knowledge Production; Crowdsourcing; Innovation; Digitization; Internet and the Web; Digital Platforms; Social and Collaborative Networks; Analytics and Data Science; Knowledge Dissemination
Nagaraj, Abhishek. "Information Seeding and Knowledge Production in Online Communities: Evidence from OpenStreetMap." Management Science 67, no. 8 (August 2021).
- Article
Race, Opportunity, and Diversity of Social Circles in Managerial Managers' Networks
By: Herminia Ibarra
Ibarra, Herminia. "Race, Opportunity, and Diversity of Social Circles in Managerial Managers' Networks." Academy of Management Journal 38, no. 3 (June 1995): 673–703.
- June 2018
- Supplement
Knowledge Sharing at REMA 1000 (B)
By: Tatiana Sandino and Olivia Hull
Supplement to HBS No. 118-007, "Knowledge Sharing at REMA 1000 (A)." Chief Human Resources Officer Tore Høylie was proud of REMA 1000 (REMA)’s strong employee engagement with Workplace, Facebook’s corporate social media platform; however, some users complained that the... View Details
Keywords: Social Network; Enterprise Social Media; Facebook; Workplace; Social and Collaborative Networks; Communication Technology; Problems and Challenges; Social Media; Retail Industry; Norway
Sandino, Tatiana, and Olivia Hull. "Knowledge Sharing at REMA 1000 (B)." Harvard Business School Supplement 118-072, June 2018.
- August 2004 (Revised August 2005)
- Background Note
Online Auction Markets
eBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later, eBay clearly outstripped its competitors, despite the fact that Yahoo! and Amazon both had a huge installed base... View Details
Yin, Pai-Ling. "Online Auction Markets." Harvard Business School Background Note 705-411, August 2004. (Revised August 2005.)
- January 2020
- Case
SK Group: Social Progress Credits
By: George Serafeim, Ethan Rouen and David Freiberg
SK Group was one of the largest companies South Korea. A family-run conglomerate consisting of around 120 subsidiaries and employing more than 100,000, SK was tightly knit into the fabric of Korean society. SK viewed their future success as contingent upon the strength... View Details
Keywords: Impact; Impact Investing; Impact Measurement; Social Value; Social Development; Conglomerates; Measurement Of Purpose; ESG; ESG (Environmental, Social, Governance) Performance; Capital Markets; Innovation; Environmental Impact; Collaboration; Social Enterprise; Social and Collaborative Networks; Social Issues; Measurement and Metrics; Value Creation; Cooperation; Environmental Sustainability; Employment; Accounting; Energy Industry; Telecommunications Industry; Chemical Industry; South Korea
Serafeim, George, Ethan Rouen, and David Freiberg. "SK Group: Social Progress Credits." Harvard Business School Case 120-071, January 2020.
- February 2004 (Revised December 2004)
- Exercise
Developmental Network Questionnaire
By: Monica C. Higgins and John Galvin
The Developmental Network Questionnaire is an instrument designed to reveal information about the sources of developmental assistance in an individual's career. Teaching Purpose: To facilitate a session on developmental relationships. Includes color exhibits. View Details
Higgins, Monica C., and John Galvin. "Developmental Network Questionnaire." Harvard Business School Exercise 404-105, February 2004. (Revised December 2004.)
- Research Summary
Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks
Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details
- Article
Beyond the Target Customer: Social Effects in CRM Campaigns
By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
- 2012
- Working Paper
What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises
By: Robert Gibbons and Rebecca Henderson
Social networks and social groups have both been seen as important to discouraging malfeasance and supporting the global pro-social norms that underlie social order, but have typically been treated either as pure substitutes or as having completely independent effects.... View Details
Keywords: Social Norms; Social Networks; Triadic Closure; Social Groups; Group Identity; Groups and Teams; Identity; Performance Consistency; Social and Collaborative Networks; Societal Protocols; Social Media
Gibbons, Robert, and Rebecca Henderson. "What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises." Harvard Business School Working Paper, No. 13-020, August 2012.
- August 2011 (Revised September 2011)
- Case
Global Business School Network
By: Christopher Marquis and Rwitwika Bhattacharya
The mission of the Global Business School Network (GBSN) is to strengthen business education for the developing world. The organization was transitioning out of its startup phase and wants to shift its focus from capacity building activities driven by the organization... View Details
Keywords: Mission and Purpose; Corporate Social Responsibility and Impact; Strategy; Business Education; Development Economics; Globalization; Global Strategy; Education Industry
Marquis, Christopher, and Rwitwika Bhattacharya. "Global Business School Network." Harvard Business School Case 412-044, August 2011. (Revised September 2011.)
- 2016
- Working Paper
Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp
By: Rembrand Koning
Do networks plentiful in ideas provide early stage startups with performance advantages? On the one hand, network positions that provide access to a multitude of ideas are thought to increase team performance. On the other hand, research on network formation argues... View Details
Koning, Rembrand. "Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp." Working Paper, August 2016.
- Article
Network Effects Aren't Enough
By: Andrei Hagiu and Simon Rothman
In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details
Keywords: Digital Platforms; Competition; Internet and the Web; Network Effects; Market Participation
Hagiu, Andrei, and Simon Rothman. "Network Effects Aren't Enough." Harvard Business Review 94, no. 4 (April 2016): 65–71.
- Article
Strategic Networks and Entrepreneurial Ventures
Much research suggests that social networks shape the emergence and development of nascent ventures. Scholars have argued that founders' and firms' networks influence innovation and the identification of entrepreneurial opportunities, as well as facilitate the... View Details
Keywords: Social and Collaborative Networks; Innovation and Invention; Opportunities; Value; Body of Literature; Research; Outcome or Result; Business Ventures; Entrepreneurship; Relationships; Management Practices and Processes; Power and Influence
Stuart, Toby E., and Olav Sorenson. "Strategic Networks and Entrepreneurial Ventures." Strategic Entrepreneurship Journal 1, nos. 3-4 (December 2007): 211–227.
- December 2010 (Revised June 2014)
- Supplement
eBay Partner Network — slide supplement
By: Benjamin Edelman
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
- April 2012 (Revised March 2014)
- Case
Social Strategy at Nike
By: Mikolaj Jan Piskorski and Ryan Johnson
Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details
Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Sports Industry
Piskorski, Mikolaj Jan, and Ryan Johnson. "Social Strategy at Nike." Harvard Business School Case 712-484, April 2012. (Revised March 2014.)
- February 2008 (Revised June 2011)
- Background Note
Social Networks: The Portals of Web 2.0
By: Stephen P. Bradley and Nancy Bartlett
Social networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace,... View Details
Bradley, Stephen P., and Nancy Bartlett. "Social Networks: The Portals of Web 2.0." Harvard Business School Background Note 708-488, February 2008. (Revised June 2011.)